Recommendation

Looking at the company’s performance from 2019 to 2021, I would recommend the following;

 restructuring of group’s business operations in delivering ongoing cost saving in fuel

consumption and efficiencies in a changed market which will provide new opportunities
to increase ramp up of flying as this will provide a stronger platform for future
profitability.
 the success of the hub-and-spoke concept, which has contributed to the rise of mega
hubs, is largely responsible for the increased market share of connecting flights on
intercontinental routes. Network privilege, an airline’s ability to provide a unique service
to its passengers, is a key source of airline value creation which provides the greatest
number of connections with the fewest number of flights.
 right-size the company’s pre-crisis labour force (reducing and retiring workers) and fleet
across all parts of the business together with having the expenses adjusted according to
the demand projections which will scale up flying.
 advanced analytics can help customers have a better experience. Airlines can improve
their customers’ experiences by making better use of existing data for instance,
operations control centers might dynamically change cruise speed, distribute gates to
reduce the distance passengers must walk between flights, and expedite passengers
with difficult connections through security to reduce stress during tight connection
times.
 strengthening the company’s financial resilience by recapitalizing through an equity
raising for recovery for the opportunities it presents as this will accelerate its recovery
from covid-19 pandemic.
 investors to be strongly cautioned in making decisions and not to place investments due
to uncertainty, unknown risk, significant volatility and disruptions caused by coronavirus
crisis.