Professional Documents
Culture Documents
Wei-han Liu
La Trobe University
+ 61 3 94793129 (O)
Email: weihanliu2002@yahoo.com
1
Title: Lunar Calendar Effect: Evidence of the Chinese Farmer’s Calendar on the Equity Markets
in East Asia
Abstract: This paper examines the statistical relation between the Chinese Farmer’s Calendar
(CFC) and public market information in ten East Asian equity markets during 1995-2004.
CATREG and CART, two data mining techniques, are employed and the implications of the
outcomes are discussed. The outcomes confirm that the CFC plays a supplementary role to
calendar effect by CFC, CATREG outperforms in the three markets: Taiwan, South Korea, and
Singapore. According to CART analyses, all the three markets value Funeral category of CFC
advice and this pattern coincide the traditional wisdom of astrological knowledge. The latter two
markets share the same set of CFC items while Taiwan has its own. This contrast indicates the
Keywords: Lunar Calendar Effect, Chinese Farmer’s Calendar, CATREG, Classification Tree
Analysis, CART
2
I. Introduction
Life is full of uncertainty and compromises, so is equity trading behavior. Investors seek
help from modern finance theory, e.g. capital asset pricing model, to avoid risk and pursue
higher return. However, there are significant discrepancies between market dynamics and
predictions of the models. One major reason is that market behavior does not conform to the
rational behavior specified in modern finance theory. Behavioral finance has emerged as a
superseding alternative. After all, the concept of bounded rationality prevails in explaining
individual behavior (Cho 2005). Hirshleifer (2001) summarizes that human judgment and
decision biases are derived from the following four common roots: fast and frugal heuristics,
overconfidence, mood and time-inconsistent preference, and social conformity. All these four
roosts are manifested in our daily life and the way of manifestation of human bounded rationality
has thus evolved as a field-specific cultural issue. Market anomalies accordingly exhibit similar
culture or superstition will influence outcome and exercise certain weight during the process.
The number of documented anomalies in equity markets is large and continues to grow.
While various types of market anomalies exist, calendar effects serve as one of the major
examples. Calendar effects are confirmed at various time series patterns across markets, e.g.
weekday, weekend, month, holiday, and festival, etc. (Campbell, Lo, and MacKinlay 1997;
Schwert 2003), in contrast to cross sectional return patterns which discuss the effects of size,
value, momentum and other things,. The current related literatures focus exclusively on solar
calendar though. Among the literatures on calendar effects, some studies have analyzed different
3
superstitions across different cultures. For example, American market participants do not like the
number 13, even Friday the 13 th (Kolb and Rodriguez 1988; Chamberlain, Cheung, and Kwan
1991). Chinese avoid the number 4 (Brown, Chua, and Mitchell 2002) and this dislike is also
revealed in many aspects, e.g. plate number selection (Woo et al. 2008). However, no study so
far has thoroughly analyzed the effects of days of lunar calendar on the large markets with
participants who observe lunar calendar. Yuan, Zheng, and Zhu (2006) and Dichev and Janes
(2002), have reported significant effects of the moon phases on stock returns across global
markets. These papers confirm that the lunar effect is independent of other ordinary solar
calendar-related anomalies. However, the lunar calendar effect means more than tracking the
moon phase because lunar calendar itself contains profound yet unexplored information.
There are four major types of lunar calendar: Chinese, Islamic, Hebrew, and Hindu.
Among them, the Chinese type is the most influential one partly because it has the largest
number of observers. In addition to its popular observance, this calendar has been observed for
over tens of centuries, acknowledged and practiced as an invigorating part of Chinese culture.
The Chinese type is integrated with Chinese tradition and this lunar calendar remains culturally
essential today in Chinese communities. The Chinese type is still used for making traditional
East Asian holidays and in astrology, e.g. for choosing the most auspicious date for a wedding or
the opening of a building. For traditional households, the Chinese type is used to pick auspicious
dates for important events, such as weddings, funerals, and business deals. The cultural
influences brought by the Chinese lunar calendar are pervasive mostly in some East Asian
countries.
4
The Chinese type has its special properties; most importantly, on a daily basis, it gives
specific advices of favorable and unfavorable issues for our daily life. These daily advices are
usually regarded as sign of luck for specific daily activities and accordingly may be treated as
superstitions. Its detailed coverage extends to seven essential fields of human activities, e.g.
construction, marriage, worship, funeral, commerce, life, and farming. In imperial days, the
Chinese type is certified, decreed, and published exclusively by the central government, initially
for farming purpose. This calendar is nicknamed as the Chinese Farmer’s Calendar (CFC, 中國
農民曆). This lunar calendar is also called the Yellow Calendar (黃曆) or Imperial Calendar (皇
曆) because yellow is esteemed as the royal color, representing the emperor. This lunar calendar
is also called the Old Calendar (舊曆), while the solar system or the Gregorian calendar adopted
since the early 20 th century in China is called the New Calendar (新曆). The general populace
continues to use the traditional CFC, even though the Gregorian calendar was adopted for
from other lunar calendars, CFC functions more than an ordinary calendar whose exclusive
The Chinese lunar calendar can be regarded as a handy encyclopedia for making decision
in everyday life for traditional households. In general, Chinese customs value the fate and timing
of selective date for its specific purpose because superstitious belief holds that heaven, earth, and
human being are interconnected (天地人三才). The CFC directly gives explicit advices for the
daily life, and those daily advices cover lifetime major occasions as well as daily activities.
favorable/unfavorable trend of observers for the specific date. This daily recognition can serve as
5
a hunch or a guideline for CFA observers to decide if it is a lucky or unlucky date to take or
avoid certain activity. In addition to being part of the culture, following the CFC is undeniably
superstition. This daily practice has certain degrees of influence on those who observe it,
especially on their mood and heuristics. It can be expected that the daily advices from CFC help
observers form their fast and frugal heuristics and expectedly CFC can exercise certain influence
on the behavior of equity trading of its observers. Interesting enough, the logics to decide the
daily advice is based the calculation of the power and number of certain luck stars to appear on a
specific date. Yet this mystical or esoteric know-how is only shared only among prestigious
astrologists, not in open media. The printed material covering the CFC is only available in
traditional Chinese, to the best of my knowledge and search. The book source covers only the
outcomes at the introductory level of interpretation for practical purpose, nothing of the theory or
calculation details. Yet, the popular observance of the CFC is quite significant in certain areas in
Human attention is sporadic and we pay attention especially to those which are followed
by most others, implicitly or explicitly. It is confirmed that culture or superstition may influence
the forming of heuristics or mood (Gilovich, Griffin, and Kahneman 2002). Either recognized as
culture or superstition, CFC falls within the paradigm of behavioral finance. The lunar calendar
effect is worthy of detailed investigation at least for the following reasons if we follow the four
First, the concept of mental accounting (Thaler 1985) claims that human decisions are
usually based on an efficient heuristic method which compares possible outcomes by state of the
6
world, rather than evaluating the expected utility of each alternative. The detailed daily advice
of the CFC helps the observers compare the favorable and unfavorable signs and anchor their
mood to judge if it is a favorable date to trade. The investors’ mood is changeable and vulnerable
to many factors which may not directly linked to equity market but are confirmed at work, such
as weather (Saunders 1993; Loughran and Schultz 2004), temperature (Cao and Wei 2005), etc.
The anchoring effect from the CFC affects its observers to determine their mindset and to make
them subconsciously fell confident or overconfident about the daily fate. Consequently this
mechanism assists mental accounting. In addition, people tend to judge the probability of an
event by finding a 'comparable known' event and assuming that the probabilities will be similar,
rather than essential characteristics. The detailed advice of the CFC can serve as a comparable
known event on a daily basis and facilitate people to form their heuristics accordingly by
assuming the probabilities will be similar. This leads to overweight some intuitive memory or
similar pattern but ignore the actual probability of a specific event. Kahneman and Tversky
(1973) name the cognitive shortcut as representativeness heuristic but it leads to lead to a bias
Second, in fact, superstition has its actual values (Ng, Chonga, and Du 2010). Rightly or
wrongly, superstitions can change economic activity (Ng, Chonga, and Du 2010) and their robust
influence is invoked to bring about good luck and to fend off bad luck. A myriad of marketing
research has confirmed that superstitious beliefs can influence consumer expectations and
consequently consumer behavior (Block and Kramer 2009; Kramer and Block 2008). Equity
trading is one of the major forms of consumer behavior and can be strongly influenced by
7
Third, in addition to heuristics or mood, the daily advice from the CFC helps make its
observer confident or overconfident about their trading decisions. The daily advice of the CFC
can serve as a supplement to public market information, e.g. opening price, closing price,
turnover rate, such that the observers are inclined to believe they are more certain about their
daily fate before they make their trading decision. Consequently overconfidence and implied
overoptimism is promoted. The degree of social conformity to the CFC varies across markets
and in some cases its effect can be significant enough to push the non-observers to comply,
especially when the market pattern coincides with what CFC has specifies. This is most likely to
be the case for equity markets which are emerging and whose participants are predominantly
individual investors and those participants are mostly novices, less dependent on modern finance
theory, professional advice, or investment information. Roughly speaking, in the period before
2004 the East Asian markets are in general in their introductory and inactive stage; after 2004,
those markets are more influenced by international hot cash flows because of series measures of
financial liberalization. The equity markets in East Asia during the 1995-2004 periods are the
even more interesting to investigate the effect of the CFC in the process. When the momentum of
market herd behavior reaches a certain level, the non-followers cannot afford to neglect the
plausibly significant “band wagon effect.” The consensus on market status expectation is thus
implicitly formed. The observers may exert their willpower to control the uncontrollable market
outcome. The actual market status can be accordingly affected. People in East Asia possess a
8
high degree of collectivism (Oyserman, Coon, and Kemmelmeier 2002), which may imply that
the if the influence of the CFC is significant enough then this herd behavior may play a
potentially important role in determining group-behavior among investors and the status of
equity market outcomes in these countries. As the CFC is mostly observed in East Asia, it is
interesting to study the respective effect of the CFC across the equity markets in that region. It is
expected that the degree of influence may vary across the market due to different intensity of
observance. After all, the tradition of observing the CFC can be diluted in some ways due to
local non-observers, colonist culture, and political reform. For example, Philippine and Malaysia
are dominated by their local cultures. Hong Kong and Singapore were once British colonies but
are different in their market structure in terms of composition of market participants and market
regulation. Japan has tried to sever the ties with Chinese culture since the Meiji era (1868-1912).
Japan has officially adopted the Gregorian calendar and abandoned the CFC since then. China
campaigned to abolish the old Chinese culture during the Cultural Revolution (1966-1975) and
the CFC has not been circulated until recent years. The rich information content of the CFC’s
daily advices should be studied so as to select the principal factors at work. Also, we can explore
the respective recognition patterns of the local investor with respect to the CFC’s daily advices in
It can be thus expected that the CFC can create a significant lunar calendar effect, which
is distinct from solar calendar anomalies as pointed out by Yuan, Zheng, and Zhu (2006) and
Dichev and Janes (2002). However, the previous literature has not discussed the specific contents
of the lunar calendar effect on market anomalies. It is extremely interesting to check the
statistical relationship between market status and CFC advice. That is, can CFC advice affect its
9
observers in aggregate to have auspicious or inauspicious expectations on a certain date for stock
trading? What are the implications from those relevant lunar calendar conditions?
Before the quantitative analysis, I choose to avoid arbitrary assumption on the CFC
advices. There are possible complex relationships among the CFC advices such as correlation
and endogeneity. These properties exclude the traditional regression approaches as the
appropriate quantitative methods to employ. I select two innovative techniques in data mining for
this study: CATREG and CART (Classification and Regression Trees). CATREG first quantifies
categorical variables using optimal scaling and then employs alternating least squares to attain an
optimal linear regression equation for the transformed variables. The variables involved can be
given mixed optimal scaling levels and no distributional assumptions about the variables are
made. Through optimal scaling and alternating least squares, CATREG helps transform the
regression of categorical variables into an ordinary linear regression. Optimal scaling gives
flexible transformation of the nonlinear relations. Alternating least squares help the
correlation between the transformed predictor(s) and the transformed dependent variable(s) is as
large as possible (William D. Perreault and Young 1980). Thanks to CATREG, we can run
regression with mixed types of data and this study (nominal, ordinal, or numeric). We can thus
explanatory variables and dependent variables. This will help us to find out the best-performing
regression model for lunar calendar effect. On the other hand, CART is one of the major
techniques in classification tree analysis which helps searching for and isolating significant
patterns and relationships which may remain hidden using other analytical tools. CART can
10
quickly reveal important data relationships that could remain hidden using other analytical tools.
We can expect CART will help in sorting of the principal set of explanatory variables among the
My empirical analysis of the East Asian equity markets during 1995-2004 confirms there
are the lunar calendar effects of the CFC. CATREG analyses confirm that CFC advices have
certain levels of explanatory power for market performance, especially in three markets: Taiwan,
South Korea, and Singapore. The explanatory performance is significant for predicting market
rate of return especially when CFC data, market information, and market status serve together as
classification tree analyses help select the significant CFC items. The outcomes indicate that
South Korea and Singapore follow the traditional wisdom and share the same CFC item set:
categories of Construction, Worship, and Funeral. Taiwan has its own calibrated and diverse set.
This contrast of sets of selected CFC items shows the different level of observance in respective
local markets and disparity in CFC recognition in terms of aggregate equity trading behavior.
The remaining sections of the paper are organized as follows. Section II introduces
CATREG method, and Section III overviews the methods for classification tree analysis. Section
11
Among regression approaches for nonlinearly related data, Regression with
Transformations approach is known for its linearizing the relation between the response and the
predictors, allowing for flexible transformation of nonlinear relations. CATREG, one of the
the response and the predictor variables. The variables in CATREG can be nominal, ordinal, or
numeric. Nominal and ordinal variables have some shortfalls that keep them often difficult to
converting nominal and ordinal variables to interval (numeric) variables. To some degree,
optimal scaling can fulfill this purpose. That is, optimal scaling derives interval measures from
nominal and ordinal measures. Optimal scaling is composed two processes: quantification and
transformation. The former is designed to find optimal numeric values to transform categorical
data to numeric data. The latter is on scaling which is nonlinear transformation that treats
numeric variables as categorical variables, with the number of categories equal to the number of
distinct values of the variable. Thus, optimal scaling is applicable to both categorical variables
and to numerical variables and this transformation linearlize the relation between the response
and predictor variables. For estimation, the transformed categorical variables are estimated
simultaneously with the estimation of the regression coefficients, using an alternating least
squares procedure that maximizes the coefficient of determination for linear regression on
transformed variables (Kooij 2007; van der Kooij, Meulman, and Heiser 2006). CATREG has
the advantages of both the Regression with Transformations approach and the optimal scaling
methodology, and serves the best candidate in this study because of the mixed data types of the
involved dataset. That is, nominal data include the status variables of CFC advices, ordinal data
12
include the variable of market status, and numeric data include market rate of return and major
market information.
CATREG model is a classical linear regression model of the numerical and transformed
J
r y j j x j e
i 1 (2.1)
J 2
xj
where J denotes the number of variables, y is the observed or discretized dependent variable,
j
denotes the observed or discretized predictor variables, is the regression coefficients, r is
j
the transformations of the dependent variables, denotes the transformations of the predictor
The form of the transformations depends on the optimal scaling level of each variable.
Scaling level refers to the level at which a particular variable is analyzed. Optimal scaling level
depends on the measurement level of the variable, which describes the scale properties of the
13
observed variable. Variable with nominal measurement level only have the grouping property,
that is, the category values only serve to code the observations into classes. Ordinal variables
have the properties of grouping and ordering. Interval (numeric) variables have all the three
properties: grouping, ordering and equal relative spacing. The scaling level is related to the
number of degrees of freedom, the number of categories minus one, of the transformation and
then to the fit of the model. Nominal and ordinal scaling level result in transformations that are
step functions, which are suitable for variables with limited number of categories. For variables
In terms of estimation, CATREG uses alternating least squares to estimate the regression
model and the quantifications in a simultaneous and iterative manner such that to minimize the
loss function (2.2). Because the transformed variables are centered, loss function (2.2)
maximizes the (squared) multiple correlation. Alternating least squares involves a process of
alternating back and forth between two different least squares phases: (1) a model estimation
phase and (2) an optimal scaling phase. That is, CATREG alternates between estimation of the
transformation of the response variable and estimation of the transformations and regression
weight. The iteration refers to the transformation of the response is estimated from the linear
combination of the transformed predictors from the previous iteration. The whole estimation
process uses the backfitting procedure (Buja, Hasti, and Tibshirani 1989) in which the
transformations are estimated from the partial residual when the response is predicted from all
predictor, except the predictor for which the transformation is being estimated. Specifically, the
CATREG algorithm consists of two steps. In the first step, keeping the quantifications of the
predictor variables and the regression coefficients fixed, the quantification of the response
variable is estimated. In the second step, holding fixed the quantification of the response variable,
14
the quantifications of the predictor variables and the regression coefficients are estimated for one
variable at a time.
because ordinary least squares regression does not perform well with respect to prediction
accuracy, due to highly instable parameter estimates. Regularization methods include Ridge
regression, Lasso (Least Absolute Shrinking and Selection Operator) (Tibshirani 1996), and
Elastic net (Zou and Hastie 2005). Ridge regression reduces coefficient estimates variability by
shrinking the coefficients, resulting in more prediction accuracy at the cost of only a small
increase of bias. Lasso improves prediction accuracy and model interpretability by combining
the nice features of Ridge regression and subset selection. Elastic net further improves Lasso by
encouraging grouping of highly correlated variables while Lasso would select only one variable
in the group. Zou and Hastie (2005) show that whenever Ridge regression improves on ordinary
least squares regression, the Elastic net will improves on Lasso. Thus, Elastic net is selected as
the estimation method in the CATREG algorithm for regularized nonlinear regression in this
study.
observations. The optimality of the quantifications can be obtained from the observed data to
predict future response and the usual criterion is the expected prediction error. For a linear
regression, the apparent prediction error is the average loss of the observed data, which is
minimized over the regression weights. The apparent prediction error is not an appropriate
estimate for expected prediction error because the expected prediction error is estimated from the
15
same data that were used for fitting the model and consequently leads to an optimistic estimate.
To obtain a better estimate, resampling methods such as cross validation or a bootstrap procedure
could be used. The goal of CATREG is to minimize the apparent prediction error for the dataset
at hand and resampling methods like cross validation or bootstrap are used for this purpose.
These resampling methods can serve as out of sample tests to avoid the possible over-fitting due
to optimal scaling. However, those two resampling methods are handicapped with issues of bias
and variability. The .632 bootstrap (Efron 1983), a combination of both bootstrapping and cross
Classification tree analysis is one of the major data mining techniques. It is designed to
predict membership of cases or objects in the classes of a categorical dependent variable from
their measurement on one or more predictor variables, so as to reveal the patterns and
relationship among variables. This nonparametric and efficient technique has become an
attractive analysis option for its more flexibility in data requirement and less stringent theoretical
and distributional assumptions than the traditional approaches such as linear discriminant
analysis, cluster analysis, logistic regression, nonparametric additive logistic regression, partial
least squares classification, or neural networks. Its hierarchical nature can help simplify
interpretation of the effects of the predictor variables one at a time even for a complex tree, while
methods make parametric assumptions which may not be valid. It is designed to analyze large
datasets with high dimensionality, mixed data type, missing data, different relationships between
16
variables in different parts of measurement space, and outliers. Its flexibility in processing
(Hastie, Tibshirani, and Friedman 2009; Izenman 2008; Meulman and Heiser 2007).
The major classification tree analysis techniques include: CART, Chi-Squared Automatic
Interaction Detection (CHAID), and Quick, Unbiased, Efficient Statistical Tree (QUEST).
Feldman and Gross (2005) document that the other aforementioned traditional methods are not
objective enough and recommend CART (Breiman et al. 1998) even though this method is not
perfect, e.g. recursive nature of its algorithm makes it time-consuming. CART is noted for its
recursive consideration of one feature at a time, instead of working on multiple features at a time
as most other parametric and nonparametric methods do. CART is selected in this study because
this technique splits the data into segments that are as homogeneous as possible with respect to
the dependent variable. CART can thus help find the most important advices from the CFC for
predicting market status or market index return, while keeping the model as parsimonious as
possible.
A classification tree contains nodes and branches. The nodes include interior nodes (the
categories formed during classification) and terminal nodes (the last category formed during
classification). The dataset is classified into major categories based on the data diversity. The
sample is divided to maximize the differences (variances) between its subgroups on the
dependent variable. Then, the data in each category is further divided into branches. The splitting
is repeated within formed subgroups recursively until the preset limit is reached. The best
candidate tree structure is identified by recursively expanding from a root node, and specific
17
branches are gradually pruned. Consequently, the data diversity is minimized within categories
and data with the same attributes will be grouped in the same node. Although the splits are
selected by maximizing the local reduction in diversity, the procedure also minimizes the overall
tree diversity. The relationship among the variables is then mapped as a tree. The recursive
computational process can be categorized into four steps: (1) specifying the criteria for predictive
accuracy; (2) selecting splits; (3) determining when to stop splitting; and (4) selecting the “right-
sized” tree. The CART algorithm is a recursive procedure; starting at the root node, and then at
every internal node, it selects a single feature, and a threshold value to split the group of
individuals at the node into two groups to be placed at two new daughter nodes. CART grows the
largest tree possible, called a maximal tree, that is the tree whose terminal nodes cannot be split
any further. A node may not be split any further either because it contains only cases that belong
to a single class, or because no reduction in total diversity can be obtained by further splitting.
A splitting rule is derived from a diversity function which measures the diversity of the
node that is to be split. Suppose that the node is split along a certain attribute into K classes. Let
C i | k
the cost, , of misclassifying a case that belongs to class k into class i, when in fact it
C i | k 0 C i | i 0 p k | t
belongs to class k, satisfying and . Let be the proportion of class
0 p k | t 1 k 1,..., K
j cases present at node t of the tree, obeying , . For each node t,
p j | t 1 . CART provides three binary recursive splitting criteria: Gini, Entropy, and
j 1
Twoing. It still remains an open question of which criterion is most appropriate for a given
dataset. In the end, all these three criteria give exceptionally similar final trees. It is
recommended to use Gini criterion when the number of feature categories is kept to a minimum.
18
I select the splitting criterion Gini, relatively robust to the effects of outliers, because this
requirement is met in this study. The Gini index of diversity under uniform cost is
K k 1 K
1
d G t p k | t p i | t 1 p 2 k | t , and
k 1 i 1 2 k 1
K k 1
d G t p k | t p i | t C k | i C i | k under non-uniform costs.
k 1 i 1
In terms of selecting and pruning a tree, it is devised to select a tree that minimizes the
diversity and the best split for that feature for each node. The diversity is defined as
D T d s, t , where tree T has been generated with terminal nodes T t . A maximal tree is
tT t
initially produced by splitting nodes until each node contains only cases that belong to a single
class or contains nodes whose diversity cannot be reduced by further splitting. The resulting tree
is the tree which minimizes the diversity D(T) but it is not necessarily the best tree from the point
K K
R T C i | k Q i | k k , where Q i | k denotes the proportion of class k cases
k 1 i 1, i k
misclassified into class i, and k is the prior probability of a case being in class k. Due to
possibly underestimated misclassification rates during the splitting process, two alternatives are
developed: the cross-validation method and the test-sample method. When the dataset is
sufficiently large, test-sample method is preferred and the performance is satisfactory enough.
Standard errors of the overall misclassification cost are calculated. The search for the best pruned
tree is terminated when a subtree is found that is within one standard error of the minimum
estimated misclassification cost subtree. Thus, we can use CART technique to help select and
19
prune the minimum set of significant CFC advices in this study. Accordingly, the tree structure
outcome can help us get a concise overview of all the involved variables of mixed data types.
The purpose of this study is to examine whether the daily advices in the CFC has a
significant statistical relationship with equity market performance, filter out the significant pieces
of advice, and derive their implications. The CFC covers seven major aspects of daily life and
lifetime occasions: Construction, Farming, Worship, Funeral, Commerce, Life, and Marriage. Its
seventy-nine items and their definitions, respective code, and original Chinese are summarized in
Table 1. For East Asian countries, the CFC is the most popularly observed lunar calendar system
and it serves as the primary public source for a calendar and daily activity advice source for tens
of centuries. The degree of local observance may vary due to the local cultural situations.
Although the CFC was originally used to develop recommended actions for farming purposes,
the range of daily advice has been extended over time to include almost every aspect of daily life.
The study of the influence of CFC presented in this paper is based on the following ten
East Asian equity market indices: Taiwan (Taipei Weighted Price Index, code: TW), Hong Kong
(Hang Seng Index, code: HK), Shanghai (Shanghia A-shares, code: SHA), Shenzhen (Shenzhen
A-shares, code: SZ), Singapore (Singapore Straits Times Industrial Index, code: SG), Philippine
(Manila Composite Index, code: PH), South Korea (Seoul Composite Index, code: SK), Japan
(Nikkei Average, code: JP), Indonesia (Jakarta Stock Exchange Composite Index, code: INDO),
20
and Malaysia (Kuala Lumpur Composite Index, code: MA)1. The sample period for the daily
data ranges from 1995 to 2004. During the data period, most of the East Asian equity markets
are in their preliminary stage and dominated by novice investors. The selected equity markets
exhibit different degrees of market openness and market efficiency, and Chinese culture has
varying degrees of influence in these countries. The time series plots of the aggregate index of
the respective markets are summarized in Figure 1. Among the ten panels, three patterns have
emerged for their respective aggregate market indexes: increasing (HK, SHA, SZ, INDO),
decreasing (JP, ML, PH), and balanced (SG, SK, TW). The market outcomes for the Shanghai
and Shenzhen markets are limited to the A-shares, which are only available to local citizens, not
foreign investors. This restriction helps evaluate the impact of local market psychology
The set of seventy-nine major CFC activity items that provide daily advice are listed in
Table 1. The seventy-nine activity items are classified into seven categories (A through G):
Construction, Marriage, Worship, Funeral, Commerce, Life, and Farming. For every day, the
CFC states if the date is viewed as “auspicious” (宜) or “inauspicious” (忌) for any of the
activity item in Table 1. I assign the nominal weight of “+1” to that day for activities for which
1
The detailed information for these ten capitalization-weighted indexes are available in the following respective
websites: Taiwan Stock Exchange Corporation, http://www.twse.com.tw/en/; Hang Seng Indexes Company,
http://www.hsi.com.hk/HSI-Net/; Shanghai Stock Exchange, http://www.sse.com.cn/sseportal/en/home/home.shtml;
Shenzhen Stock Exchange, http://www.szse.cn/main/en/; Singapore Exchange,
http://www.sgx.com/wps/portal/marketplace/mp-en/home; Philippine Stock Exchange, http://www.pse.com.ph/;
Korea Exchange, http://eng.krx.co.kr/; Tokyo Stock Exchange, http://www.tse.or.jp/english/; Indonesia Stock
Exchange, http://www.idx.co.id/; Bursa Malaysia, http://www.klse.com.my/website/bm/.
21
the day is labeled “auspicious,” “-1” for activities for which the day is labeled “inauspicious,”
and the day is assigned “0” for an item if the day is neutral or unmentioned for that item.
Figures 2 and 3 summarize the frequencies of the CFC items and CFC categories,
respectively. CFC advices show neutral signs most of the time. In general, label “inauspicious” is
more frequent than label “auspicious,” except in category D (Funeral, twelve items: digging
grave, collecting skeleton, renovating tomb, erecting tombstone, laying in coffin, moving coffin,
burial, digging grave during life, preparing coffin, day and hour of birth, sweeping clean,
mourning dress). For funeral activity, the observers are encouraged to take specific action at the
lucky date to bring peace to the deceased and blessings to the children. In category C (Worship,
eleven items: worship, praying for good, giving food, installing incense tray, praying for kids,
consecration, sculpture and painting, gratitude, exorcism, visiting grave, erecting altar), the
frequencies of “inauspicious” and “auspicious” are quite similar. Worship activity can be
positioned as a daily necessary practice because the highest frequency of “auspicious” is the C1
item: worship. In general, the CFC provides more precautious advices than encouraging advices.
However, in the both categories of Funeral and Worship, the CFC advices are inclined to show
positive signs when the date is right. That is, the observers are advised to take specific activities
of both categories in the specific data when the date is lucky enough. This contrast underlines the
significance of both categories of Funeral and Worship. In addition to the categorical data
provided in CFC, two types of numerical market data were collected from the DataStream
database2: market rate of return and market information. The market rate of return is a numeric
data which is the observed daily rate of return for consecutive trading days based on aggregate
2
http://product.datastream.com/extranet
22
market index. The daily market information variables are numerical and include the highest
price (HIGH), the low price (LOW), opening price (OPEN), closing price (CLOSE), turnover
volume (TURNVO)3. The market status variable (WINORLOSE) is ordinal and is assigned the
value “1” if the daily rate of return is positive or “0” if daily rate of return is zero or negative.
Figure 4 summarizes the market status of each market. Distinct from other markets, SZ and SHA
This study investigates if the market participants follow the CFC advices to predict the
equity market performance in terms of market status and market rate of return. Market status and
market rate of return are selected as the dependent variables for they are most investors want to
know about the aggregate market conditions in the trading days. Based on aforementioned
variables, I attempt to examine the statistical relationship between dependent variables (the
ordinal variable, market status; the numeric variable, market rate of return), and the explanatory
variables (the nominal variables, CFC items; the numeric variables, market information
variables). Considering all possible combinations, I set up the following ten regressions to
examine if CFC advice and/or market information can exercise significant explanatory power for
2. Dependent: market rate of return; Predictors: CFC items, market information, market
status
3
Some of the ten equity markets are in their preliminary stage during the data period. Not all the markets carry the
same market information set. I choose the representative five items which are available for all the ten markets.
23
4. Dependent: market status; Predictors: CFC items, market information, market rate of
return
Those ten regressions consider all possible combinations to investigate if CFC items can
have significant explanatory performance with regard to market status and market rate of return.
Regressions 1, 2, 5, and 6 have the rate of return of market index as the dependant variables
while the other four regressions have market status as the dependant variable. The candidates of
predictor variables include: CFC items (nominal data), market information (numeric data),
market rate of return (numeric data), and market status (ordinal data). CATREG is employed for
these regressions of mixed types of data. Traditional regression methods are not appropriate for
this purpose because of mixed types of data, e.g. ordinary least squares regression, logit
regression, linear and nonlinear regression. Numeric data (market information and market rate of
return) are transformed by grouping which I follow the default and assume normal distribution of
seven categories. Market status variable is transformed by grouping method with one equal
interval because there are only two categories. Step functions are used for nominal and ordinal
scaling because there are limited number of categories in the CFC items and market status.
Elastic net is used for parameter estimation for this method generally outperforms Ridge
24
regression and Lasso. The .632 bootstrap is employed for optimal quantification, while avoiding
possible over-fitting and the number of sample for bootstrapping is set as 2000 for all markets.
Since there are different numbers of predictors in the aforementioned regressions, adjusted R
squares is used as the criterion for model performance comparison. The outcomes for each
market by each regression are summarized in Figure 5. Listed below are the observations from
Figure 5:
1. In general, either CFC items or market information functioning alone as the predictors do not
give impressive performance (Regressions 5, 6, 7, 8, 10) but the combinations may make
substantial contribution. The high adjusted R squares in Equation 9 can be due to the high
collinearity between the variables of market rate of return and market status.
2. Noteworthy, in Regression 8, CFC items alone can give adjusted R square level between
18~28% in the markets of TW, SK, and SG in terms of predicting market status. CFC items
show certain levels of contribution in explaining market status in specific markets. Meanwhile,
the adjusted R square levels in the other seven markets are close to zero. This contrast
indicates that CFC items alone can have significant explanatory power especially over the
three equity markets: TW, SK, and SG in terms of predicting market status.
3. Market rate of return is more predictable than market status due to higher adjusted R squares
level. Regression 2 outperforms especially in the three markets: TW, SK, and SG (in
descending order), with adjusted R squares level around 70%. However, the high adjusted R
squares may contribute to the significant correlation between the variables of market rate of
return and market status. Regression 3, which include CFC items and market information as
the predictors and market status as the dependent variable, gives the performance level over
50%.
25
4. The results for the three Chinese dominant markets (HK, SZ, and SHA) indicate that CFC
hardly shows explanatory power. The People’s Republic of China has a long traumatic history
of denouncing traditional Chinese culture, e.g. the Cultural Revolution, let alone CFC
observance. The CFC was categorized as one of the Four Olds4 to be destroyed during the
Cultural Revolution. In addition to the opening-up policy since Deng Xiaoping’s era, it takes
a long time to recover the Chinese cultural tradition and the data period falls in its infant stage
of rebirth. The CFC has not gained much circulation in China even today. Meanwhile, the
rapid economic growth and limited investment options have made the stock markets in SZ
and SHA overheated. The zealous local investors hardly value any sort of advice as mass
media has extensively reported the madness in the equity markets. Hong Kong is dominated
by institutional investors and the aggregate individual investors are prone to be market
5. The other four markets do not show significant statistical relationship with CFC: Indonesia,
Malaysia, Philippine, and Japan. The former three markets are more immersed with local non-
Chinese culture and colonist culture. In Japan, the government and the populace have
officially embraced Western culture and abandoned Chinese culture since the Meiji era by
adopting the Gregorian calendar and stopping using the CFC. Thus, it is understandable that
the CFC hardly shows any significant relationship with their respective market index.
Figure 5 suggests that CFC items have more explanatory power in the markets of TW,
SK, and SG in. I accordingly focus the further discussion on these three markets. Table 2
summarizes the CATREG analysis outcomes which contains two parts: coefficient estimate and
4 The Red Guards in the Cultural Revolution campaigned to “Destroy the Four Olds,” intriguing to break the old
thought, culture, custom, and habit of the traditional Chinese society.
26
correlation matrix for original predictors and for transformed predictors. Because the majority of
the coefficient estimates are close to zero, I summarize those coefficient estimates which are
significant different from zero. The coefficient estimates of the independent variables are rarely
significant except for some numeric variables of market information. However, there are
significant correlations among all the explanatory variables in these three respective markets.
The highly complex correlation structure among the variables is part of the esoteric astrological
science. It indicates that it is not appropriate to employ traditional regression technique in this
study which is beyond the scope of this study. It is hard to expect that, in general, the investors
have a good command of the CFC advices. It is advisable to work on the CFC category, rather
than the specific item, to grasp a more comprehensible picture. Thus, due to the highly complex
correlation structure, I need to resort an approach that can serve this purpose. I proceed to filter
out the significant CFC items in the three markets by employing CART, one of the classification
tree methods. 80% of the data series are used for training purpose for applying CART and the
remaining 20% are reserved for testing the model. Table 5 summarizes the risk estimate and its
standard error of the three respective markets. The statistics in the cells serve as a measure of the
tree’s predictive accuracy. For the market rate of return as a numeric dependent variable, the risk
estimate is within-node variance. The lower value of the estimate, the better model performance.
In other words, the CART model performs better in SG and SK markets5 than in TW market.
The difference of performance indicates that there is more diversity exhibited in the selected
5
Classification table to show the misclassification cost is not available for numeric dependent variable.
27
According to Figures 6 through 86, the included independent variables, the predictors in
the nodes of the tree diagram, for the specific markets are specified below:
1. Significant price-volume relations are exhibited in the aforementioned three markets for some
2. SG and SK share a common set of predictors while TW has its own. Specifically, the
building, break ground, launching, door or window, restroom, moving out, moving in, moving
incense tray, post, stove, grindstone, temple, well, pond, wood, embankment, bridge),
Worship, and Funeral. For TW, the CFC categories are Marriage, Funeral, Commerce, and
Life. In other words, SG and SK value more on items of ceremonial occasions for the
deceased and new establishment. TW considers more diverse aspects. Consequently, more
variance can be introduced in the CART analysis of the TW market. This also leads to better
explanatory power and higher adjusted R squares in TW as Figure 5 shows. This contrast
indicates the local investors in TW are more familiar with CFC items and know what to fine-
tune their market expectation based on the complex item set. Overall, the category of Funeral
is the common one in all the three market. This outcome coincides the traditional wisdom that
6
Figures 3 through 5 show the concise tree structure diagrams without the detailed statistics so as to avoid the reader
being overwhelmed, e.g. Chi-square statistics and the number of cases in each node. The full set of output can be
available upon request.
28
funeral activities take the most luck. This major lifetime activity is important to the deceased
3. The intricate principle for the classification of an “auspicious” day is so esoteric that is
apprehended to a small group of CFC experts. Its complexity highlights the highly nonlinear
and complicated relationships among the CFC advices. Its discussion is beyond the scope of
this study. According to the CFC professionals, this principle depends on the power, size, and
number of “lucky stars” assigned to the CFC activity item(s) on that day. In general, it takes
more and dominant lucky stars to be an auspicious day, so is the situation for the Construction
or Funeral categories. Accordingly, both the Construction or Funeral categories play a more
decisive role in differentiating an auspicious date or not. The dominance of these two
categories in the outcomes may suggest that people accordingly place more emphasis on those
activity items under the two categories in addition to market information. The local investors
4. All the selected predictor sets of the three markets do not cover Category G. This reflects that
the local investors in the three markets hardly consider equity trading relevant to farming
activities.
5. This contrast also indicates that the interpretation of CFC items varies across markets. The
CFC can be recognized as either superstition or culture, and the comprehension of CFC is
market-dependent.
Section V: Conclusion
29
There are extensive literature confirming calendar anomalies, one form of market
anomaly, but they focus on solar calendar exclusively. This paper attempts to be the first piece to
study lunar calendar effect. Among the major lunar calendars, the CFC in East Asia is known for
its daily advices covering daily activities and lifetime occasions. Recognized either as culture or
superstition, this calendar is popularly observed partly because it helps observers form their
recognition about the fate of the date. It is interesting to know to what degree the influence the
CFC can have to its observers in aggregate in respective equity markets. Among the seven-nine
items of the CFC advices, what are the significant pieces that people care and observe for their
equity trading activity? What are the implications out of the selected set of variables?
This study investigates the ten equity markets in East Asia during 1995-2004 when most
of the developing markets were largely participated by novice investors then. In addition to CFC
advices, I include public market information for empirical analysis. Traditional regression
techniques are inappropriate for this study because of mixed data types and highly complex
structure among the variables. Thus, I resort to data mining techniques: CATREG and CART.
CATREG applies optimal scaling to transform dependent and predictor variables so as to handle
all types of data, thus resulting in an optimal linear regression is feasible based on the
transformed variables. Alternative least squares regression technique helps the parameter
estimation. We can compare the model performance among the markets and determine in which
market CFC advices have higher explanatory power. CART is one of the major classification
tree analysis techniques. CART helps filter out the significant variables through iterative splitting
process of the variables into homogeneous groups. This technique helps avoid working on the
regression structure and present the significant factors in an intuitive tree structure.
30
The empirical analyses indicate that the CFC advices have the higher explanatory
performance in the three markets: TW, SK, and SG (in descending order of adjusted R squares),
for their respective adjusted R squares are significant higher than the other seven markets. This
indicates that CFC advices together with market information and market rate of return have
significant explanatory performance in predicting market status, i.e. uptick or downtick of daily
index return, in these three markets. CART analysis outcomes indicate the significant price-
volume relationship in the three markets. Also, CART helps select different sets of CFC advices
for the respective market. SK and SG share the same CFC categories: Construction, Worship,
and Funeral. For TW, the CFC categories are Marriage, Funeral, Commerce, and Life. The
market participants in SK and SG follow the traditional way by observing the fundamental set of
the CFC categories for determining the daily fate. The investors in TW are more familiar in
articulating the CFC advices since the selected categories are more diverse. Overall, the category
of Funeral is the common one in all the three market. These outcomes coincide the traditional
wisdom that funeral activities take the most luck and this major lifetime activity matters the
family fate as well. Funeral category can serve as a significant indicator of daily fate
Culture or superstition is an issue at work in our daily life but it is not much studied in
behavioral finance. Either recognized as culture or superstition, the Chinese Farmer’s Calendar is
confirmed to have influence in some of the East Asian equity markets. The interpretation pattern
is market-dependent. I expect this study can help give new insights to decision bias in behavioral
31
32
Table 1:Details on CFC Items
Category A: Construction
Category B: Marriage
Code Item Chinese Definition
B1 hat and gown 冠笄 dress up for maturity ceremony
B2 name 問名 asking names and ages of each side
B3 engagement 訂盟 undergoing first-stage engagement
B4 completing proposal 納采 undergoing last-stage engagement
B5 suit 裁衣 tailoring dress suit for bride
B6 mosquito net 合帳 installing or making mosquito net for bed
B7 bed 安床 buying or moving bed for newly wedded couple
B8 wedding 嫁娶 the bridegroom marrying bride
B9 taking wife’s surname 納婿 the bridegroom marrying into the bride’s family
Category C: Worship
Code Item Chinese Definition
C1 worship 祭祀 worshiping ancestors or gods
C2 praying for good 祈福 praying for good or redeeming a pledge
C3 giving food 齋醮 giving food to monastery
C4 installing incense tray 安香 installing incense tray for ancestors or gods
C5 praying for kids 求嗣 praying for the birth of a son
C6 consecration 開光 consecrating newly completed idol
C7 sculpture and painting 塑繪 sculpturing and painting idol figure
C8 gratitude 謝土 gratitude toward completion of construction or
33
funeral
C9 exorcism 解除 exorcising evil spirits
C10 visiting grave 祭墓 visiting grave
C11 erecting altar 設醮 setting up altar for prayer rites
Category D: Funeral
Code Item Chinese Definition
D1 digging grave 破土 digging grave and building tomb
D2 collecting skeleton 啟攢 collecting skeleton and storing in jar
D3 renovating tomb 修墳 renovating grave
D4 erecting tombstone 立碑 erecting tombstone or monument
D5 laying in coffin 入殮 laying body in a coffin
D6 moving coffin 移柩 moving coffin to main hall
D7 burial 安葬 burying in a grave
digging grave during tomb erected by person or for oneself, while
D8 開生墳
life living
coffin prepared by person or for oneself, while
D9 preparing coffin 合壽木
living
D10 day and hour of birth 進壽符 placing tally of day and hour of birth in a tomb
D11 sweeping clean 掃舍宇 sweeping clean of the whole residence
D12 mourning dress 成除服 putting on/off mourning dress
Category E: Commerce
Code Item Chinese Definition
E1 opening 開市 opening for business or work
buying asset or inventory, asking payment of
E2 money 納財
debt
E3 contract 立券 batch transaction of goods, signing a contract
transaction involving movable or immovable
E4 deal 交易
assets
E5 dyeing 作染 dyeing cotton or silk goods
E6 brewing 醞釀 brewing wine or vinegar
E7 vessel 造船 making a ship
E8 vehicle 造車器 making a land conveyance
E9 shop signboard 掛匾 placing horizontal tablet over door
E10 delivery 開倉出貨 production and delivery of goods
Category F: Life
Code Item Chinese Definition
F1 travel 出行 travel, going outdoors
F2 kotow 入學 bowing in salute to be a pupil to learn art
F3 bath 沐浴 fasting and bathing before a religious observance
F4 haircut 剃頭 cutting off hair for a baby or to be a monk
F5 meeting 會親友 meeting friends for business or party
F6 take-office 上官赴任 taking office or inaugurating
F7 doctor 求醫療病 seeing a doctor or having surgery
34
F8 adoption 進入口 adopting children
Category G: Farming
Code Item Chinese Definition
G1 planting 栽種 sowing or planting
G2 extermination 捕捉 Exterminating insects
G3 honey 割蜜 harvesting honey
G4 fish 取魚 casting a net or fishing
G5 net 結網 making or mending a net
G6 hunting 畋獵 going on a hunting expedition
G7 domestication 牧養納畜 buying and domesticating fouls or animals
G8 enclosure 造畜欄 building enclosures for domestic animals
G9 training 教牛馬 training horse or cow for transportation
35
Table 2: CATREG Analysis Outcomes of the Markets of TW, SK, and SG
Market: TW
ANOVA
Coefficients
Standardized Coefficients
Correlations Tolerance
Before
Zero-Order Partial Part After Transformation Transformation
Category A
Max 0.034 0.05 0.026 0.616 0.615
Category B
0.032 0.02 0.011 0.728 0.728
Max
-0.006 -0.023 -0.012 0.032 0.032
Min
36
0.01055556 0.0056667 0.0031111 0.3615556 0.361
Average
Category C
0.046 0.045 0.024 0.936 0.764
Max
-0.008 -0.025 -0.013 0.01 0.01
Min
0.01190909 0.0101818 0.0053636 0.399 0.3532727
Average
Category D
Max 0.036 0.022 0.012 0.596 0.597
Category E
Max 0.014 0.05 0.026 0.576 0.577
Category F
Max 0.022 0.032 0.017 0.589 0.589
Category G
Max 0.016 0.034 0.018 0.454 0.454
Market: SK
ANOVA
37
Sum of Squares df Mean Square F Sig.
Coefficients
Standardized Coefficients
Correlations Tolerance
Before
Zero-Order Partial Part After Transformation Transformation
Category A
Max 0.051 0.043 0.026 0.766 0.492
Category B
0.034 0.017 0.01 0.669 0.622
Max
0.01 -0.008 -0.005 0.024 0.011
Min
0.01877778 0.0051111 0.003 0.357 0.2165556
Average
Category C
0.051 0.035 0.021 0.825 0.68
Max
0.013 -0.021 -0.012 0.164 0.003
Min
0.02645455 0.0056364 0.0033636 0.4134545 0.2117273
Average
38
Category D
Max 0.032 0.035 0.021 0.763 0.62
Category E
Max 0.044 0.049 0.029 0.824 0.47
Category F
Max 0.051 0.042 0.025 0.851 0.39
Category G
Max 0.021 0.043 0.026 0.745 0.283
Market: SG
ANOVA
39
Coefficients
Standardized Coefficients
Correlations Tolerance
Category A
Max 0.014 0.047 0.03 0.491 0.491
Category B
-0.002 0.038 0.024 0.62 0.62
Max
-0.014 -0.034 -0.021 0.011 0.011
Min
-0.00822222 0.001 0.0006667 0.2162222 0.2162222
Average
Category C
0.005 0.015 0.009 0.679 0.679
Max
-0.032 -0.025 -0.016 0.003 0.003
Min
-0.01418182 -0.0046364 -0.0029091 0.2115455 0.2115455
Average
Category D
Max 0.015 0.03 0.019 0.619 0.619
Category E
Max -0.002 0.024 0.015 0.469 0.469
40
Min -0.021 -0.036 -0.023 0.013 0.013
Category F
Max -0.002 0.029 0.018 0.39 0.39
Category G
Max 0.009 0.039 0.025 0.283 0.283
Note:
1. In the Coefficient sections, the coefficient estimates only show those are different from zero.
2. In the Correlation and Tolerance section, for each predictor:
(1) Sub-column Zero-Order refers to the zero-order correlation which is the standard Pearson correlation between each
quantified variable and the response.
(2) Sub-column Partial refers to the partial correlation which is the correlation after removing the effect of the other
predictors from both the quantified variable and the response.
(3) Sub-column Part refers to the part correlation is the correlation after removing the effect of the other predictors from
the quantified variable.
(4) Column Tolerance refers to the tolerance for optimally scaled predictor variable which represents the degree of
independence. Small tolerance means multi-collinearity and possibly unstable regression weights.
(5) The detailed information of CFC advices is summarized and presented in CFC categories by three statistics: maximum
(Max), minimum (Min), and mean (Average).
Market SG SK TW
Sample Estimate Std. Error Estimate Std. Error Estimate Std. Error
Training .000 .000 .000 .000 1.111 .056
Test .000 .000 .000 .000 1.274 .133
41
0.00
200.00
400.00
600.00
800.00
1,000.00
1,200.00
0.00
0.00
10,000.00
15,000.00
20,000.00
25,000.00
10,000.00
12,000.00
14,000.00
16,000.00
18,000.00
20,000.00
5,000.00
2,000.00
4,000.00
6,000.00
8,000.00
12/30/94
12/30/94 30/12/94
12/30/95 12/30/95 09/10/95
12/30/96 16/07/96
12/30/96 23/04/97
12/30/97 12/30/97 29/01/98
JP
HK
INDO
12/30/99 16/08/99
12/30/99
23/05/00
12/30/00 12/30/00 28/02/2001
12/30/01 12/30/01 6/12/2001
12/30/02 12/30/02 13/09/2002
23/06/2003
12/30/03 12/30/03 30/03/2004
12/30/04 12/30/04
Figure 1: Time Series Plot of the Aggregate Market Index
1,000.00
1,200.00
0.00
0.00
200.00
400.00
600.00
800.00
1,000.00
1,200.00
200.00
400.00
600.00
800.00
1,000.000
1,500.000
2,000.000
2,500.000
0.000
500.000
12/30/94 01/05/95 12/30/94
12/30/95 01/05/96 12/30/95
12/30/96 01/05/97 12/30/96
12/30/97 01/05/98 12/30/97
SK
12/30/98
SG
01/05/99 12/30/98
SHA
42
12/30/04
12/30/04
0.00
100.00
150.00
200.00
250.00
300.00
350.00
400.00
50.00
0.00
500.00
1,000.00
1,500.00
2,000.00
2,500.00
3,000.00
3,500.00
4,000.00
12/30/94
12/30/94
12/30/95
12/30/95
12/30/96
12/30/96
12/30/97
12/30/97
12/30/98
PH
12/30/98
ML
12/30/99 12/30/99
12/30/00 12/30/00
12/30/01 12/30/01
12/30/02 12/30/02
12/30/03 12/30/03
12/30/04 12/30/04
0
10000
12000
2000
4000
6000
8000
100.00
200.00
300.00
400.00
500.00
600.00
700.00
0.00
01/05/95 01/05/95
01/05/96 01/05/96
01/05/97 01/05/97
01/05/98 01/05/98
01/05/99
SZ
01/05/99
TW
01/05/00 01/05/00
01/05/01 01/05/01
01/05/02 01/05/02
01/05/03
01/05/03
01/05/04
01/05/04
43
1000
1500
2000
2500
500
0
A1
A2
Frequency
A3
A4
A5
A6
A7
A8
A9
A10
A11
A12
A13
A14
A15
A16
A17
A18
B1
B2
B3
B4
Figure 2: Frequency of CFC Item
B5
B6
B7
B8
B9
C1
C2
C3
C4
C5
C6
C7
C8
C9
C10
C11
D1
D2
D3
D4
CFC Item
D5
D6
D7
D8
D9
D10
D11
D12
E1
E2
E3
E4
E5
E6
E7
E8
E9
E10
F1
F2
F3
F4
F5
F6
F7
F8
F9
G1
G2
G3
G4
G5
NEUTRAL
G6
G7
AUSPICIOUS
G8
G9
INAUSPICIUOS
44
G10
Figure 3: Frequency of CFC Category
90.00%
80.00%
70.00%
60.00%
NEUTRAL
AUSPICIOUS
INAUSPICIUOS
50.00%
Percentage
40.00%
30.00%
20.00%
10.00%
0.00%
A B C D E F G
CFA Category
45
Figure 4: Frequency of Market Status
58.00%
56.00%
0
1
54.00%
52.00%
50.00%
Percentage
48.00%
46.00%
44.00%
42.00%
40.00%
HK INDO JP ML PH SG SHA SK SZ TW
Market
Note: “1” indicates that the daily rate of return is positive, and “0” indicates that the daily rate of return is zero and negative.
46
Figure 5: Summary of Adjusted R Squares of Ten Regressions among the Ten Markets
0.8
0.7
0.6
0.5
Adjusted R squares
0.4
Regression 1
Regression 2
Regression 3
Regression 4
0.3
Regression 5
Regression 6
Regression 7
Regression 8
0.2
Regression 9
Regression 10
0.1
0
TW SK SG SZ SHA PH MA JP INDO HK
47
Figure 6: CART Analysis of TW Market
Note: The rectangle represents the node of a selected variable. The number of bars attached below the rectangle represents the
number of classified categories under the specific variable in the rectangle. The circle represented the terminal node. The number
of layer of the tree is defaulted as five.
48
Figure 7: CART Analysis of SK Market
Note: The rectangle represents the node of a selected variable. The number of bars attached below the rectangle represents the
number of classified categories under the specific variable in the rectangle. The circle represented the terminal node. The number
of layer of the tree is defaulted as five.
49
Figure 8: CART Analysis of SG Market
Note: The rectangle represents the node of a selected variable. The number of bars attached below the rectangle represents the
number of classified categories under the specific variable in the rectangle. The circle represented the terminal node. The number
of layer of the tree is defaulted as five.
50
References
Block, Lauren, and Thomas Kramer. 2009. The effect of superstitious beliefs on performance
expectations. Journal of the Academy of Marketing Science 37 (2):161-169.
Breiman, L., J. H. Friedman, R.A. Olshen, and C. J. Stone. 1998. Classification and Regression
Trees. New York, NY: Chapman & Hall.
Brown, Philip, Angeline Chua, and Jason Mitchell. 2002. The influence of cultural factors on
price clustering: Evidence from Asia–Pacific stock markets. Pacific-Basin Finance
Journal 10 (3):307-332.
Buja, A., T. J. Hasti, and R. J. Tibshirani. 1989. Linear smoothers and additive models. Annals of
Statistics 17:453-555.
Campbell, John Y., Andrew W. Lo, and A. Craig MacKinlay. 1997. The Econometrics of
Financial Markets. New Jersey: Princeton University Press.
Cao, Melanie, and Jason Wei. 2005. Stock market returns: A note on temperature anomaly.
Journal of Banking and Finance 29 (6):1559-1573.
Chamberlain, Trevor W., C. Sherman Cheung, and Clarence C. Y. Kwan. 1991. The Friday the
thirteenth effect: Myth or reality? Quarterly Journal of Business and Economics 30
(2):111-117.
Cho, In-Koo. 2005. Introduction to learning and bounded rationality. Journal of Economic
Theory 124 (2):127-128.
Dichev, Ilia D., and Troy D. Janes. 2002. Lunar cycle effects in stock returns. Journal of Private
Equity 6 (4):8-29.
Efron, R. E. 1983. Estimating the error rate of a prediction rule: Improvement on cross-validation.
Journal of the American Statistical Association 78:316-313.
Feldman, David, and Shulamith Gross. 2005. Mortgage default: Classification trees analysis.
Journal of Real Estate Finance and Economics 30 (4):369-396.
Gilovich, Thomas, Dale Griffin, and Daniel Kahneman, eds. 2002. Heuristics and Biases: The
Psychology of Intuitive Judgment. New York: Cambridge University Press.
Hastie, Trevor, Robert Tibshirani, and Jerome Friedman. 2009. The Elements of Statistical
Learning- Data Mining, Inference, and Prediction. 2nd ed: Springer.
Hirshleifer, David. 2001. Investor psychology and asset pricing. Journal of Finance 56 (4):1533-
1597.
Izenman, Alan Julian. 2008. Modern Multivariate Statistical Techniques- Regression,
Classification, and Manifold Learning: Springer.
Kahneman, D., and A. Tversky. 1973. On the psychology of prediction. Psychologicaal Review
80:237-251.
Kolb, R. W., and R. J. Rodriguez. 1988. Friday the Thirteen: Part VII- A note. Journal of
Finance 42:1385-1387.
Kooij, Anita J. van der. 2007. Prediction Accuracy and Stability of Regression with Optimal
Scaling Transformations, Leiden University.
Kramer, Thomas, and Lauren Block. 2008. Conscious and nonconscious components of
superstitious beliefs in judgment and decision making. Journal of Consumer Research 34
(6):783-793.
Loughran, Tim, and Paul Schultz. 2004. Weather, stock returns, and the impact of localized
trading behavior. Journal of Financial & Quantitative Analysis 39 (2):343-364.
Meulman, Jacqueline J., and Willem J. Heiser. 2007. PASW Categories 18: SPSS Inc.
Ng, Travis, Terence Chonga, and Xin Du. 2010. The value of superstitions. Journal of Economic
Psychology 31 (3):293-309.
51
Oyserman, D., H. M. Coon, and M. Kemmelmeier. 2002. Rethinking individualism and
collectivism: Evaluation of theoretical assumptions and meta-analysis. Psychological
Bulletin 128 (1):3-72.
Saunders, E. 1993. Stock prices and Wall St. weather. American Economic Review 83:1337-1345.
Schwert, G. William. 2003. Anomalies and Market Efficiency. In Handbook of the Economics of
Finance, edited by G. Constantinides, M. Harris and R. M. Stulz. North-Holland.
Thaler, R. H. 1985. Mental accounting and consumer choice. Marketing Science 4:199-214.
Tibshirani, R. J. 1996. Regression shrinkage and selection via Lasso. Journal of the Royal
Statistical Society B 58:267-288.
van der Kooij, A.J., Jacqueline J. Meulman, and Willem J. Heiser. 2006. Local minima in
categorical multiple regression. Computational Statistics and Data Analysis 50 (2):446-
462.
William D. Perreault, Jr., and Forrest W. Young. 1980. Alternating least squares optimal scaling:
Analysis of nonmetric data in marketing research. Journal of Marketing Research 17
(1):1-13.
Woo, C.-K., I. Horowitz, S. Luk, and A. Lai. 2008. Willingness to pay and nuanced cultural cues:
Evidence from Hong Kong’s license-plate auction market. Journal of Economic
Psychology 29 (1):35-53.
Yuan, Kathy, Lu Zheng, and Qiaoqiao Zhu. 2006. Are investors moonstruck? Lunar phases and
stock returns. Journal of Empirical Finance 13 (1):1-23.
Zou, H., and T. J. Hastie. 2005. Regularization and variable selection via the elastic net. Journal
of the Royal Statistical Society B 67:301-320.
52