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Used Car Negotiation Analysis

In the analysis of the used car negotiation, I used the Competitive Strategy (win to lose Ch. 1.1 P,
18) because I was the buyer whose car was wrecked and who also did a lot of traveling. I'm
searching for a cheap automobile that's easy to drive; the only problem is that I don't have a lot of
money to spend, but I really need a car since I can't afford to keep paying for car rentals, and my
job needs me to have a car, therefore I need a car immediately. I picked the Competitive Strategy
(win to lose Ch. 1.1 P, 18) because I do not know the seller, and he or she may have a terrible
reputation for hard negotiating or dishonesty, so I am defensive in my negotiation, and so I do
not trust the seller. I am not concerned about the seller's relationship, but I am concerned about
the outcome. I only intend to spend $4000 since I do not want to deplete my funds. I had planned
to use the money to take a long-overdue trip. If the seller does not plan to sell it to me for that
price, I will have to stick with my BATNA (Ch. 1.4 P. 40), despite the fact that the Jetta is the
greatest car for me because it is newer, more fuel efficient, and will last me longer. I'd get the
jeep so I don't have to go into my vacation funds. My first offer to the vendor was $3000, which
I thought was fair.
The response I received was that the price was too low and that he had gotten a better bargain the
week before, so if I wanted the car, I would have to offer a higher price. My next action was to
ask the seller what she thought was a reasonable offer to her. She responded $5000 to seal the
deal. That's when I utilized a Quick Close approach, which indicated that I didn't want to do a lot
of bargaining since I knew what I could accomplish with my money, and I also had a BATNA
just in case because there was an urgency for me to acquire the Volkswagen Jetta, which
included financial restrictions. That's when I upped my original bid to $4000. The seller's
reaction was that she could do $4500, and that was the final answer. We both consented to the
offer, therefore I utilized a Concession technique (Ch. 1.6 P. 66) that I was familiar with. If I
employed this strategy at the last minute after I agreed to the offer, the seller could show some
goodwill to clinch the transaction.

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