INSTITUTE OF BUSINESS MANAGEMENT

College of Business Management

Department of Management & HR

MAN 612– Strategic Management

Course Outline

Faculty: Naveed Muhammad Khan

Credit hours: 3

Overall Objective of Course:

Through the application of various pedagogies including lecture, discussions, case studies,
assignments, videos and term research project, students will learn the art and science of making
business strategies that create competitive advantage

LEARNING OUTCOMES

After having completed this course successfully, participants will be able to:

1. Generate inspiring vision and mission statement for a company

2. Conduct an industry analysis ( Opportunity and threats)
3. Develop strategies based on SWOT matrix
4. Develop strategies which makes you win in the external environment
5. Critically assess the operations and business strategies of the company
6. Implement strategies with emphasis on the relevant performance indicators
7. Solve strategic issues faced by the company

CONTENTS

Session TOPICS Case readings and

s on assignments before
weekly coming to the class
basis

Week 1 Self and class introduction Assignment on Vision

Learning and teaching philosophies and Mission
Course outline Statement
Developing Vision and Mission statements
2 Industry Analysis Assignment on EFE
External factor evaluation matrix ( EFE Matrix ) & CPM
Porter five forces framework to analyze competition
Competitive profile matrix
Reading case on
National Foods –W3
3 Internal Scanning and Competitive advantage Case Study on Pepsi
IFE matrix Co- Pakistan
Core competency concept
Value Chain
Financial ratios

4 Strategic Choices ENGRO Foods case

Porter’s Generic Strategies study
Strategy Formulation Framework- SWOT Matrix
Developing SO, WO, ST and WT strategies

5 Student group will present strategies Case study on SONY

Interactive session Corporation
Feedback will be provided on real-time basis
Case Study

6 Domino’s Pizza-
Corporate Strategies Pakistan
Level of Strategies

7 SPACE Matrix Case Study Millat

BCG matrix Tractors

8 Differentiation strategy explained and linked with Apple case study Apple Inc Case Study

Value Innovation and Blue Ocean Strategy

Strategy canvas
Four action framework
9 Students will present their Strategy Canvas and four action framework
of Blue Ocean Strategy based on the cases given to them case study
Uber Case study

10 Strategy Implementation Case Study on Millat

Annual Objectives Tractors
Policies
Resource Allocation
Managing Conflicts

QSPM Matrix
11 Balance Score Card Material on Balanced
Key performance indicators Score Card
Reading- case study
on PIA

12 Case Study of AVON

Business Model and its building blocks Inc
Students will present their evaluation of business model of different
companies

13 Final Project Presentations by students

14 Final Project Presentations by students

15 Final Exam
Student Assessment
Midterm 30

Final Project and presentations 10

Quizzes 10

Assignments and class discussions 10

Final Exams 40

Total 100

In order to achieve the objective of Strategic Management course, most of the class time will be
used in analysis and discussion of strategy cases given to students. Teacher will explain selected
theoretical concepts, frameworks and models when required but case analysis and strategic
decision making will be the dominant part of this course.

Main text book:

1: Strategic Management Concept and Cases- 16 edition Fred David, Prentice Hall
2: Strategic Management Concept and cases – Thompson & Strickland –McGraw Hill

Recommended Journals and Newspapers:

Harvard Business Review
The Economist
Financial Times
Business Recorder
DAWN- Business and Financial pages

NOTE :
Students are required to read business news from local, international newspapers and journals
and in case of announcement of strategies from the companies, they are requested to bring it in
the class room for discussions and will be awarded extra marks for class participation