what we think of as logo design—simple, iconic images

that represent individual brands—is often considered a

modern phenomenon. But humans have been
identifying and differentiating themselves using
emblems and signature marks for hundreds, even
thousands of years. In fact, much of the symbolic
design work throughout recorded history is all about
communicating identity visually.
The history of logos goes back to ancient family crests,
hieroglyphs and symbolism. Early versions of logos
developed in the Middle Ages (around 1300 AD), as
shops and pubs used signage to represent what they
did. The first modern logo designs were created in the
early 1900s, evolving alongside mass printing.
Read on for a quick guided tour through the history of
logo design, that will highlight the historical
connections, and help anyone hoping to design a logo
to create something more powerful and effective.
We live in a Brand Era, where branding is in, and for some, aspiring to the Paul
Rand style of logo craftsmanship is about as hip and contemporary as writing
your invoices with a quill. Yes, logo design is only one facet of the powerful
force that we call brand identity. The history of logo design begins with the
roots of human expression.

Yes, a branded design environment can communicate

sophisticated brand meaning without much (any?) usage of
logos. But some ‘brand gurus’ or ‘brand evangelists’
(translation: ‘bastions of corporate pretension’) seem to
enjoy making hyperbolic pronouncements just to sound
shocking or cutting-edge. Logo design is not dead. The
technological advancements and tumultuous industries of
our century are causing its role in our culture to evolve.
 7 Reasons Why a Logo
is Important
When you’re considering all of the factors that go into building a
business, creating a logo might not seem like a top priority. 
“Maybe I don’t even need a logo at all,” a little voice is
whispering in the back of your mind. 
Don’t listen to that voice; he couldn’t be more wrong.  Having a
logo is an integral part of making your brand a successful one –
right up there with having high-quality products and positive
referrals. 
So, why is a logo important? Because it grabs attention,
makes a strong first impression, is the foundation of your
brand identity, is memorable, separates you from competition,
fosters brand loyalty, and is expected by your audience. 
Let’s take a deeper look at all of these points below. 
1. It Grabs Attention
Attention spans are short these days – especially consumers’.
As things stand, companies have about 2 seconds to convince
potential customers that their products are worth any
consideration.
Enter: Your logo.
A logo can quickly grab viewers’ attention and communicate a
company’s core values in an interesting way. That short attention
span – you know, the one that causes consumers to judge your
business by its appearance – can work to your advantage, if you
have a solid logo to speak for your company.  
 

2. It Makes a Strong First

Impression
ou have one chance to get this right.
A logo is a company’s first introduction to consumers. If designed
well, it can pique the interest of the public and invite them to learn
more about the company; if not, you’ve just alienated a potential
customer base and basically tanked your business.
(We’re kidding – sort of.)
This first impression is your way to immediately communicate
ownership over the product(s) you sell or niche you dominate.
Do you offer women’s basketballs with an enhanced grip? Is your
financial advice particularly helpful for solopreneurs? Your logo
introduces your company as an authority in your professional space from
the get-go.
 

3. It's the Foundation of Your

Brand Identity
Successful branding is about telling a story that will influence
customers’ emotions – plain and simple.  
And, while it’s true that logo design is only a part of a company’s brand,
it serves as the foundation for the entire narrative on which the brand is
built.
Colors, tones, fonts – all of this is determined by the story you’re trying
to tell, and your logo sets the stage for this story.
These elements will later translate from your logo onto all of your
branding materials – letterheads, business cards, landing pages,
you name it – creating a concrete, marketable brand identity.  

4. It's Memorable
Your logo leads the horse (your audience) to water (your
company).
Logos are a point of identification; they’re the symbol that customers use
to recognize your brand. Ideally, you’ll want people to instantly connect
the sight of your logo with the memory of what your company does –
and, more importantly, how it makes them feel.
Because a good logo is a visual, aesthetically pleasing element, it triggers
positive recall about your brand that the name of your company alone
might not.
And, if we’re all being honest, some of your audience will likely
forget the name of your business (don’t take it personally – it’s
human nature), but they’ll immediately associate your logo with
their memories of your brand.

5. It Separates You From

Competition
Dare to be different with your logo, because your company logo tells
consumers why your business is unique. Sure, maybe there are 50 other
coffee shops in your city, but yours is the only one that’s committed to
sustainability, and your green, earthy logo drives that message home.
A well-designed company logo can communicate everything from
the company’s background (professional, relaxed, fun) to their
mission (entertainment, efficiency, and innovation) through the
right icon or proper font.
In other words, your logo is the forum to both convey your values
and show consumers why you’re not like your competitors – you’re
better.

6. It Fosters Brand Loyalty

Say it with me: Consumers crave consistency.
As your brand grows, your logo is going to become more familiar
to a wide range of consumers, and this familiarity creates the
perception that you’re trustworthy and accessible.
Think about it: When you’re out shopping for workout gear and suddenly
spot track pants with the Nike swoosh, you’re instantly ready to
buy. Why? Because with Nike apparel, you know you’re in safe hands;
Nike is a brand you trust. Trust is built on a well-designed logo, and
brand loyalty is quick to follow.
Once they like you, your customers are going to seek you out again and
again – and your logo is the thing they’ll look for first.

7. Your Audience Expects it

And, last but not least: 
Your logo is the first thing that your audience will look for when
they see any communications from your brand. It should be front
and center of all your marketing materials such as business cards,
flyers, advertisements, etc.
If you don’t have a logo (and one that stands out), then you are
missing an opportunity to make your business stick in the minds of
your audience.
 Over to You
So, there you go! As you can see, you need a logo; it’s a vital
part of building a successful business and brand.
To meet this need, Tailor Brands has created a feature-rich
design suite devoted to building your logo and brand. Our logo
maker and branding toolkit can help you create a unique and
effective image to represent your company’s best qualities.
Ready to make a logo and start building brand
recognition? Go to our home page and get designing!

  

  

McDonald's logo design is instantly familiar and

represents more than fast food. One of the top brands on the planet, it's
become a cultural icon synonymous with capitalism, globalisation and
the wide-spread proliferation of American culture.
Here we took back at some of the early versions of the logo to show
how the McDonald's branding got to where it is today...

1948: Speedee service

Tubby chef Speedee was designed by Richard and Maurice McDonald in 1948 to help
communicate their 'Speedee Service System'

Brothers Richard and Maurice McDonald opened the first McDonald's

in 1940 in San Bernardino, California, serving barbecue alongside its
burgers - fries weren't even on the menu.
By 1948 the pair had perfected the art of fast food with a process they
named the 'Speedee Service System'. Barbecue was dropped from the
menu to improve service time, and the brothers designed this winking
chef character, Speedee, to help communicate the message.

1961: Golden Arches

Inspired by the iconic architectural arches flanking each restaurant, Jim Schindler designed
the first iteration of the enduring Golden Arches logo

In 1952 the McDonald brothers asked architect Stanley Meston to

design their first franchised outlet. According to architect Alan Hess,
the initial idea for the golden arches came from a stylised sketch of two
half-circle arches, drawn by Richard. The brothers brought in a sign-
maker, George Dexter, to design two giant yellow arches that were
added to both sides of the building.
Viewed from a certain angle, the arches formed the letter 'M'.
However, it wasn't until Ray Kroc bought the business in 1961 that the
distinctive architecture was incorporated into a new corporate logo.
Fred Turner, then president of McDonald's Corporation, sketched out a
first attempt before head of constructions and engineering Jim
Schindler hit upon an 'M' with a slanting line running through the
interlocked arches to represent the roof of the store, higher at the front
and lower at the back. An icon was born.

Further iterations

Archy McDonald was used on POP and delivery trucks around 1962. In addition, he was
featured dancing around a counter in McDonald's first TV commercials the same year

The franchise's success continued, aided by the expansion of the

interstate highway system and America's burgeoning car culture. By
the '70s, the Golden Arches had become an instantly recognisable icon
and would remain the company's logo for decades to come.
The logo has had several iterations in since then. Between 1975 and
2006 they were framed by a solid red rectangle; a glass version was
used on the windows of some newer restaurants from 1976, and from
1992-2009 the arches were given a brighter highlight and raised to
stand on a red trapezoid featuring the brand name. A standalone
shadowed version also came into circulation between 1993 and 2010.
2003: I'm lovin' it

The official McDonald's Corporation logo was designed by Heye & Partner GmbH in 2003

The most successful advertising campaign in McDonald's history was

created in 2003 by Heye & Partner GmbH. 'I'm Lovin' It' launched in
Munich on 2 September 2003 ('Ich liebe es'), with the English-
language phase introduced to the UK, Australia and USA soon after.
Today the official logo exists in a few shapes and sizes, but all feature
the stripped back yellow arches accompanied by the official motto.
A comparison between American MacDonald and
Egyption macdonald
There is the same logo in both the Egyptian branch and
the global

In the price .. In America, the price is more affordable  

.than Egypt
In quality. There is a continuous quality control at any
.branch that is opened anywhere in the world
The number of branches is spread in Egypt as in America
Services are available in Egypt

The world’s largest cosmetic company, L’Oréal S.A. is based in

the northwestern suburb of Paris, called Clichy. Some of the fields
the company works in are hair color, skin care, make-up,
fragrances, as well as tissue engineering and biopharmaceutical
research.
Meaning and history

The history of L’Oréal group dates back to 1909, when the young
chemist Eugène Schueller offered Parisian hairdressers a hair dye
he had created on his own. The name of the dye was Auréale. So,
from its very first steps, the company has been moving in the
direction that is true to it even now: use research and innovation
to create beauty.
The company was registered only ten years later. At the time, the
staff included only four chemists (including the founder) while by
1951 there were over 100 employees. As of 2017, over 20,000
people worked for L’Oréal. The group owns over 500 brands.

1909–1962

1962-now
Symbol

In fact, the LOreal logo is not an image or a symbol, but just a

wordmark. That’s why the very type and the way each character is
given are essential for the overall visual effect. Each letter in the
name of the company is capitalized. Interestingly enough, they are
given in two sizes: “L” and “O” are bigger, while the “real”
inscription is given in smaller letters. So, although all the
characters are capitalized, the designers managed to stay within
the boundaries of grammar rules.

The story behind the phrase in the

emblem

The phrase “Because I’m Worth It” first appeared in a L’Oreal

advertisement in 1973. It was written by a 23-year-old copywriter
Ilon Specht with McCann Erickson. The phrase turned out to be
very popular, and the New Yorker even devoted an article to it in
1999.
Font

The type chosen for the LOreal wordmark is highly readable and
clear. We can’t notice any notable unique features: every character
looks the way it would have looked in a blog or a magazine
article. Due to the simple and minimalistic font the insignia stays
highly recognizable and doesn’t leave you in doubt as to who it
belongs to.

Color

L’Oreal logo is basically given as a combination of white and

black. The corporate emblem features black as a background,
while the wordmark itself is given in white (negative). However,
the reverse is also acceptable. This elegant and classic
combination symbolizes the inborn sense of style, as well as purity
(white) and mystery (black).
It is also worth mentioning that the emblem may be given in
various other colors, depending on the visual context. Most often,
it features shades of golden, sometimes with the 3D effect.
A comparison between the original company, L'Oreal,
and Egypt
There is the same logo Egyptian franchise and the
original one
The price is acceptable in Egypt
Quality in Egypt is very low and different from the
company's original products
Accessibility. Available

CLARKS LOGO
The Clarks logo features a script imitating handwriting. Due to it,
the emblem looks casual and laid-back. And yet, if you take a
closer look, you may discover that it is only seemingly sloppy – as
in fact, the shape of each glyph, the width of each line is the result
of inspiration, hard work, and experiment.

Meaning and History logo

The company was established in Somerset, England, in 1825 by

two brothers. Initially, they manufactured rugs out of sheepskin,
but as soon as in 1828 the company discovered the product that
would lead it to world recognition – shoes. Today, in addition to
footwear, the brand also makes bags and purses.

Trademark Clarks brand in Egypt

There is the same logo Egyptian franchise and the
original one
In the price .. it is high in the Egyptian pound
In quality, they are the same products everywhere, and
the quality is very high

DOMINO’S LOGO

Each of the dots on the Domino’s logo symbolizes one of the first
three stores the restaurant chain had in 1965, when the emblem
was created.
Meaning and history

Originally Tom Monaghan, one of the company co-founders, was

going to add a new do every time a news to was opened.
However, the unbelievable success of the franchise resulted in
the very fast Domino’s expansion. By 1978, there were already
200 stores. Who would put so many dots on the company logo?

1960–1977

1977–1996

1996–2012
 2012-now

Evolution of the emblem

The earliest logo, which was introduced in 1960, featured two

dominos positioned horizontally one above the other. The top one
(red) contained three dots, while the domino below it sported the
lettering “Domino’s Pizza” against the blue background.

As a result of the 1977 redesign, the emblem was flipped on its

side, the typeface was altered, the colors grew brighter, and there
were also a couple of other subtle modifications. One more logo
update took place in 1996, when the symbol was rotated once
again.

2012 symbol

Following the change of the restaurants’ name to simply

Domino’s, the blue rectangular shape and text inside it
disappeared. Now, the logo consists of only one domino (blue and
red) and the name of the company next to it.

Font

The typeface featured in the 1996 logo looks very much like
Futura Condensed ExtraBold, while the current wordmark uses a
version of the Pluto Sans Heavy type created by Hannes von
Dohren.
Color

The color scheme has stayed basically the same since 1960, with a
couple of shifts in the shades. The eye-catching combination of
red, white and blue colors is highly noticeable in itself, yet the
shades used in the current Dominos Pizza logo are rather discreet.

A comparison between DOMINO’S pizza America and

DOMINO’S pizza Egypt
There is the same logo in both the Egyptian branch and
the global
In the price .. In America, the price is more affordable
.than Egypt
In quality. There is a continuous quality control at any
.branch that is opened anywhere in the world
The number of branches is spread in Egypt as in America
Services are available in Egypt

Apple Logo Evolution

The first logo was created by Ronald Wayne, one of which co-founded
Apple in the early days of 1976, who wanted to represent the law of
gravity that is inspired by an apple.

The first image to represent the computer company was Isaac Newton,
the man who revolutionised science with his discoveries on gravity. How
did he figure it out? An apple fell on his head! Apple’s first logo was a
depiction of this event, with Newton sitting under an Apple tree.

The Logo included a quote from William Wordsworth, a romantic

English poet; “Newton… a mind forever voyaging through strange seas
of thought.” The poem was written on the frame of the logo.
However, this logo’s use did not last very long.

Steve Jobs, who undertook many roles at Apple for the business of
design, decided he was going to explore something new for the logo,
something different. He believed that the original was too old fashioned
and considered difficult to be used to reproduce an image in a small
size, and the logo was judged to be in harmony with the modern Apple
computers that impressed.

The initial identity development was to coincide with the introduction of

the brand’s first personal computer, the Apple II. The entire design
process with the upstart client only took about two weeks. After the
agency’s initial meeting, Rob Janoff went to work developing the Apple
icon based on his examination of physical cross-sections of real apples.
In fact, when asked how he approached designing the Apple logo, Rob
Janoff replied: “It was very simple really. I just bought a bunch of
apples, put them in a bowl, and drew them for a week or so to simplify
the shape.”

A single design illustration was then created of a “rainbow-striped”

apple. Janoff’s original apple logo design contained a rainbow
spectrum, a nod towards Apple’s computer Apple II which was the
world’s first computer with colour display. The logo debuted a little
before the computer’s launch. Janoff has said that there was no rhyme
or reason behind the placement of the colours themselves, noting that
Jobs wanted to have green at the top “because that’s where the leaf
was.” According to Janoff, the “bite” in the Apple logo was originally
implemented so that people would know that it represented an apple,
and not a cherry tomato. It also lent itself to a nerdy play on words
(bite/byte), a fitting reference for a tech company.
The Apple design with multi-coloured stripes was promptly approved for
production by Steve Jobs. The artwork was then developed for print
advertisements, signage hardware emblems and software labels on
cassette tapes, all in preparation for the launch of the Apple II Computer
in April of 1977 at the West Coast Computer Fair. For the next 20 years,
the now-famous “rainbow version” logo adorned all Apple products from
its computer products to the Newton PDA. The only concept ever

Monochrome Apple Logo: 1998 –

Present 
The current apple logo, the one everyone today knows, wasn’t made
simply because Steve Jobs is always looking to change things. When
Jobs returned to Apple in 1997, the company was bleeding money, and
Jobs realized that the Apple logo could be leveraged to their advantage.

If the shape of the Apple logo is universally recognizable, why not put it
where people can see it?

When Apple released their first ever iMac, the Bondi Blue, the logo was
changed and its rainbow colours disregarded. The rainbow-colored logo
would have looked silly, childish and out of place on the sky-blue
computer.

Iconic
Despite the colour change, leaving the shape of the apple intact. Colour
on the Apple logo will continue to define Apple products in the future.
Janoff assesses colour changes on the Apple logo that look good from
time to time. Every colour and line meets the objectives and in
accordance with the current conditions. He believes Steve Jobs was
aware of the design, and Apple has a graphic design team as well as
strong industrial design.

“Apple shape changed slightly from my original design in the early

1980s. Landor & Associates a branding firm based in San Francisco,
made the changes in late 1990s. They were bright colours, they made
the shape more symmetrical, much more geometric, ” said Janoff

The slight makeover by Landor & Associates was because Landor used
Macs running Adobe software, tools that Janoff did not have in 1977, to
refine the logo, making it more geometric, more symmetrical.
In the technology industry, Janoff later worked on designs for the IBM
and Intel.

Rob Janoff himself likes simple character logo design, Volkswagen,

NBC, and FedEx. He likes positive and negative space logos, where
there will be something revealed there.

“The logo is usually to be interpreted from very, very small, to very, very
large, and it is not always easy to do. I think simplicity and readability
are key,” he explained.


 /http://blog.logomyway.com/history-mcdonalds-logo-design

https://www.creativebloq.com/logo-design/mcdonalds-logo-short-11135325

/https://99designs.com/blog/design-history-movements/the-history-of-logos

https://www.tailorbrands.com/logo-maker/why-a-logo-is-important

https://kupdf.net/download/logo-history-and-design_5c1f94fee2b6f56a6d1b5748_pdf

/https://www.smashingmagazine.com/2010/07/the-evolution-of-the-logo

https://www.researchgate.net/publication/303552878_The_Importance_of_Responsive_Lo
go_Design_Across_a_Wide_Range_of_Devices_on_the_Web