1/16/22, 2:47 PM SAP e-book

Unit 1
Lesson 2
Getting a Business Process Overview

LESSON OBJECTIVES
After completing this lesson, you will be able to:
● Describe the specifics of the vertical fashion businesses and current challenges
● Explain the overall business process overview
● Describe the overall SAP solution and its architecture

Specifics of the Vertical Fashion Businesses and Current Challenges

Figure 2: Traditional Business Models are Changing

Historically fashion companies were either wholesale /manufacturing or retail businesses but
generally not both at the same time.
The growth of private label and the margin and marketing benefits of growing own retail has
led to brands supporting multiple sales channels:
● Wholesalers and Manufacturers are expanding sales channels into retail, digital and
mobile.
● Retailers with strong own brands are expanding sales channels into wholesale.
● Retailers realize they need more sophisticated solutions to get the value from long, global
apparel, footwear and fashion supply chains.

Systems evolved separately to support each business, so companies often had to use two
ERP solutions (one AFS, one Retail) and two separate sets of business suite applications
around each ERP.

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