Marketing Plan

Objective: To get views and engagement for upcoming EP (5 songs) on Youtube

Channel.
Target Audience

● Identify music genres (Discuss with client)

● Identify Demographics (Check with youtube subscriber base)
● Popular artists in the genre of music
● Location, Gender, Age
Channels / Platforms

Short term / Immediate

● Youtube Ads
● Instagram Ads
Long term
● Youtube Channel SEO
● Instagram SEO
 Proposed Youtube ad formats
Skippable In steam ads: Reach as many people as
Bumper ads: Highlight your most memorable
possible on your budget with skippable ads that run
messages with these quick, non-skippable ads
before, during or after a video plays
Proposed Instagram ad formats

Video Stories
and Feed Videos
Proposed budget allocation for paid media

Month Youtube Ads Instagram Spotify*

January 80% 15% 5%

February 80% 15% 5%

March 80% 15% 5%

Note: This budget will be required to be changed every 2 weeks depending on

performance per channel.
Customer Journey (ideal)