Professional Documents
Culture Documents
Source of Seen/Heard Ad
Base: 2,000
Recalled Ad (Brand Wise)
31.2
18.7
5.7
4.1 3.1 2.3
%
Banglalink GP Unilever Lux Aktel Sun silk
The Ad Does not Take Much time to understand N/A 35.4 20.6 43.7
For Billboard ‘the color of the ad was identified most’, for TVC ‘models’ were
recognized most, for RDC & Press ‘clear message of the ad’ was selected mostly.
they like.
The Product:
• Products should conform the quality and appearance depicted in the billboard.
• Billboard should be updated in order to reflect any change in the product offer
• Brief description of the products and it’s features should be stated clearly
Presentations:
• Popular celebrities should be used as models
• Creative idea
• Should contain decent picture and information (i.e. price information)
• Use of attractive colour
Technology:
• Electronic billboards are much more attractive
Message Clarity:
• Can easily associate and should be helpful to recall the brand
• Understandable to everyone.
Television:
• Should have beautiful model, good jingles (background music: Natural and realistic)
• Should not have irrelevance between the product and the storyline of the
advertisement
Radio:
• Small and simple advertisement to communicate the message
• Not repetitive
• Good voice quality
• Should tell about quality of product
Newspaper/Magazine:
• Small but detailed information
• Most people read the first and last pages of Print Media so advertisements
should be placed in such pages
• Big, colourful and popular face
• Attractive and clear message