we established a team of like-minded and talented marketers, with specialist and complementary capabilities,

who could flourish in a working environment conducive to initiative and self-expression. Passion and
experience, a combination of genuine interest and acquired knowledge is our mantra.

We work in a field fueled by creative expression in a multiplicity of ways, and we believe that through great
ideas and imagination come strong strategies and executions. We always channel our thoughts with a single-
minded goal, how will our initiatives help our clients.

With experience we have greater understanding and awareness, with passion we have enthusiasm and
commitment – our objective is to develop and nurture new and exciting ideas that work impactfully and
effectively.

Our collective of specialist digital consultants has a breadth of experience in a wide range of B2B
and B2C markets – travel, manufacturing, technical, telecoms, tech start-ups, financial services,
building trade, retail, enterprise software, professional services, education, health, local
government and charities.

And if we don’t think we have the right expertise or resource to help you, we’ll say so. We’d
always prefer to work with the right clients.

Buy an hour of our time

“Can I just pick your brains over a coffee?”
That’s the question we hear more than any other.

Whether it’s for a quick fix of Facebook advice (generally an attempt to download our 10 years+
expertise in a caffeine fuelled extravaganza that would actually take a week rather than the
hopelessly optimistic hour) or something altogether more technical in relation to website
challenges or setting up a chatbot. It’s both flattering but also frustrating.

--

Pick our brains by all means. Buy an hour of our time and you can hoover up all the knowledge
we can deliver you in 60 minutes. Ask us anything and we’ll happily share our expertise.

We tend to deliver our training online with screen sharing software but if you prefer we can come
to your office (London, Bristol and Manchester work best for us). We can work one-to-one or with
your entire marketing team.

Depending on your situation we might carry out a live review of your website or Facebook Page,
screen share a technical solution help you set up a Facebook ads campaign or brainstorm a
problem that’s been bugging you.

We’re flexible about the number of sessions we run for you and how long these last. Try an initial
hour or save money by booking several hours upfront which can be delivered over time. You can
even use excess hours getting us to fix other digital issues for you or create some Facebook ads.

---------------------------------------------------------------------------------------------------------------------
Content marketing

If you’re interested in marketing your business online (and

who isn’t at this point?), you can’t escape hearing about
content marketing. It’s everywhere you look or listen.

Content marketing means creating and sharing valuable free

content to attract and convert prospects into customers, and
customers into repeat buyers. The type of content you share is
closely related to what you sell; in other words, you’re
educating people so that they know, like, and trust you enough
to do business with you.

But what does content marketing actually mean for your

business? What makes it different from what you already do to
sell your products and services?

Content Marketing vs. Traditional Copywritingwhat’s the

difference?
Content marketing uses blogs, podcasts, video, and social media
sites as a vehicle.
Copywriters write magnetic headlines, persuasive landing
pages, and conversion-driven emails.

Two totally different things, right?

In any smart online marketing strategy, they work together.

Content marketing is being used by 86% of businesses today.

But effective content marketing? Not so easy to find.

Effective content marketing

 Harnesses all the persuasive power of the best copywriting
When you utilize proven copywriting techniques to create your
online content, you’ll find readers will:

 Subscribe to your content

 Share it with others
Repeat this many times over and you’ll have a loyal audience for
your digital business.

There’s a big audience out there for almost every topic under
the sun. But there’s an equal amount of companies and brands
competing for them.

You need the right formula to stand out, stay on top, and keep
growing your base.

Useful content should be at the core of your marketing

Traditional marketing is becoming less and less effective by the

minute; as a forward-thinking marketer, you know there has to be a
better way.

Enter content marketing.

Content marketing is a strategic marketing approach focused

on creating and distributing valuable, relevant, and consistent
content to attract and retain a clearly defined audience — and,
ultimately, to drive profitable customer action.

Instead of pitching your products or services, you are providing truly

relevant and useful content to your prospects and customers to help
them solve their issues.

Content marketing is good for your bottom line — and your

customers
Specifically, there are three key reasons — and benefits — for
enterprises that use content marketing:

 Increased sales
 Cost savings
 Better customers who have more loyalty

Content is the present – and future – of marketing

Go back and read the content marketing definition one more time, but
this time remove the relevant and valuable. That’s the difference
between content marketing and the other informational garbage you
get from companies trying to sell you “stuff.” Companies send us
information all the time – it’s just that most of the time it’s not very
relevant or valuable (can you say spam?). That’s what makes content
marketing so intriguing in today’s environment of thousands of
marketing messages per person per day.

Marketing is impossible without great content

Regardless of what type of marketing tactics you use, content

marketing should be part of your process, not something separate.
Quality content is part of all forms of marketing:

 Social media marketing: Content marketing strategy comes

before your social media strategy.
 SEO: Search engines reward businesses that publish quality,
consistent content.
 PR: Successful PR strategies address issues readers care about,
not their business.
 PPC: For PPC to work, you need great content behind it.
 Inbound marketing: Content is key to driving inbound traffic and
leads.
 Content strategy: Content strategy is part of most content
marketing strategies.
Lead the conversation about your brand.
Social media is an incredibly powerful way for brands to reach their target audiences.
Across Facebook, Instagram, LinkedIn, Twitter, Snapchat, Pinterest, and other
channels, brands can listen to and engage with prospective customers and existing
customers, as well as tell their own unique brand stories with a wide range of Content
Marketing techniques and mediums via both organic and paid advertising options.
Given the hyper-specific targeting options, delivering the “right” message to the
“right” audience has never been easier than with social media marketing. Therefore,
it’s critical to leverage social media channels strategically based on your existing
campaigns, collateral, resources, and goals. MoreVisibility can help in a variety of
ways, including:

 Developing an organic and paid social media strategy

  Managing social media advertising campaigns
  Developing organic social media content, including:
o  Textual posts
o  Custom images, including channel imagery, post images, and
infographics
o  Multimedia and rich media, including animated video and animated
infographics
  Organic social media channel management
  Measuring results, understanding ROI and impact (attribution), and reporting

Whether you need help managing your social media channels or running targeted
social media advertising campaigns, our social media experts are ready, willing and
able to fill the gap between where you are and where you want to be.

WEB DESIGN SERVICES DESIGNED TO

HELP YOUR BUSINESS MAKE AN IMPACT
We offer professional web design services at affordable rates to help your business attract
more visitors and keep them on your site! More than beautiful design, we build websites with
a complete strategy designed to turn your site visitors into customers.
As many as 82% of customers are doing online research before they contact you about
products or services. Is your website doing enough to turn those researchers into buyers?
We can help! We are passionate about making beautiful websites the help you attract
and retain customers for your business. 
We are a full-service web design and development company offering a variety of web design
services. 

We make websites that work !

Having a website is only part of the battle. It needs to be professional. It needs to be attractive. But
most importantly, it needs to work. Our professional team provides web design and development
services to businesses of all sizes.
Sumy Designs focuses on not only providing beautiful design, but onlayouts that give your clients the
information they're looking for - the oh-so-important first impression of your organization or business,
the services you provide, or about the book you just published.

Your website is arguably your most important marketing asset, and if it isn’t growing your business, it’s

time for a new one. Consider this:

 93% of online experiences start with a search engine.

 63% of consumers primarily use your company’s website to find and engage with you.

 48% of people say a website’s design is the number one factor in deciding the credibility of a

business.

In the digital landscape of today’s business world, every company needs a website—it acts as your virtual

sales rep 24 hours a day, seven days a week. If your website isn’t mobile friendly, is outdated, doesn’t

convert visitors into leads, or simply isn’t up to your satisfaction, you need professional website design

services from a company that makes the process easy. Need a website redesign? We do that, too! Scroll

down to learn more, or contact us below to get started! 

------------------------- ----------------------------- --------------------------- --------

Marketing Startegy

DEFINING YOUR MARKETING STRATEGIES

 
If someone asked you to define your marketing strategies, what would you say?
Just as importantly, why would give that particular answer?
The ability to clearly articulate your marketing strategy and provide evidence-
based support for your response is fundamental to your business success.
Well constructed marketing strategies, based on research rather than opinion or
assumptions, are a must for businesses who wish to remain relevant in a
competitive environment and enjoy profitable growth.
Here we highlight some of the different steps required to create your core
marketing strategies. DIGITAL MARKETING STRATEGY

Digital Marketing Strategy is a very broad, all-encompassing term used to

describe any marketing strategy that involves the use of the internet. It can be
employed in order to achieve the following key strategic marketing objectives;
 To attract more qualified traffic to your website
 To turn prospects into sales leads
 To convert sales leads into customers
 To build or maintain relationships with existing customers
 To build brand awareness
 To gain a greater understanding of your target audience
One of the main benefits of digital marketing is the fact that the internet
provides a more affordable and targeted approach for small businesses to grow
their brand.
Apart from market access this also means less wastage and a better (and more
measurable) return on investment, than if marketing dollars were spent on
traditional media such as radio and TV.

Once your core marketing strategy has been established, we can then look at
some of the main secondary strategies that can be selected as part of the overall
strategic planning process.

TARGET MARKETING STRATEGY

 
By now, most businesses understand the concept of target marketing strategies
but how do you know that you’ve selected the best target market for your
product or service?
Target market selection is the most important strategic marketing decision a
business can make and the cost of making the wrong decision in the early stages
can be costly in terms of lost time and money.
Its importance lies in the fact that all further strategic marketing decisions are
made with the needs and desires of the primary target market in mind. Product
development, pricing, distribution and communication decisions must all be
made from the perspective of your target audience.
Once you have defined your target marketing strategy, the next most crucial
element of marketing strategy development involves deciding how to position
your brand in your market.
Market or brand positioning is quite simply how you wish your brand to be
perceived by the people you are targeting. In deciding how you want your brand
to be seen, it’s important to understand the needs of your target market.
By tapping into the needs and desires of your target audience and
understanding how you can satisfy those needs, or satisfy those needs better
than your competitors, your brand positioning strategy will develop.

Marketing Communication Messages

Developing a powerful marketing communication strategy involves knowing
what your messaging must deliver to your target audience. By understanding
your target market, your messaging will take the form of conversations that
address relevant questions, provide key benefits and answer the key issue,
what’s in it for me?
Crafting powerful marketing communication messages will not only take into
account the needs of your target audience but also the communication
channel(s) you select. Your messaging must suit the ‘environment’ of your
communication channel.

------------------------------ ------------------------------------ -----------------------------

Lead magnet

Before you create a Lead Magnet, you need to know who your ideal customer is, where
they are, and what they will buy. 

Lead Magnet — noun — an irresistible bribe offering a specific chunk

of value to a prospect in exchange for their contact information.

The goal of the Lead Magnet is to maximize the number of targeted leads you are
getting for an offer.

Lead Magnets don’t have to be lengthy. Or complex. Or time-intensive to create.

In fact, a long and complex Lead Magnet will likely convert poorly.
You simply need to solve a specific problem with a specific solution for
a specific segment of your market.

Here’s the key…

Your Lead Magnet must be consumed by the prospect for it to have an impact.

The perfect Lead Magnet will offer tremendous value within five minutes of the
opt-in. This is a “rule of thumb,” of course.

Specificity is the most important element in our 8-Point Lead Magnet

Success Checklist (you’ll get the entire checklist at the end of this post), but
there are actually seven other elements that matter when creating your
Lead Magnet.

Let’s look at some Lead Magnet types (with examples) that do it right, and then
we’ll cover the eight points that must be included in every Lead Magnet…

1. Guide/Report

Reports and guides are among the most common types of Lead Magnets.

2. Cheat Sheet/Handout

Cheat sheets and handouts work well.

They have a different “feel” to them than reports or guides.

They are generally very short (one page or so) and cut straight to an ultra-specific
point. You can deliver these as checklists, mind maps, or “blueprints.”

3. Toolkit/Resource List

A toolkit or resource list can make a great Lead Magnet for the right business and
market — this can be delivered as a “starter kit,” or templates, or a glossary of
things they need to know.

4. Video Training
If it makes sense, and you have the skillset, video can be a very effective way to
deliver on your Lead Magnet.

5. Software Download/Free Trial

Software companies often offer a free trial of their software as a Lead Magnet.

6. Discount/Free Shipping

For those selling physical products on or off-line, discount clubs or free shipping
offers can be an effective Lead Magnet type.

7. Quiz/Survey

An online quiz or survey can be a very engaging way to generate new leads. To get
the results of the quiz or survey, participants must give an email address. The
results will then be delivered to that email address.

8. Assessment/Test

An assessment or test, particularly if it is delivered online to increase the speed of

consumption and gratification, can make a powerful Lead Magnet.

9. Blind/Sales Material

In some cases, the most desired piece of information for the market is pricing and
descriptions of products or services.

But, How Do I Get Traffic to My Lead Magnet?

Wrong question.

The fact is that traffic is all around you.

Google, Facebook, and LinkedIn (just to name a few obvious sources)

have millions billions of users they’ll happily send to your Lead Magnet.
The right questions to ask are:

 What offers will I make to new leads?

 How well do these offers convert?
 How much is a visit to my Lead Magnet landing page worth?
 How much is a new lead worth?
 How much is a new sale worth?
What if I told you that every time you generated a visit to your Lead Magnet
landing page you made a $10 profit? Could you get traffic to that page?

With the right Lead Magnet in place and a funnel behind it… your business
will become a lead and sales generating machine.