Welcome to MN-1007 (Marketing & Strategy)

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MN-1007
Finding information for your
assignment
You will be able to:
• Understand the differences between content
• Identify which sources to use for different elements of your
coursework
• Have a basic understanding of the content of our School of
Management resources
• Be aware of the APA 7th referencing guide and the need to
reference sources
• Know where to go for help
Coursework 1
An essay on the current marketing landscape to include industry based
examples and the following:

• Define marketing
• Provide a brief history of the discipline
• Discuss the key trends that are driving the changes
• Identify the opportunities and challenges for marketers and
organisations.
• Conclude with some thoughts on the future of marketing
Coursework 2
Based on an organisation of your choice and to include the following:

• A brief description of the operating environment of the organisation you

have chosen
• A comprehensive PESTEL Analysis
• A comprehensive SWOT Analysis
• Identification and justification of the strategic options for your chosen
organisation based on your findings from your SWOT and PESTLE
analysis.
Marking scheme
APA 7th referencing guide
Appropriate theories
What else might you need?
• Company profiles– to get an overview of your chosen company,
competitors, SWOT analysis

• Industry report – state of the industry

• Market research reports – consumer behaviour and trends

• Country profiles – demographics and economic & political risks

• News articles - current awareness for the company and industry

• Scholarly articles – apply academic theory to practice

 Where will you find information?
iFind – books, journal Resources outside the
articles, newspaper Specialist subject library (via Google, Google
articles… resources Scholar, etc.)
✓ Reading list links ✓ High quality subject ✓ Comprehensive search of
straight to the library specific information freely accessibly information
catalogue and some of Swansea
✓ High quality ✓ Reliable information Universities subscribed
subscribed resources. resources if linked to our
from trusted sources. library
✓ Searches print and ✓ Information not always  Information not always from
electronic material trusted sources
freely available.
✓ Great for cross subject  Unable to provide full access
searches as searches ✓ High percentage of to all resources returned in
ALL library resources peer-reviewed journals your search
✓ Handy tools and ✓ Financial data and  Google personalises
functions available. searches so should be used
reports with caution “Echo Chamber”

ifind.swansea.ac.uk libguides.swansea.ac.uk/management
If you need help
Go to https://libguides.swansea.ac.uk/Management
• Ask a Librarian instant chat
• Book an online appointment
• Email us at buslib@swansea.ac.uk
Over to you…
You will be split into groups and assigned a breakout room.
In the breakout rooms you can:
• Share your screen
• Unmute your mics and talk to each other
• Use the Chat pane to talk with your group
• ‘Ask for help’ if you need it

The breakout rooms will close in 20 minutes