Professional Documents
Culture Documents
May 2021
Cars & UVs
Competitive Scenario
Profitability
Supply
2
3
Demand Estimation
5
Ray of hope? The top 10 districts, with 28% share of daily cases,
indicate lowering curve
Flattening of 7 Day
moving average
100000
90000
Delhi
80000 Mumbai + Thane
70000 Bengaluru
60000 Pune
50000 Nagpur
Source: GOI
Note: Second wave is considered from 1st Mar 2021 to 13th May 2021. Cities named in green have the 7 day moving average reducing, amber is flat, and red in
6 increasing.
Demand indicators improving sequentially, factors favorable in fiscal 2022 and
2023
on-year growth FY20 Q1 FY21 Q2 FY21 Q3 FY21 Q4 FY21 Apr-21 Parameters Impact
Passenger vehicles (Sales in ‘000s) Fiscal 2020 Fiscal 2021 Fiscal 2022P Fiscal 2023P
NOTE : NF: Not favorable, N: Neutral, F: Favorable (GDP Forecasts are subject to downward revision), NA: Apr-20 wholesale sales were nil
CPI index base 2000-01 ; *Fiscal 2021 crop value index favorable assuming normal monsoon; **assuming taxes will stay at the current level and benefit of reduction in crude oil price will be
passed to customer
Source: CRISIL Research
7
7
Revenue of larger companies as well as urban income relatively less hit
in fiscal 2021
Employee expense of manufacturing cos, domestic services and IT strengthen
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q1 Q2 Q3 Q4 Q1 Q2 Q3
FY20 FY21 FY20 FY21 FY20 FY21
Q4 FY21
Q1 FY19
Q4 FY21
Q1 FY19
Q4 FY21
Q1 FY19
Q4 FY21
Q2 FY 19
Q3 FY 19
Q4 FY 19
Q1 FY 20
Q2 FY 20
Q3 FY 20
Q4 FY 20
Q1 FY 21
Q2 FY 21
Q3 FY 21
Q2 FY 19
Q3 FY 19
Q4 FY 19
Q1 FY 20
Q2 FY 20
Q3 FY 20
Q4 FY 20
Q1 FY 21
Q2 FY 21
Q3 FY 21
Q2 FY 19
Q3 FY 19
Q4 FY 19
Q1 FY 20
Q2 FY 20
Q3 FY 20
Q4 FY 20
Q1 FY 21
Q2 FY 21
Q3 FY 21
Q2 FY 19
Q3 FY 19
Q4 FY 19
Q1 FY 20
Q2 FY 20
Q3 FY 20
Q4 FY 20
Q1 FY 21
Q2 FY 21
Q3 FY 21
Large Corporate (27) Mid Corporate (38) Small (11) 76 Cos
Note: Growth in employee cost calculated for listed players and their representation towards the overall industry is - auto-related (56%), textiles (6%), pharmaceuticals (76%), chemicals (45%)
together are considered as manufacturing; IT (52%); airlines services(49%), organised retail(<5%) and construction (<5%) together are considered as services (ex IT)
Percentages next to represent % of total employee cost for set of ~8,000 companies which amounts to Rs 8 trillion
Source: MOSPI, industry, Company Reports, CRISIL Research
8
PVs: Lower TCA rise, financing support and new launches
support retail offtake
Rise in total cost of acquisition (TCA) modest post fiscal
Favourable financial conditions to support purchases
2020
157k 160k
166k
20%
78% cars purchases are financed
129k 20% 20%
16%
42%
39% 39% 41% <10% loans under moratorium (majorly in fleet)
Oct-20
Apr-20
Jul-20
May-20
Nov-20
Dec-20
Aug-20
Sep-20
Jun-20
Jan-21
Mar-21
Feb-21
22% 26%
16% 20% 20% 20%
8% 10% 10%
Inventory days Wholesale growth (y-o-y)
FY21P
FY22P
FY20
FY20
FY20
FY20
FY21
FY21
FY21
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Note: April 2020 inventory days are considered as starting inventory days. Cost of acquisition calculated for the compact segment (Dzire base model). A vehicle is considered a new launch for a year and a half
post its launch. A new launch grabbing at least 1% share of total PV sales in that fiscal is considered a major launch,
E: Estimated, P: Projected
9 Source: SIAM, CRISIL Research
Fuel-wise analysis indicates petrol variants a beneficiary of BS6
transition; EVs are the fastest growing segments
Petrol has gained significant EV vehicles have witnessed steady Maharashtra is the top states in terms
share post BS-6 transition growth over a low base of EV sales (FY21)
0.1% 0.1% 0.2%
1.0% 2.8% 120%
6.9% 5.5% 6.4% 6.4% 4.2%
7.0% 7%
2% Maharashtra
16.7% 3% 23%
40.3% 38.0% 35.2% 31.8% 58% 52% 4% Delhi
23%
14% 14% 5% Karnataka
6%
-7% Kerala
Note: Sales from AP, MP and Telangana are not included in above assessment. Source: MoRTH, Company Reports, CRISIL Research
10
Recovery expected in fiscal 2022 due to significant growth in the
first quarter
Cars and UVs: Low base in the first half of this fiscal and pent-up demand to drive growth in fiscal 2022
1.0 Mn 0.9 0.9 300%
0.8 0.7
0.8 0.7 0.7
0.6 200%
0.6 43%
100%
0.4 17% 14% 279%
0.2 0%
0.2
Q2
Q3
Q4
Q1
Q2
Q3E
Q4P
Q1P
Q2P
Q3P
Q4P
FY20 FY21 FY22
Volume y-o-y growth rate
Cars and UVs: Fiscal 2022 volumes to reach only fiscal 2018 levels
4.0 (Mn) 30%
3.4 3.1-3.3
3.5 3.3 25%
20%
3.0 29% 15%
2.5 10%
2.0
9% 15-19% 5% D
1.5 7% 8% 0%
1.0
4% 2% 4% 3% -5% Z
-6% -18% -2% -10%
0.5 -15%
- -20%
FY21E
FY22P
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18
FY19
FY20
Volumes y-o-y growth
Note: E: Estimated: P: Projected
Source: SIAM, CRISIL Research
11
12
Long term
Million
units New Launches - Launch of One-time event - Pay
5.0 Innova, Sumo, Indigo, Verna, commission Regulation - Excise for Low Base – Consecutive years of double-
i10, Swift; disbursement SUV increased but then One-time event - Demonetisation impact digit decline is estimated to boost wholesale
in 2016-17 COVID-19
decreased subsequently over low base of FY21
Regulations - Excise duties for Regulation - Fiscal impact on
small cars reduced stimulus, cut in excise volumes
duties Regulation - Slightly lower tax rates post
4.0 GST in 2017-18
3.0 2.8
2.7
2.5
FY 22P
FY 26P
FY 05
FY 06
FY 07
FY 08
FY 09
FY 10
FY 11
FY 12
FY 13
FY 14
FY 15
FY 16
FY 17
FY 18
FY 19
FY 20
FY 21
Source: SIAM, CRISIL Research
13
Expected fuel cost rationalization, low interest rates and increase in fuel
efficiency to restrict higher TCO growth in next 5 years
Cost of ownership to not rise substantially in long term Huge potential exists in India in terms of cars per 1000
10,000
20,000
30,000
40,000
50,000
60,000
70,000
Loan Repayment Fuel Cost Insurance Cost Maintenance Cost
Note: X-axis represents cars per 1000 population, Y-axis represents GDP per capita
Note: Numbers above the bar graphs represents total annual expenditure (cost of ownership) for an entry level Source: CRISIL Research, OICA (2015), World Bank
petrol car
mn
Source: CRISIL Research 400
350 46% of
total HH
300 29% of
• Subdued 1-3% cost of ownership in the long term as petrol prices rationalize, 250
24% of total HH
total HH
expected increase in fuel efficiency due to CAFE norms from FY23 onwards 200
10% of
337 11% of
8% of total HH
and low interest rates to aid long term demand 150
279
307
total HH
total HH
100
155
• Domestic potential to remain high given reasonably low penetration levels (23 50
67 24
88
32 38
0
cars/1000 people as of FY20). It is expected to reach ~25 in fiscal 2025 FY16E FY21E FY26P
Total Households Addressable households Total passenger vehicle population
-1% 8%
-4% 4%
3% 3% 2%
-20%
FY16-FY21
FY16-FY21
FY16-FY21
FY21P-FY26P
FY21P-FY26P
FY21P-FY26P
FY21P-FY26P
57% 54% 54% 54%
• UVs and Vans to grow at higher pace compared to FY15-20 5Y CAGR in the long term
The segment is expected to grow due to popular models, entry of new players & shift in preferences to UVs from large & mid-size car segment
Compact UV segment growth trajectory gained momentum in the last 5 years with aggressive pricing, premium features as well as launches of
petrol variants.
• The growth for small cars in the long run is expected to be aided by rising income and traction in premium hatchback segment
• Demand for large cars will be impacted by intense competition from Compact UVs and as such, expected to decline
15
16
Exports
17
Exports declined in fiscal 2021 due to COVID-19 outbreak, to recover over low base
Exports estimated to have declined as global economy grapples with COVID-19 Share of exports improving in newer geographies
(%)
17-22%
16% 30%
8-13% 33%
45% 43%
5%
58% 56%
-1% -2% 4% 5%
-10% 4% 7%
2% 3%
4% 5% 11% 11%
4% 5%
1% 5% 11% 10% 8%
3% 4%
3% 3% 12%
3% 9% 17% 16%
12%
-40% 11%
FY21P
FY22P
FY 23 P
FY16
FY17
FY18
FY19
FY20
FY16
FY17
FY18
FY19
FY20
YTD FY21
Exports (million units) Exports Growth
Mexico South Africa US Saudi Arabia Chile UAE Others
Source: SIAM, CRISIL Research Note: YTD – Apr-Feb
Source: DGFT, CRISIL Research
• Exports have declined in fiscal 2021 due to muted global automobile demand on account of COVID-19 outbreak
• Mexico and South Africa continue to remain the top 2 destinations for exports of passenger vehicles
• Post significant decline in fiscal 2021, exports expected to recover in fiscal 2022 at an estimated rate of 20% on-year
• Export growth momentum to continue in fiscal 2023 with ~11% on-year expected growth
18
Maruti gains share in export at the expense of others, Kia Seltos 2nd most
exported model in FY21
Maruti and Kia have gained significant share in FY21 Production constraint has led to share of lower exports in production
(%) 100% 100%
5% 4% 6% 7% 7%
0% % 93%
7%
17% 16% 10% 9% 12% 10%
12% 9% 8%
74%
12% 11% 69%
11% 3% 9% 64% 61%
6% 9% 11% 10% 6% 50%
0%
17% 24% 19%
21% 24%
21%
• Maruti and Hyundai, which account for ~65-70% of India’s domestic sales, account for ~44% of India’s exports in FY21
• As other OEMs struggled to ramp-up production due to COVID-19 outbreak, Maruti has gained significant share
• Comparatively lower decline has been observed in UV segment with inclusion of Kia Seltos – 2nd most exported model in FY21; as such, Kia is one of
the top 5 exporters and expected to fare well
• Exports have been aided by contribution from new models like Kia Seltos, Hyundai Venue and Maruti S-Presso
• Non-asian OEM’s Ford, Nissan, GM and VW continue to treat India as their key base for exporting to other countries
19
20
Competitive scenario
10000 9327
69098085
8000
6000 4177 4629 4535
3072
4000 1826 30512765
20081829 2365 15491458
2000
0
Small Cars Large Cars UVs Vans PV
Maruti loses share in small cars at the expense of Tata Motors, Kia now 4th largest player in UV within a year of launch
(%)
12% 10% 6% 5% 2% 2%
18% 22% 21% 11% 5% 22% 17% 21%
5% 9% 30%
7% 3%
18% 7% 6%
16% 56% 56% 9% 15% 8% 5% 6%
61% 6%
21% 8%
19% 15% 17%
29% 17% 17%
6% 8% 90% 97%
2% 84%
65% 65% 8% 20% 25% 13% 19% 20%
55% 47% 51% 48%
30% 24% 26% 25%
18% 22%
FY17
FY20
FY21
FY17
FY20
FY21
FY17
FY20
FY21
FY17
FY20
FY21
FY17
FY20
FY21
Small cars Large cars UVs Vans Passenger vehicles
Maruti Suzuki India Ltd Hyundai Motors India Ltd Tata Motors Ltd Mahindra & Mahindra Ltd Kia Motors India Ltd Others
Source: SIAM, CRISIL Research
21
22
Supply
FY14 E
FY15 E
FY16 E
FY17 E
FY18 E
FY19 E
FY20 E
FY21 E
FY22 P
FY23 P
Volkswagen 179 51 44% 28%
Total 5915 3057 59% 52%
Player Location
Capacity
Investment Commissioning
• Utilisation levels declined on account of subdued demand growth and
mn units
capacity additions in fiscal 2021
Kia Motors* Anantpur AP 0.3 Rs 70 bn In progress
FY14 E
FY15 E
FY16 E
FY17 E
FY18 E
FY19 E
FY20 E
FY21 E
FY22 P
FY23 P
FY14 E
FY15 E
FY16 E
FY17 E
FY18 E
FY19 E
FY20 E
FY21 E
FY22 P
FY23 P
• Margins to recover in fiscal 2022 aided by higher utilisation as well as price hike
Op Margin Capacity Utilisation for partial pass-on of higher input costs.
Note: For industry EBITDA, we have considered financials of Maruti Suzuki, Hyundai Motors, Honda Cars and
Fiat India. Maruti operating margin – 7.8% in FY21
Source: CRISIL Research
25
Working capital cycles to recovery marginally in fiscal 2021 as sales expected
to improve in H2 FY21
WC cycle estimated to have improved in fiscal 2021 in-line with recovery in sales in H2 FY21
(Days)
-16.2
FY14 E
FY15 E
FY16 E
FY17 E
FY18 E
FY19 E
FY20 E
FY21 E
FY22 P
FY23 P
Source: CRISIL Research
Working Capital days deteriorated as sales have been impacted in fiscal 2020
FY 13 E FY 14 E FY 15 E FY 16 E FY 17 E FY 18 E FY 19 E FY 20 E
Days inventory 21.2 22.6 24.3 27.7 25.9 22.9 21.9 23.3
Debtor days 11.9 13.1 9.1 10.1 9.2 12.0 13.9 12.9
Creditor days 55.0 59.0 57.7 60.9 62.5 64.8 60.6 52.4
WC Cycle -21.9 -23.4 -24.3 -23.1 -27.3 -29.9 -24.8 -16.2
Source: CRISIL Research
Note: WC for Maruti in FY21 is -34 days
1. The above data represents the financials of Maruti Suzuki, Honda Cars India, Fiat India and Hyundai Motors.
26
27
Annexure
TCO Diesel TCO Petrol TCO CNG TCO BEV TCO Petrol TCO BEV
• Total Cost of Ownership (TCO) and Cost of Acquisition (COA) of Electric Vehicles (EVs) for cab aggregators are lower compared to diesel or CNG alternatives
• Taxi segment accounts for ~10-15% of sales within passenger cars and within taxi segment, cab aggregators are expected to lead adoption of Electric vehicles resulting
in an estimated ~25% adoption of Electric vehicles by fiscal 2026
• FAME-2 subsidy is incentivised only towards commercial use and no benefits are provided to personal car owners
• TCO and COA of EVs for personal car is still higher (~35% and ~27% respectively) compared to petrol alternative due to their low running and as such, not a viable
use-case for adoption of electric vehicle
• Thus, the share of EVs to total passenger car sales expected to remain low (~4%) in fiscal 2026; current penetration is ~0.2% in fiscal 202.
• Currently, charging infrastructure, range anxiety and lack of large OEM presence is hindering EV adoption.
28
EV Assessment framework
29
30
Thank you