Professional Documents
Culture Documents
Proponents:
ENRIQUEZ, EDGAR CHRISTIAN E.
ORQUISTA, EZEKIEL L.
PAGADUAN, JANN ANDREW M.
PEÑAFLOR, CHRIZA MAE D.
ROSETE, HARVEY B.
INTRODUCTION
The business name “Euphoria Plaza” came from one of the Top 10 Most Beautiful
English Words which means a feeling or a state of intense excitement and happiness.
This project will put emphasis on providing a paved public space for citizens for a
business purpose either directly by housing a specific business or by generating a profit, as
with residential rental buildings. It is a real estate intended for use by for-profit businesses
such as office complexes, shopping malls, service stations and restaurants.
The symbol to be used is wings which is emblematic to the business name. It has two
colors, the orange symbolizes joy, enthusiasm, and happiness while the green represents
tranquility.
The new Euphoria Plaza Building shall be situated in J.P. Laurel, Bajada, Davao City
beside Imperial Appliance Plaza comprising an area of 1504 square meters (marked X on
Figure 1.2 below). The project site is conveniently located near the residential area and
commercial buildings.
The site selection is dependent on the zoning provided by the Davao City.
The Euphoria Plaza is a property used exclusively for business related purposes and
offers profitable rental spaces that targets entrepreneurs and businesses. The commercial
building will provide a workspace intended for different entrepreneurs and businesses to
conduct income-generating activities.
Davao city is a first class highly urbanized city in the Davao region and has a total land
area of 2,444 sq. km making it the largest city in the Philippines in terms of land area. The
city also serves as the main trade, commerce, and industry hub of Mindanao.
The Euphoria Plaza long term objective focuses on gaining competitive advantage,
profitability, return on investment and good business image. These objectives will help the
business in monitoring its performance and provide a clear direction to where the business
is heading in the future.
1. Market Feasibility
• The presence of competition in the area will not be significant since the
business is expected to gain competitive advantage through its price, quality,
and strong marketing program.
2. Technical Feasibility
• The site is approximately 1,504 square meters, the area for the development
of the proposed 2-Storey commercial building will cover approximately 500
square meters of area (including the parking area).
• The commercial building will strictly follow the standards and can o beyond
the standards dictated in the National Building Code and Fire Code of the
Philippines.
3. Management Feasibility
• The proposed business shall be setup as a single proprietorship, it shall be
owned and managed by a single individual.
4. Financial Feasibility
• The total amount of funding or startup capital shall be P 12,855,657.88. P
8,000,000 shall be sourced from HSBC while the remaining will be
provided by the proprietor.
5. Socio Economic Feasibility
• The construction of the building will generate job opportunities for
approximately ten (10) skilled workers and fifteen (15) laborers for the
duration of the project.
• During the initial operation of the business, it will only require four (4) staff
which will be hired an agency.
CHAPTER II
MARKET STUDY
spaces and an area. The site is in the downtown area of Davao, where most people frequently
visit pass by for leisure, labor, or buying home essentials. The site imposes a safe and
The Euphoria Plaza offers a safe, convenient, accessible, and modernistic aesthetics
for the clients and visitors. Renting fees of the rentable spaces in the Euphoria Plaza on which
floor the specific space is located. Four accessible and convenient spaces are obviously placed
on the ground floor level of the building while 4 less accessible spaces will be on the second
The Euphoria Plaza is strategically situated in Bajada, Davao City, along J.P. Laurel
Avenue, Daang Maharlika Highway or Pan-Philippine Highway, thus making the site very
accessible to all public transportations. The project caters different types of customers such as:
Small business owners: The Euphoria Plaza will set small business owners as a target market.
These business owners will intend their small business to grow as they are earning, positioning
their branch or their business in a place where a mass of people frequently visit would be very
Brand Owners: Being known to the masses does not meaning that this type of business does
not need attention. This business has been recognized by many people, most importantly they
also have been recognized by some other related businesses to be their competitors. The
accessible attribute of the site and strategic location, cater different kinds of people visiting the
area.
Company Offices: A company office in the building is beneficial for the Euphoria Plaza for
most of this renter will be residing in the building for a couple of months or years, thus people
working in the office will be daily visitors on the other businesses in the building.
2.3. Demand
to the released data by Philippine Statistics Authority (PSA), the second fastest-growing
economy is Davao City on year 2017 with a 10.7%. And with a projected 6.7% gross domestic
product (GDP) rate on the year 2018. Davao Regional Development Plan’s (DRDP) main
engine will be making Davao City as their main area to focus for its industrial and commercial
hub of the entire Mindanao. Several planned developments will be coming into the city such
as wastewater collection & treatment facilities and Davao City’s Light Rail Transit System
which will widen the city’s range of transportation. With all these projects, already on its way
property prices in Davao City will surely be affected. As a matter of fact, a few big companies
are already present such as the Ayala Land’s Azuela Cove and the coming Megaworld’s Davao
Park District, SMDC’s SM City Ecoland, Robinsons Land’s Robinsons Cyberpark Davao, and
DMCI’s Verdon Parc. Interested investors are quickly on the move for residential and
Pricing on each rentable space varies on which floor the space is located and current
In this variety of business, it is not just important to be informed about the competitors
of the business but also the competitors of the renters of the building. The renter’s competitors
will largely affect the span of which the renter will stay in the building. For the mean time
renters in the building cannot be identified, recognized competitors of Euphoria Plaza are:
Gaisano Mall of Davao 50,000 Php to 80,000 Php or more per month
trusted mall.
• Building is
accessible.
establishments.
establishments.
Strengths Weaknesses
CCTVs.
• New building
Apart from the building’s strategic location, Euphoria Plaza will also recognize
affordability, safety & security, neatness, and proper maintenance as one of its main objectives
TECHNICAL FEASIBILITY
Euphoria Plaza offers 8 commercial spaces with an area ranging from 90 sqm to 100
sqm a tenant may rent on the ground floor or on the second floor. A big parking area to
Each commercial space has a floor area of 90 sqm – 100 sqm with a common comfort
room for women and men in each story and built in with exhaust fans to ensure proper
ventilation., also provided with glass windows each to promote natural sunlight to come
through.
CCTV cameras, as well as a fire alarm and protection system, are installed throughout
the facility. There is always also a security guard to ensure the safety of costumers and tenants.
1. Commercial Spaces
There are 8 commercial spaces in total in the building so there is no overcrowding and
a somehow peaceful environment for the tenants. The commercial spaces are an open plan so
that the tenants are free to design and modify it on their own, unless otherwise they will do
major changes. The air-conditioning unit in each room is also included. Each unit has its own
1. Renting procedure
The minimum contract is 1 year and should give a month’s advance and security deposit
as payment before they can occupy the space. There is a contract that should be signed by both
parties containing the terms and conditions and a photocopy of the renter’s valid identification
card. Monthly payment is collected every 1st day of the month and no cooking in any form is
allowed inside because it is a commercial space and for the safety of all, but a rice cooker is an
exception. There should be no tenant that sleeps or live in the commercial space. Minimal to
medium changes in the spaces is allowed but bringing it back to its original form when turning
over the space is a must and any damage in the space will be deducted in the deposit given.
The procedure ends with the signing of an agreement document, which will be given to the
2. Moving out
When the renter wants to move out before even completing the contract expires then
they will have to pay an amount for breaking the contract. And if they want to move out when
the contract expires, they shall remove all the things in the commercial space on the day that
the contract expires and revert the space in its original form. They shall also return the keys
and duplicate keys to the owner for safety purposes. They shall receive the deposited money
after 10 business days when it is done inspecting the space for any damage.
If a renter wants to renew its contract, then they will be given another agreement form
4. Eviction
Any renter who has repeatedly broken the contract's terms and conditions, such as those
who are habitually late with payments or who break the house rules will be expelled from the
premises. within seven (7) days after receiving written notification from management.
5. Location
Euphoria Plaza is located at the center of downtown avenue in Davao city, a strategic
location that is near malls, hospitals, hotels, churches, schools and is easily accessible to
everyone.
Tourists: The project's location is about 13 minutes away from Francisco Bangoy
International Airport is in Davao City and is easily accessible by public transit from the city's
Students: The site is near schools and universities such as Davao Christian Highschool,
San Pedro College, and Davao Chong Hua Highschool area a few to name the schools that are
close by.
Employees from offices/malls: The location is near Bajada Road (J.P. Laurel). Offices
such as Bangko Sentral, SSS, Robinsons, Landco, and malls such as Abreeza, Victoria Plaza,
Gaisano Mall, as well as hospitals such as San Pedro Hospital and Davao Mental Hospital, are
all located on Avenue), making it convenient for potential office/mall employees to commute
to Euphoria Plaza.
THE SITE
Fig 1.2. J.P. Laurel Road to Lot
The lot is 1504 square meters with a 29-meter frontage. The proposed location of the
Euphoria Plaza within the vicinity will occupy approximately 800 square meters building
3.4. Building
3.5. Legal Consideration
For this type of business, it was necessary to determine whether the property was zoned
for the use. construction of a rental business in such a way that the maximum height or number
of floors are achieved restriction. For new construction, a building permit must be obtained
from the provisions of the Philippines' National Building Code and Fire Code "Rooms shall
have a minimum size of 6.00 square meters (65 square feet)," it stated. rooms with a minimum
horizontal dimension of 2.00 meters (6 feet, 7 inches) 3.00 square meters (32 feet) of human
habitations with a minimum horizontal dimension of 1.50 meters (5 feet) for kitchens; and 1.20
meters (13 square feet) with a minimum for bathrooms, a horizontal dimension of 90
Ordinance of 2009, which states that medium to large commercial, institutional, agricultural,
adopt and develop appropriate technologies related to rainwater utilization. Then, as the general
steps in applying for a job, the following procedures take place. Permit for this type of business
venture (businesscoachphil.com, 2011): Register with the Department of Trade and Industry
(DTI) if you will be the sole owner of the property, or with the Securities and Exchange
Commission (SEC) if you will be a corporation. Obtain a Barangay Permit. Obtain a Municipal
or City Hall Building Permit and an Occupation Permit. There, you must also obtain your Fire
Safety Permit. Register with the Internal Revenue Service (BIR). Obtain your registration
certificate (COR). This will include a schedule of your tax obligations with the national
commercial buildings, including rental spaces. The following are excerpts from the law
(Bfp.gov.ph, 2008):
A. General Prerequisites
1. Any apartment building that meets all of the preceding requirements of this Section for hotels
may be considered a hotel, and the following requirements for apartment buildings will not
apply.
2. Each individual unit covered by this Section must at the very least comply with Section
10.2.12.6 of this IRR, entitled Single and Two-Family Dwellings, contains the bare minimum.
B. Exit Information
a. Exits with the same configuration, types, and capacities as required by Section. This
b. Street floor exits must be large enough to accommodate the street floor's occupant
1. Every living unit must have at least two (2) separate exits.
Exception 1: Any living unit with a direct exit to the street or yard.
A single exit may be at ground level or via an outside stairway serving a maximum of
two units, or via an enclosed stairway with a fire-resistance rating of one (1) hour or more
serving that apartment only and not communicating with any floor below the floor of exit
1. Corridors with a required capacity of more than 50 people must be of this type. sufficient
width to accommodate the required occupant load but not less than more than a hundred and
2. Corridors with a required capacity of no more than 50 people must be no less than greater
4. Exit Availability
1. Exits must be separated from one another, as required by Section 10.2.5.2 of this code IRR.
2. Exits must be designed in such a way that there are no dead-end pockets, hallways, or
passageways.
i. There will be no need to travel more than fifteen and one-half meters (15.50 m) within
any single living unit to reach the nearest exit or an entrance unit of the apartment that provides
access to an exit on the same floor via a public corridor ground floor
ii. There will be no need to use the stairs within any individual living unit than one (1)
story above or below the apartment's floor level to the nearest exit or the entrance unit.
iii. Any apartment's entrance unit is within thirty-one meters (31 m) of an elevator within
forty-six and a half meters (46.50 m) of an exit in a building protected by approved Section
1. Every public space, hallway, stairwell, and other means of egress must have one illumination
in accordance with IRR Section 10.2.5.11 All apartment complexes shall include emergency
lighting
2. In all cases, signs in accordance with Section 10.2.5.12 of this IRR must be provided
a. Every apartment building with four (4) or more storeys, or more than four (4) storeys,
or more than four (4) storeys, or more than four (4) storeys, in each of the twelve (12) apartment
units, an automatic fire detection and alarm system shall be installed. Except buildings provided
with approved, in accordance with Section 10.2.6.4 of this IRR, supervised sprinkler protection
b. Apartment buildings of no more than three (3) stories in height are permitted.
Provided with a manual fire alarm system, if dwelling units are installed using a single – station
7. Extinguishing Requirements
1. Except in buildings where all guest sleeping rooms or guest suites have a unit opening
directly outside at the street or grade level or exterior exit access arranged in accordance with
Section 10.2.5.2 of this IRR in buildings up to and including three (3) storeys in height, all
2. All dwelling units must have listed quick response or listed residential sprinklers.
3. Portable fire extinguishers must be installed in accordance with IRR Section 10.2.6.5.
Utilities like electricity and water are easily accessible. Other services, such as internet
Waste disposal at the proposed project site is accomplished using a designated garbage
area and a regular garbage collection schedule established by the local government. The city
has 80 garbage truck units, with 24 to 25 trucks passing by major highways every night and
more than 20 trucks picking up garbage from subdivision collection points every morning.
While the proprietor is confident that this project will be implemented smoothly and
without major issues, it is still prudent to plan for any contingencies that may affect or impede
the project's progress. In this regard, potential problems that may arise must be discussed, along
with Euphoria Plaza’s potential responses or contingency plans, so that these problems can
PROPERTY OWNERSHIP
Shareholders own corporations, and they invest money in the company by purchasing
stock. The percentage of shares they own determines how much of the company they own. The
shareholders elect a board of directors, which is a group of persons (mostly from outside the
company) who are legally accountable for the company's governance. The board of directors
oversees the corporation's important policies and decisions, sets goals, and holds management
accountable for meeting them, and chooses and reviews the top executive, commonly referred
to as the CEO (chief executive officer). The board also approves the distribution of earnings to
shareholders in the form of dividends, which are cash payments made to shareholders.
FINANCIAL CAPACITY
The members of the corporation company are liable for the access of capital of the
business. Limited financial resources may represent a threat to the organization. As a result, it
is critical to plan for these eventualities throughout the building or management of the business.
Therefore, the company will make sure to prioritize the business primary needs for the
MANAGEMENT FEASIBILITY
Before the operation of the business, the construction of the building requires the
following phase which will be taken over by the corporation: Pre-Implementation Phase,
Pre-Implementation Phase
All plans and drawings for the approval of the City Engineers Office in the Application
members of the corporation of the business. Architectural plans, structural plans, plumbing
Implementation Phase
For any construction project, a license to construct must be obtained through Philippine
Contractors Accreditation Board. For this project, since the members are all professional
architects, they will incorporate their ideas and use their license to construct this project. It is
of course the corporate will already have voted for electing the director to manage the
construction. The construction shall be initiated by the board of directors who oversees the
management of the daily operations of the corporation, and often do so by hiring a management
team such as skilled workers and sub-contractors for specialized activity such as plumbing,
electrical and painting. In addition, for the management and man powering of the business the
director will also hire personnel for the maintenance and security of the building.
application once construction has progressed to ninety percent (90%) completion. The
Euphoria Plaza will run as a corporation business, therefore, it is owned and run by corporate
owners which is also easy to comply and set up with the licensing requirements. The
continuity, and easier access to capital. Furthermore, each shareholder owns a certain
proportion of the company based on the number of shares they own. Ownership of a company
is easily transferable due to the ease with which corporation shares can be purchased or sold.
• Responsible for recording all transactions of the business including internal communications
to the tenants
• Monitors expiring contracts and informs tenant at least a month before expiration Responsible
Security Guard
• Assist in the arrival of guest such as carrying their luggage to designated rooms
Utility personnel
Maintenance personnel
• Ensures the organization of such as the cleaning the building and maintaining the landscapes.
CHAPTER V
FINANCIAL FEASIBILITY
1. Operations
- This business is open 24 hours a day, seven (7) days a week throughout the year.
- All transactions made by the tenants shall be in cash and/or dated checks.
- Payables of the business shall be in the form of check except for transactions amounting
to P 1,000 or less.
- A petty cash fund of P 3,000.00 shall be setup to defray petty cash expenses such as for
- Fixed asset depreciation will be calculated using the straight-line approach with a 20-
year useful life and no salvage value, while equipment, furniture, and fixtures will have a 5-
- Interest of bank loan has 4.99 percent fixed interest rate for 10 years.
contract.
- Real Property Taxes are paid at the beginning of the year at P 26,400.
Rentals Rate
Monthly P 50 000 for Ground Floor
P 48 000 for Second Floor
Annual P 600 000 for Ground Floor
P 576 000 Second Floor
- Repairs and Maintenance of the Building is at 0.50% of the construction cost, with
- Staff are hired from an agency and paid at minimum wage every 15th and 30th day.
- Utilities expense:
Item No. Description Cost
1 Cleaning & Maintenance P 2 000
2 Maintenance of Equipment P 20 000
3 Water & Energy Expense P 30 000
TOTAL P 52 000
2. Balance Sheet
Current Assets
This consists of cash in bank, cash on hand, and the petty cash fund.
Non-current Assets
Fixed asset shall consist of the Office Equipment, Furnitures and Fixtures, Land and
Building. The building shall depreciate in 20 years while the Office Equipment and the
Furnitures & Fixtures shall depreciate for 5 years. All are computed using the straight-line
method.
Current Liabilities
- All suppliers are paid on or before the end of each period, therefore, there is no account
payable.
- No statutory contributions and deductions payable since the staff will be hired from an
agency.
- Utilities Expense Payable is the current unpaid portion for the electricity and water
consumption by the business to be settled in the month following the billing period.
- Percentage tax payable is the tax due based on annual net income of the business, paid
- Interest Expense Payable is the unpaid bank interest loan at the end of each period.
Non-current Liabilities
- Loan Non-Current is composed of the non-current portion of the bank loan which is
payable monthly.
- Security Deposit is considered as non-current as the tenants are expected to stay for
Capital
- Part of the capital is the estimated fair market value of the land and improvements at P
8,000,000.
Income Statement
Revenue
- It consists of the rent revenue generated by the business. Assumption is based on the
monthly basis for rental spaces on both ground and second floors. This includes light and water.
Exclusive of the rent revenue is the advance payment for security deposits.
- No rental fee adjustment is projected for the first five years of operation.
Operating Expense
- The taxes and licenses are the annual and regulatory requirement for the business to
operate legally. The business is expected to incur bigger expenses in taxes and licenses during
the first year at P 31,453.05 due to additional processing fees followed by P 9,168.05 the
following year.
- Percentage Tax is computed at 3% of the gross rent income payable every quarter as
- The advertising expense includes prints and social media platform payments as
indicated in the marketing plan of this study. Expected to be incurred in the first quarter of the
operation.
- The Insurance expense is the annual premium paid to cover the property from possible
fire and damages brought by acts of God, terrorism, and other damages. This is computed at
- The Interest Expense is the periodic expense incurred due to the loans
availed by the business. Principal amount and the interest are paid monthly.
- Cleaning and Maintenance Expense include the soaps, detergents, and other cleaning
materials.
- The Utilities Expense include is for the electricity and water consumed monthly. It is
- Agency Fee is the monthly salary due to the staff that is paid every 15th and 30th of the
- Repairs and Maintenance of the Building covers the repairs and maintenance for
- The Real Property Taxes is computed based on the land, existing improvements and the
- Depreciation – for Furniture and Fixtures is the allocated cost on a yearly basis. Furniture and
- Depreciation – for Office Equipment is the allocated cost on a yearly basis. Office Equipment
- Depreciation – for Building is the allocated cost on a yearly basis. Building is depreciated
over 20 years.
5.2. Total Project Cost
The Total Project Cost is P 9,529,500 which includes the cost of the building, furniture
Building
The building cost amounts to 9,960,000.00 php including the following scope of work
stated in Table.
expense in its first year. This shall include the building permit fee, Business permit fees, Taxes
(Percentage Taxes and Real Property Tax), Insurance Expense, Cleaning and Maintenance
2. Cash
The cash balance shall include the Petty Cash Fund, Cash on Hand including the
commercial checks and the Cash in Bank Cash-on-Hand are the cash received from the tenants
which includes the cash for deposit still in the cashier box or cash endorsed to the owner. The
Petty Cash Fund shall have a maintaining balance of P 3,000. It shall be replenished when it
3. Credit Policy
The business in general does not allow credit to its tenant. It shall exercise fair and just
management of its defaulting tenants as provided within the bounds of the law.
alternative sources should be realized. Online loan calculators of different financial institution
are available to gain information on their financing schemes. Among financing institutions
Though Pag-IBIG offers the minimal monthly amortization compared to banks, the
maximum loanable amount is only P 6,750,000. This requires an additional capital amounting
The Total Project Cost amounts to P 9,529,500. To finance this project, the proprietor
shall avail of the bank loan through home loans option. The loan with HSBC is payable within
10 years at 4.99 interest rate. The loan is expected to generate proceeds of about P 8,000,000.
The additional P 1,529,500 shall be provided by the proprietor from his personal savings
account.
CHAPTER VI
Upon the construction of the Euphoria Plaza, it offers temporary jobs in the
construction industry. This will benefit also to the economic status as according to the
Philippine Statistics Authority, the Philippines' gross domestic product (GDP) increased by
11.8 percent in the second quarter of 2021. (PSA). Manufacturing, wholesale, and retail trade,
as well as motor vehicle and motorcycle repair, are all major contributions to growth.
Moreover, upon completion of the construction until the permit for occupancy has been
approved and it will start to run the business. The Euphoria Plaza will start generating income
from the renters and the taxes will raise money for local and national governments, which can
be used for community development. This is due to the functioning of Euphoria Plaza as well
as increasing sales and earnings at other local enterprises. The more money that is made, the
more taxes that are paid to the government. In addition, the local government will be able to
collect annual statutory and regulatory fees such as clearances, fire safety permits, business
Finally, because Euphoria Plaza is built in accordance with all applicable regulations,
it is expected to give a safe and modest place to remain for our renters and users, therefore
enhancing their living conditions and well-being, in accordance with government sanitary and
safety norms.
CURRICULUM VITAE
PERSONAL DATA
Nationality: Filipino
Sex: Male
Marital Status: Single
Date of Birth: June 23, 1999
Place of Birth: Davao City
EDUCATION
PERSONAL DATA
Nationality: Filipino
Sex: Male
Marital Status: Single
Date of Birth: November 7, 1999
Place of Birth: Bislig City, Surigao Del Sur
EDUCATION
PERSONAL DATA
Nationality: Filipino
Sex: Male
Marital Status: Single
Date of Birth: January 14, 2000
Place of Birth: Lupon, Davao Oriental
EDUCATION
PERSONAL DATA
Nationality: Filipino
Sex: Female
Marital Status: Single
Date of Birth: October 31, 1999
Place of Birth: Legazpi City, Albay
EDUCATION
PERSONAL DATA
Nationality: Filipino
Sex: Male
Marital Status: Single
Date of Birth: August 10, 1999
Place of Birth: General Santos City
EDUCATION