ore authority to break the

news. Female newscasters complain that older men are usually paired with attractive young females

actors reach a certain age, they don’t usually get main leads.

down the ageing process or hiding it

Elderly are usually invisible across a range of media but when they do appear, they are often negatively
stereotyped.

Elderly are traditionally represented in a narrow range of roles, with a particular emphasis on social
problems. ects the whole society through

also social and physical burden.

Individually and collectively their representation is largely unsympathetic, based on images of senility,
confusion, illness (both mental & physical),unattractiveness, dependent on other people & helpless.

they are usually shown as grumpy, lonely, stubborn, silly (Esp older women) and miserable. They are
often shown as conservative, stubborn and resistant to social change and complaining abt the Modern
world. Reverse form of gendered stereotyping also occurs when elderly men are used to add a sense of
seriousness particularly in news coverage.

In some parts of the media, the changing nature of representation is reflected in more sympathetic
portrayals that reflect the changing nature of media audiences

Willis
interests

Their Lack of representation in popular drama and film has also changed in response to wider social
changes.

Changing representations of older women are apparent.

charity, social work and medical profession.
sexual beings.
While numbers don’t guarantee positive representations, 2 further reasons make this more common:

around 80% of wealth in the UK is held by those aged 50+ and the Global Grey Pound (extra money) is
attractive to the advertisers who fund large areas of the media.

. TV as an imp mass medium is a new phenomenon and as the people who own, control and work in ot
grow older, their interests are reflected in new and different representations of the elderly.