Roll No. Total No.

of Pages : 01
Total No. of Questions : 08
MBA (Sem.–3)
MARKETING RESEARCH
Subject Code : MBA-302-18
M.Code : 76890
Date of Examination : 06-01-22
Time : 2 Hrs. Max. Marks : 60

INST RUCT IONS T O CANDIDAT ES :

1. Attempt any FIVE question(s), ea ch que stion c arrie s 12 marks.

1. Define nature and scope for Marketing Decision Making.

2. Discuss the various types of research in detail.
3. What is Casual Research and elaborate on the different types of Casual Research Designs?
4. Explain the significance of Direct and Indirect Observation.
5. What is a Questionnaire and elaborate on the principles when designing a questionnaire?
6. Distinguish between Nominal, Ordinal and Interval scales of measurement.
7. What are the basic steps to enter the data when creating SPSS worksheet?
8. Explain the data analytic techniques when performing analysis.

Note: Any student found attempting answer sheet from any other person(s), using
incriminating material or involved in any wrong activity reported by evaluator shall be
treated under UMC provisions.
Student found sharing the question paper(s)/answer sheet on digital media or with any
other person or any organization/institution shall also be treated under UMC.
Any student found making any change/addition/modification in contents of scanned copy of
answer sheet and original answer sheet, shall be covered under UMC provisions.

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