Course: Principles of Mkt.

Instructor: Farhan Raza

Code: MKT 301 Class: AMM / FDM
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Assignment ( Marks: 10)

Q1. Being product manager, you have to launch a new product. What would be
your marketing mix strategy?

Q2. In continuation with question 1, with new product launch in new product
category, which pricing model you would follow and why?

Q3. Choose any of the shopping products you are going to purchase and which
factors you will consider while purchasing and why?

Q4. Differentiate between product mix width and depth with the help of
example.