Marketing Plan

Objective: To generate leads for ‘Northumberland Heights Wellness Retreat and Spa’
as a wedding venue using lead generation campaigns.
Target Audience

● Newly engaged
● Wedding industry professionals
● Friends of newly engaged
Channels / Platforms

Short term / Immediate

● Facebook
● Google Ads (search)
● Pinterest
Long Term
● Social media marketing (Instagram, Facebook)
● Organic leads with website SEO
Proposed budget allocation for paid media

Month Facebook Google Pinterest

January 1000 CAD 500 CAD 300 CAD

February 1000 CAD 500 CAD 300 CAD

March 1000 CAD 500 CAD 300 CAD

Note: This budget will be required to be changed every 2 weeks depending on

performance per channel
Customer Journey (ideal)
Lead gen using paid ads (high level view)
Facebook Ads -
Location

● Cobourg
● Kingston
● Oshawa
● Toronto
Facebook Ads -
Targeting
● Newly engaged (3 months)
● Newly engaged (6 months)
● Newly engaged (1 year)
● Friends of newly engaged
● Engaged
● Wedding consultant
● Wedding coordinator
● Engaged Shoppers
Google Ads -
Location
● Cobourg
● Oshawa
● Peterborough
● Toronto
Google Ads - Keywords (preliminary)

wedding venue, wedding venue near me, Toronto wedding venue, Rustic
wedding venue, Country wedding venue, Garden wedding venue, Modern
wedding venue, Vintage wedding venue, Ontario wedding venue.
References

1. Research:
https://www.wedding-spot.com/blog/what-does-a-wedding-venue-cost
2. Research: https://www.cvent.com/en/blog/hospitality/what-couples-want-wedding-venue
3. Reference website: https://www.biltmorehotel.com/weddings/
4. Reference website: https://weddings.vantagevenues.com
5. Reference website: https://liunastation.co
6. Social Media Marketing| For Sales Team:
https://www.bookmorebrides.com/how-do-i-get-more-leads-for-my-wedding-business/
7. Research:
http://gcommercesolutions.gcomwebdev.com/facebook-wedding-ads-drive-leads-during-covid19
8. Research: https://johnsonjonesgroup.com/wedding-venue-marketing