VISUAL

GRAPHICS
DESIGN
TVL (ICT)
AGENDA
LESSON 1. Visual Designers vs. Graphic Designers
❑ What Is Visual Design?

❑ What Is Graphic Design?

❑ Visual Design vs. Graphic Design: The Blurred Line

Between the Two Disciplines

❑ The 5 Best Apps to Create Infographics on Your Phone

VISUAL DESIGNERS VS.
GRAPHIC DESIGNERS
Because graphic design and visual design both
focus on aesthetics, the line between the two
disciplines is often blurred, especially when
referencing digital designs (includes infographic).
On the surface visual design and graphic design
sound like the same thing and are sometimes
used as interchangeable terms, particularly
outside the design industry.
While there are plenty of similarities between
visual designers and graphic designers, there are
also stark differences between them.
 WHAT IS VISUAL
DESIGN?
Visual design was born out of a mixture of
graphic design and user interface (UI) design.
It focuses on the aesthetics of a website or
any other type of digital design. Visual communication as a term often
Does the finished product look good? encompasses much more than just digital
design and is focused on the
That is the question visual designers aim to communication of a message visually.
answer.
While visual design is specifically focused
on the look and feel, visual communication
Though they’re not quite the same thing, is somewhat less concerned with
visual design is sometimes used aesthetics, in favor of the communication
aspect of the discipline.
interchangeably with the term visual
communication. 4
 ARGYLE

Is the first crypto currency, backed by

with fancy colored diamonds.
Working on Argyle we spent a lot of
attention to the details: font sizes,
eased animation, proper illustration
scale.
https://nextpage.agency/portfolio/argyle/
Another common area of confusion is visual design vs.
general web design.
Are they the same thing? Yes and no

Some web designers could definitely be classed as visual

designers. But one key area of difference lies in the fact that
most web designers are expected to know at least some
coding — HTML and CSS at the very least. Visual design jobs
do not include coding.

Visual designers are often tasked with larger design projects

than web designers. Where a web designer works on
designing websites, a visual designer’s brief may include
creating entire visual languages for a brand or product.
WHAT IS GRAPHIC
DESIGN?
Graphic design as a profession has been around much longer
than visual design. The term “graphic design” first appeared in an
essay by William Addison Dwiggins, New Kind of Printing Calls for
New Design, in 1922, but in reality, the practice dates back to the
earliest artwork created by humans.

Graphic designers started out designing for print publications:

books, magazines, newspapers, brochures, catalogs, and the like.
Graphic designer responsibilities include creating page layouts,
advertisements, marketing materials, and sometimes more
specialized products like typefaces.
Magazine and other print
layouts fit the definition of
graphic design. (by Marisa
Passos)
https://www.behance.net/gallery/18725297/Quality-Corporativo-Catalog
In the 1990s, as web design became possible as a means of
communication, graphic designers started to expand their offerings
into web design. It made sense since many basic design principles
remained the same whether designing for print or digital. With just
a bit more training on the technical aspects and restrictions, graphic
designers are quite capable of creating a website.

As our work and personal lives increasingly use digital means of

communication over print forms, graphic designers have had to
adapt to stay relevant. And those digital communications have also
gone a long way toward blurring the lines between visual design
and graphic design.
VISUAL DESIGN VS.
GRAPHIC DESIGN:
THE BLURRED LINE
BETWEEN THE TWO
DISCIPLINES
Because graphic design and visual design both focus on
aesthetics, the line between the two disciplines is often
blurred, especially when referencing digital designs.
Websites and web app designs can be created by either
visual designers or graphic designers.
So why would someone call themselves one thing over
the other?
THE 5 BEST
APPS TO CREATE
INFOGRAPHICS
ON YOUR PHONE
These apps allow you to create
spectacular infographics, all from
your smartphone.
 The power of words is undeniable. However, you
cannot influence people's perception of your
brand, services, or products by using text alone.

Visual representations engage the user's sense of

sight, and imagery, words, and graphic elements
are more likely to catch readers' attention.
Infographics are perfect for this purpose.

❑ Canva
❑ Desygner
❑ Crello
❑ Adobe Spark Post
❑ Brochure Maker
 Canva
With Canva, you have
access to hundreds of
infographic templates.
That means using Canva
can help you create an
infographic in no time.
In addition, you can
explore different
illustrations and designs
to make your text more
engaging.
 Desygner
Despite its strange name,
Desygner is a simple but
powerful tool that lets
non-designers create
graphics without getting
too entangled in
professional software. As
with Canva, it also has a
gallery with thousands of
templates well-suited for
almost any industry.
 Crello

Crello's more than 50,000

templates make it the
perfect partner for
designing infographics.
The platform's clean
interface is also easy to
use.
 Adobe
Spark
Post
Adobe Spark Post
provides all the tools you
need to create unique
and compelling
infographics. In addition,
spark Post has a wide
selection of fonts you can
use to make your designs
come to life.
 Brochure
Maker
While this app sounds like
three, Brochure Maker,
Pamphlets, Infographic Designer
is its full name. Brochure Maker
(for short) has over a hundred
fonts you can combine with a
good collection of design
elements, including shapes,
icons, and text, to give presence
to your infographics. No matter
your area of specialization,
Brochure Maker's 5000+
template gallery will help you
get started.
THANK YOU