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  • In The Mood: Impulse Buying's Affective Antecedents: Research in Consumer Behavior January 1993

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    6 views16 pages

    In The Mood: Impulse Buying's Affective Antecedents: Research in Consumer Behavior January 1993

    Uploaded by

    Bayu Anggariyanto

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    See discussions, stats, and author profiles for this publication at: https://www.researchgate.

    net/publication/284059785

    In the mood: Impulse buying's affective antecedents

    Article  in  Research in Consumer Behavior · January 1993

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    2 authors, including:

    Meryl P. Gardner
    University of Delaware
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