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Job Name: Pj Coins / RSB220745QLF

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M: Okay moving on to the next set one is easy conversion of spends of 10,000
and above into EMI of 9 months, that is converted to EMI. Next is flat
rewards on all spends so rather than having multiple options what it does it
gives you a flat 5 percent across your spends. The last one is luxury benefits
which would include club Marriott membership or ITC membership or
vouchers etc or maybe discounts in the restaurant there. If you could take us
through all 3, what do you think of these?

R: I found Amazon ICICI flat 5 percent reward is very interesting. There will be no
option that I need to redeem my rewards in month end and apply towards the
statement or redeem to points to get the vouchers because this is directly like a flat
discount on the purchase. So you will save on you purchases also and there is
nothing like i need to do extra thing in the month end. So the 5 percent flat reward
is quite interesting. I didn’t find extra luxurious benefit much interesting because I
won’t be able to visit Club Marriott membership every year or something. This is
not something we do often. The very first time or 2 to 3 times once in a year you
will do it. This is not quite interesting and easy conversion of 10,000 and above
into EMI of 9 months yes this is interesting but this is the benefit you get mostly on
all credit cards and even you get it on all the apps also. Like Flipkart, Amazon also
gives you all these benefits. Like directly on same purchases you can convert it
into EMI.

M: So something like this would interest you?


R: Yes if this is on Credit card then it will be interesting. This is the existing
feature which you can have, but this is more interesting feature that I liked directly
5 percent rewards.

M: Okay so would you rank that the highest or would you rank anything on
the previous slide the highest?

R: First I will rank the 5 percent flat discount and second I will rank the location
merchant.

M: Sure, okay. Moving to the next where you will have to rank. One second. If
you could rank this for me don’t look at the numbers which are there, but
from your perspective, I think somebody has used this sheet earlier but you
can rank here from the feature perspective.

R: Yes. The fifth option convert transaction to low cost EMI will be the first one.
Second will be convert credit card bill to low cost EMI.

M: Okay.

R: Third would be spending daily limit, like set spend limit per day, week, and
month. Then will be merchant category, lock unlock credit card, then overseas.

M: Why would you choose the first one that you said EMI on transaction and
credit card?

R: First one I said convert the transaction into low cost EMI.

M: Yes that’s right, so why?

R: It’s like if I am buying something for 50 to 60 thousand some device or


something I won’t be able to pay for 50 to 60 thousand in one go. I would like to
convert in EMI or pay it month by month or in a year.

M: Sure and the second one.

R: This is like I am buying it and converting it into EMI. For second I am using a
credit card to do a purchase and I want credit card bill to get in EMI.
M: That’s right.

R: So I will compare both the option which one is giving me more reward and
benefits and then select one of them.

M: Okay. Moving to the next sheet if you had debit less credit card, how
would you rank the following features. One is using debit card for certain
categories, use credit card for others. Second is automatically charge credit
card if bank balance is low. Third use debit card for payment less than a
particular amount and credit card for payment for more than particular
amount. The last one is choose debit cards at particular merchants like for
example you said your utilities you want to build on credit card, so if you
could rank this.

R: The automatically charge credit debit will come fourth. Use debit card for
certain categories use credit card for categories.

M: Sorry which would be the first one?

R: I think the ranking will be the same for me. Use debit card for less than 5000
and if it’s more than 5000……..but I will change the ranking forth one will come
first, third will come second. First will come third and second will come fourth.

M: Okay. Rank the following customizations and let us know your top choice.
The card material, colour design. Second selecting categories of rewards
would it be grocery food travel etc. Reward redemption so which would be
your highest priority for customization.

R: Selecting categories for extra rewards will come first. Reward redemption will
come second and card material and design and will come third. Selecting
categories of reward will come first because this is the first option we go for like
when we are buying groceries  so it should give me 5% or like 5 times cashback or
fuel 5 times, so depending on that.

M: Okay, would you not want to customize your reward redemption as to


where would you earn more discounts and cashbacks. If you were giving that
would that supersede category or you would stay with the category.
R: I did not get the reward redemption option like what would be the reward
redemption option.

M: In reward redemption you could choose one customization of your


cashback where would you want to avail it from. Could be what you want to
do with it. Would you want to offset on your credit card bill. For example
most of the rewards that you have today you have to use it somewhere else but
you cannot set it off against your credit card bill. 

R: I got it. So that will come first. I think because mostly we have fight in the
reward redemption. Because you should have minimum that much points only then
you can offset it to the credit card bill or you need to convert it to gift card
vouchers. That is the difficulty, you earn so many points but they are not useful to
us. Reward redemption will comes first; selecting category will come second and
third will come card design.

M: Sure. Your preference on receiving rewards is it cashback, direct discount


points, perks?

R: Cashback will come first, direct discount point second. Direct discount will
come first as I said 5 percent direct discount point on my ICICI card. Direct
discount, second cashback, third is points and fourth perks.

M: Okay, which of this will interest you?

R: 5 percent and 1 percent because I have 3 categories fixed like utilities bills,
groceries store and something. Like if you see I will earn 5 percent there and I have
some other purchases like I will have 1 percent.

M: List some of your favorite rewards that you have received or you think
will excite you?

R: Cashback.

M: Okay.

R: Direct discount. Direct discount and cashback is the most or else you can
convert it into gift card like Amazon or Flipkart coupons. But it should not have
terms and conditions like if you buy 10,000 then you will get 10 rupees off. It
should be direct applied vouchers.

M: So non conditional vouchers you are saying.

R: Yes.

M: Okay, anything else?

R: All else like amusement park or theme card vouchers but according to the
COVID situation I would avoid this, yes but Book My Show vouchers will work
without terms and conditions.

M: Thank you very much for being a part of this and for your patience.
Apology for some of the points was already ranked.

R: No, that’s okay.

M: Thank you very much, appreciate it.

R: Okay, no worries. Thank you. Have a good day. Bye.

M: Bye.

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