Professional Documents
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Confidentiality Agreement
It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means
and that any disclosure or use of same by reader, may cause serious harm or damage to
_________________________.
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Page 1
Table of Contents
Page 2
Valley Airporter
This year Valley Airporter plans to transport over 20,000 passengers. To accommodate those
passengers, we plan to purchase three brand new 20-passenger buses to replace older 14-
passenger buses.
The new buses are needed because of the expansion of airport service. The schedule has
continually expanded over the years from three times a day, Monday through Friday only,
to ten trips each weekday and nine trips on Saturday and Sunday, 365 days per year.
Valley Airporter operates out of Corvallis which is home to Oregon State University. Over
18,000 thousand students attend the university. In addition, there are over 120 high-tech
businesses in Corvallis. Though there is a small airport in Corvallis and a regional airport in
Eugene (50 miles south of Corvallis), most travelers prefer to use the Portland International
Airport, which is 70 miles north of Corvallis.
Bob and Mary Wilson, co-owners of Valley Airporter, will invest in the purchase of the new
vans. The owners will also secure a long-term commercial loan.
Chart: Highlights
1.1 Mission
The mission of Valley Airporter has been to assure safety, convenience and comfort to every
customer.
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Valley Airporter
• The office staff is professional, friendly and helpful going above the call of duty for
customers.
• Valley Airporter is a caring company that continually donates time and services to
community schools and other organizations.
Valley Airporter is a successful airport shuttle service that transports passengers between the
Portland International Airport and Corvallis. Valley Airporter has office space in the Clairmont
Inn, as well as long-term parking for customers.
In April 1998, three 14-passenger vans were converted to 11-passenger vans with rear luggage
area and Valley Airporter began. Valley Airporter plans to travel over 2,000 miles per day,
transporting over 20,000 passengers.
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Valley Airporter
Past Performance
1999 2000 2001
Sales $138,600 $200,000 $290,000
Gross Margin $30,000 $40,000 $60,000
Gross Margin % 21.65% 20.00% 20.69%
Operating Expenses $75,000 $90,000 $120,000
Balance Sheet
1999 2000 2001
Current Assets
Cash $20,000 $30,000 $50,000
Other Current Assets $0 $0 $0
Total Current Assets $20,000 $30,000 $50,000
Long-term Assets
Long-term Assets $60,000 $60,000 $130,000
Accumulated Depreciation $8,000 $16,000 $24,000
Total Long-term Assets $52,000 $44,000 $106,000
Current Liabilities
Accounts Payable $10,000 $14,000 $16,000
Current Borrowing $0 $0 $0
Other Current Liabilities (interest free) $0 $0 $0
Total Current Liabilities $10,000 $14,000 $16,000
Paid-in Capital $0 $0 $0
Retained Earnings $33,000 $38,400 $45,500
Earnings $9,000 $11,600 $14,500
Total Capital $42,000 $50,000 $60,000
Other Inputs
Payment Days 0 0 0
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Valley Airporter
3.0 Services
Valley Airporter provides airport shuttle between Corvallis and Portland International Airport.
The shuttle makes ten trips Monday through Friday and nine trips on Saturday and Sunday, 365
days per year.
• 5:05 a.m.
• 9:00 a.m.
• 11:00 a.m.
• 1:00 p.m.
• 3:00 p.m.
• 5:00 p.m.
• 7:00 p.m.
• 9:00 p.m.
• 11:10 p.m.
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Valley Airporter
There are a number of environmental factors that create an increasing demand for shuttle
services between Corvallis and Portland International Airport.
• The city of Portland has the states only international airport. The regional airport in Eugene
(50 miles south of Corvallis) has flights to Portland but those flights cost more than the
shuttle service from Corvallis.
• The city of Corvallis has experienced tremendous growth during the past three years.
Enrollment at Oregon State University is up 20%. More importantly, the city is home to a
number of high-tech businesses that serve an international market.
• The cost of long-term parking has gone up 20% at Portland International Airport. The cost
is now 10$ a day.
Market Analysis
2002 2003 2004 2005 2006
Potential Customers Growth CAGR
University 15% 18,000 20,700 23,805 27,376 31,482 15.00%
High Tech 10% 10,000 11,000 12,100 13,310 14,641 10.00%
Total 13.29% 28,000 31,700 35,905 40,686 46,123 13.29%
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Valley Airporter
Valley Airporter has developed a strong customer support base at Oregon State University and
numerous high-tech companies in Corvallis. The expansion of services is in response to the
growing demand by these repeat customers for additional shuttle times and greater capacity of
buses.
To facilitate increased sales at Oregon State University, the shuttle will pick up and deliver
customers in front of the university's bookstore on campus.
To increase ridership with high-tech companies, Valley Airporter will offer the round-trip fare
package of $60 when a company purchases 10 or more round-trip tickets in advance.
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Valley Airporter
Sales Forecast
2002 2003 2004
Sales
Shuttle Tickets $550,000 $595,000 $650,000
Other $0 $0 $0
Total Sales $550,000 $595,000 $650,000
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Valley Airporter
Bob and Mary Wilson, co-owners of Valley Airporter, both perform management duties. Mary is
the office manager and bookkeeper. She supervises the office staff and oversees the customer
service. Bob supervises and schedules the shuttle drivers and is responsible for vehicle repair
and maintenance.
• Office manager
• Shuttle manager
• Full-time drivers (3)
• Part-time drivers (2)
• Office staff (2)
Table: Personnel
Personnel Plan
2002 2003 2004
Bob Wilson $30,000 $32,000 $34,000
Mary Wilson $30,000 $32,000 $34,000
Drivers $192,000 $200,000 $210,000
Office Staff/Sales $36,000 $38,000 $40,000
Total People 9 9 9
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Valley Airporter
The following table and chart show the break-even analysis for Valley Airporter.
Break-even Analysis
Assumptions:
Average Percent Variable Cost 12%
Estimated Monthly Fixed Cost $36,147
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Valley Airporter
Expenses
Payroll $288,000 $302,000 $318,000
Sales and Marketing and Other Expenses $24,000 $27,000 $30,000
Depreciation $18,564 $18,564 $18,564
Leased Equipment $0 $0 $0
Utilities $0 $0 $0
Insurance $12,000 $12,000 $12,000
Rent $48,000 $48,000 $48,000
Payroll Taxes $43,200 $45,300 $47,700
Other $0 $0 $0
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Valley Airporter
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Valley Airporter
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Valley Airporter
The following table and chart is the projected cash flow for three years.
Chart: Cash
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Valley Airporter
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Valley Airporter
The following table is the projected balance sheet for three years.
Current Assets
Cash $59,947 $105,712 $172,313
Other Current Assets $24,000 $48,000 $72,000
Total Current Assets $83,947 $153,712 $244,313
Long-term Assets
Long-term Assets $154,000 $178,000 $202,000
Accumulated Depreciation $42,564 $61,128 $79,692
Total Long-term Assets $111,436 $116,872 $122,308
Total Assets $195,383 $270,584 $366,621
Current Liabilities
Accounts Payable $18,680 $18,963 $20,564
Current Borrowing $0 $0 $0
Other Current Liabilities $24,000 $48,000 $72,000
Subtotal Current Liabilities $42,680 $66,963 $92,564
Paid-in Capital $0 $0 $0
Retained Earnings $60,000 $89,502 $133,221
Earnings $29,502 $43,719 $63,235
Total Capital $89,502 $133,221 $196,457
Total Liabilities and Capital $195,383 $270,584 $366,621
Business ratios for the years of this plan are shown below. Industry profile ratios based on the
Standard Industrial Classification (SIC) code 4119, Local Passenger Transportation, are shown
for comparison.
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Valley Airporter
Table: Ratios
Ratio Analysis
2002 2003 2004 Industry Profile
Sales Growth 89.66% 8.18% 9.24% 3.70%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 87.82% 87.73% 88.00% 78.20%
Selling, General & Administrative Expenses 82.45% 80.38% 78.27% 55.40%
Advertising Expenses 1.09% 1.34% 1.54% 0.70%
Profit Before Interest and Taxes 8.95% 11.62% 15.04% 2.10%
Main Ratios
Current 1.97 2.30 2.64 1.96
Quick 1.97 2.30 2.64 1.51
Total Debt to Total Assets 54.19% 50.77% 46.41% 56.20%
Pre-tax Return on Net Worth 47.09% 46.88% 45.98% 3.50%
Pre-tax Return on Assets 21.57% 23.08% 24.64% 8.10%
Activity Ratios
Accounts Payable Turnover 11.45 12.17 12.17 n.a
Payment Days 29 30 29 n.a
Total Asset Turnover 2.81 2.20 1.77 n.a
Debt Ratios
Debt to Net Worth 1.18 1.03 0.87 n.a
Current Liab. to Liab. 0.40 0.49 0.54 n.a
Liquidity Ratios
Net Working Capital $41,266 $86,749 $151,749 n.a
Interest Coverage 6.94 10.35 13.21 n.a
Additional Ratios
Assets to Sales 0.36 0.45 0.56 n.a
Current Debt/Total Assets 22% 25% 25% n.a
Acid Test 1.97 2.30 2.64 n.a
Sales/Net Worth 6.15 4.47 3.31 n.a
Dividend Payout 0.00 0.00 0.00 n.a
Page 16
Appendix
Sales Forecast
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sales
Shuttle Tickets 0% $40,000 $40,000 $45,000 $45,000 $50,000 $50,000 $50,000 $40,000 $50,000 $40,000 $50,000 $50,000
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $40,000 $40,000 $45,000 $45,000 $50,000 $50,000 $50,000 $40,000 $50,000 $40,000 $50,000 $50,000
Direct Cost of Sales Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Shuttle Tickets $0 $5,000 $6,000 $6,000 $7,000 $7,000 $7,000 $6,000 $6,000 $5,000 $6,000 $6,000
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $0 $5,000 $6,000 $6,000 $7,000 $7,000 $7,000 $6,000 $6,000 $5,000 $6,000 $6,000
Page 1
Appendix
Table: Personnel
Personnel Plan
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Bob Wilson 0% $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Mary Wilson 0% $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Drivers 0% $16,000 $16,000 $16,000 $16,000 $16,000 $16,000 $16,000 $16,000 $16,000 $16,000 $16,000 $16,000
Office Staff/Sales 0% $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Total People 9 9 9 9 9 9 9 9 9 9 9 9
Total Payroll $24,000 $24,000 $24,000 $24,000 $24,000 $24,000 $24,000 $24,000 $24,000 $24,000 $24,000 $24,000
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Appendix
General Assumptions
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
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Appendix
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sales $40,000 $40,000 $45,000 $45,000 $50,000 $50,000 $50,000 $40,000 $50,000 $40,000 $50,000 $50,000
Direct Cost of Sales $0 $5,000 $6,000 $6,000 $7,000 $7,000 $7,000 $6,000 $6,000 $5,000 $6,000 $6,000
Other Production Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $0 $5,000 $6,000 $6,000 $7,000 $7,000 $7,000 $6,000 $6,000 $5,000 $6,000 $6,000
Gross Margin $40,000 $35,000 $39,000 $39,000 $43,000 $43,000 $43,000 $34,000 $44,000 $35,000 $44,000 $44,000
Gross Margin % 100.00% 87.50% 86.67% 86.67% 86.00% 86.00% 86.00% 85.00% 88.00% 87.50% 88.00% 88.00%
Expenses
Payroll $24,000 $24,000 $24,000 $24,000 $24,000 $24,000 $24,000 $24,000 $24,000 $24,000 $24,000 $24,000
Sales and Marketing and Other
$2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Expenses
Depreciation $1,547 $1,547 $1,547 $1,547 $1,547 $1,547 $1,547 $1,547 $1,547 $1,547 $1,547 $1,547
Leased Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Insurance $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Rent $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000
Payroll Taxes 15% $3,600 $3,600 $3,600 $3,600 $3,600 $3,600 $3,600 $3,600 $3,600 $3,600 $3,600 $3,600
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $36,147 $36,147 $36,147 $36,147 $36,147 $36,147 $36,147 $36,147 $36,147 $36,147 $36,147 $36,147
Profit Before Interest and Taxes $3,853 ($1,147) $2,853 $2,853 $6,853 $6,853 $6,853 ($2,147) $7,853 ($1,147) $7,853 $7,853
EBITDA $5,400 $400 $4,400 $4,400 $8,400 $8,400 $8,400 ($600) $9,400 $400 $9,400 $9,400
Interest Expense $655 $643 $632 $620 $608 $597 $585 $573 $562 $550 $538 $527
Taxes Incurred $959 ($537) $666 $670 $1,873 $1,877 $1,880 ($816) $2,187 ($509) $2,194 $2,198
Net Profit $2,239 ($1,253) $1,555 $1,563 $4,371 $4,379 $4,388 ($1,904) $5,104 ($1,188) $5,120 $5,128
Net Profit/Sales 5.60% -3.13% 3.46% 3.47% 8.74% 8.76% 8.78% -4.76% 10.21% -2.97% 10.24% 10.26%
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Appendix
Expenditures Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Net Cash Flow ($3,807) $269 $1,821 ($298) $4,637 $2,519 $2,527 ($7,342) $6,143 ($6,625) $6,836 $3,268
Cash Balance $46,193 $46,462 $48,283 $47,985 $52,622 $55,141 $57,667 $50,325 $56,468 $49,843 $56,679 $59,947
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Appendix
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Assets Starting Balances
Current Assets
Cash $50,000 $46,193 $46,462 $48,283 $47,985 $52,622 $55,141 $57,667 $50,325 $56,468 $49,843 $56,679 $59,947
Other Current Assets $0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000 $16,000 $18,000 $20,000 $22,000 $24,000
Total Current Assets $50,000 $48,193 $50,462 $54,283 $55,985 $62,622 $67,141 $71,667 $66,325 $74,468 $69,843 $78,679 $83,947
Long-term Assets
Long-term Assets $130,000 $132,000 $134,000 $136,000 $138,000 $140,000 $142,000 $144,000 $146,000 $148,000 $150,000 $152,000 $154,000
Accumulated Depreciation $24,000 $25,547 $27,094 $28,641 $30,188 $31,735 $33,282 $34,829 $36,376 $37,923 $39,470 $41,017 $42,564
Total Long-term Assets $106,000 $106,453 $106,906 $107,359 $107,812 $108,265 $108,718 $109,171 $109,624 $110,077 $110,530 $110,983 $111,436
Total Assets $156,000 $154,646 $157,368 $161,642 $163,797 $170,887 $175,859 $180,838 $175,949 $184,545 $180,373 $189,662 $195,383
Liabilities and Capital Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Current Liabilities
Accounts Payable $16,000 $11,807 $15,183 $17,301 $17,294 $19,412 $19,404 $19,397 $15,812 $18,704 $15,120 $18,688 $18,680
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000 $16,000 $18,000 $20,000 $22,000 $24,000
Subtotal Current Liabilities $16,000 $13,807 $19,183 $23,301 $25,294 $29,412 $31,404 $33,397 $31,812 $36,704 $35,120 $40,688 $42,680
Long-term Liabilities $80,000 $78,600 $77,200 $75,800 $74,400 $73,000 $71,600 $70,200 $68,800 $67,400 $66,000 $64,600 $63,200
Total Liabilities $96,000 $92,407 $96,383 $99,101 $99,694 $102,412 $103,004 $103,597 $100,612 $104,104 $101,120 $105,288 $105,880
Paid-in Capital $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Retained Earnings $45,500 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000
Earnings $14,500 $2,239 $985 $2,540 $4,103 $8,475 $12,854 $17,242 $15,337 $20,441 $19,253 $24,374 $29,502
Total Capital $60,000 $62,239 $60,985 $62,540 $64,103 $68,475 $72,854 $77,242 $75,337 $80,441 $79,254 $84,374 $89,502
Total Liabilities and Capital $156,000 $154,646 $157,368 $161,642 $163,797 $170,887 $175,859 $180,838 $175,949 $184,545 $180,373 $189,662 $195,383
Net Worth $60,000 $62,239 $60,985 $62,540 $64,103 $68,475 $72,854 $77,242 $75,337 $80,441 $79,254 $84,374 $89,502
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