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Graphic Design Notes 2

A logo identifies a company through a symbol or design and functions as the face of the business. There are three main types of logos: a wordmark logo using only the business name, a monogram logo containing 1-3 initial letters, and a combination logo blending a wordmark and symbol. Common logo shapes include circles representing unity, squares translating to stability, and triangles viewed as aggressive. Logo colors also have symbolic meanings, such as black representing power and blue representing professionalism. Designing an effective logo involves discovering the brand's story and audiences through a five step process.

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Rayed Alam Ibne Rashid
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220 views2 pages

Graphic Design Notes 2

A logo identifies a company through a symbol or design and functions as the face of the business. There are three main types of logos: a wordmark logo using only the business name, a monogram logo containing 1-3 initial letters, and a combination logo blending a wordmark and symbol. Common logo shapes include circles representing unity, squares translating to stability, and triangles viewed as aggressive. Logo colors also have symbolic meanings, such as black representing power and blue representing professionalism. Designing an effective logo involves discovering the brand's story and audiences through a five step process.

Uploaded by

Rayed Alam Ibne Rashid
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

A logo is symbol or design used to identify a company or organization as well as its products, services,

employees, etc. It identifies how your company is recognized and remembered among others It also
functions as the face of the business. Some of the best logos of all time are simple, memorable, unique,
versatile and appropriate for the industries and target market your business is serving. This should be
easily recognizable and clearly represent your brand.
The three main types of logos are wordmark logo, monogram logo and combination logo.

Wordmark Logo: The most classic form of a logo is the wordmark, sometimes referred to by designers as
a logo type. It uses only your business name, no symbols or monogram in an existing or custom type
face. This type of logo works best, if you have a short distinctive business name and no slogan.

Monogram Logo: It is a logo that contains one to three letters, usually a company’s initial or first letter. It
can act as a symbol in the logo, with the company name below.

Combination Logo: They are exactly what they sound like. A combination of a wordmark or a symbol.
This type of logo allows your brand to be easily recognizable because it uses two design elements that
represents your brand together and they can be used separately when needed. This is the most
common type of logo.

Few values associated with some of the most common well logo shapes.
Circle- Represents unity, security and protection
Squares and Rectangle- Translate to feelings of stability and balance in the human mind
Triangles- Viewed as a more aggressive shape associated with strength, conflict and speed
Vertical or Horizontal Orientation- Vertical lines and shapes are associated with aggression, strength,
courage and dominance whereas horizontal shapes take on a more calm and tranquil feel
Organic Shape- This shapes have a natural feel and exert warmth and comfort.

Logo Colors-

Black is power and sophistication, it can also demonstrate elegance, formality or mystery
Blue is professionalism and success, commonly used in corporate logo but works in many industries
Orange is joy and optimism
Green is balance and serenity
Pink is feminine and nurturing
Purple is royal and spiritual, it is also associated with wealth, nobility and luxury
Red is confidence and ambition
Yellow is happiness and positivity
White is pure and simple, also associated cleanliness, innocence and simplicity
Grey is classic and serious

How to design a logo? (5 steps of designing a logo)


Discover
Explore
Design
Refine
Define
Discover:
Why do you want or need a new logo?
What is meaning or story behind your company name?
Who are your target audiences ?
Who are your main competitors?
Who are your role models?
What do you want people to feel when they see your logo?
What are the unique characteristics of your brand’s personality?

Business Card Design

Embossing: This technique creates three dimensional making certain areas pop out
Letter Pressing: Rather than raising the paper letter press printing pushes the paper down while inking it.
The result something like an engraftment typically with special ink to draw further attention
Foil Stamping: If you want something shiny and reflective like tin foil, you can apply foil stamping to
images or even just part of images.

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