Professional Documents
Culture Documents
This is the buying and selling of goods and services with an aim of making profit.
Types of Trade
a) It enables people to get goods and services they are unable to produce totally by buying from other
communities
b) It enables people to get a variety of goods which gives them a wide choice to choose from
c) It provides employment to many people who engage in trading activities hence improving their
standards of living.
d) It provides incomes to people hence improving their standards of living
e) It improves infrastructure in the community hence facilitating movement of goods to markets
f) It improves peace and relations among communities due to increased interaction among producers
hence avoiding conflicts.
g) It leads to sharing or copying of good cultural habits from other communities which will or can lead
to betterment of the community.
h) It enables a community to sell its surplus goods which would have otherwise been destroyed
I] It leads to production of quality goods and services due to fair competition among producers
Home trade
- Retail trade
RETAIL TRADE
Is the buying of goods in smaller quantities from wholesalers and selling them directly to consumers.
I.They sell goods on credit to consumers hence enables consumers to buy goods even if they don’t have
money.
II.They break the bulk and sell small quantity of goods to consumers which they require and can afford.
III.They offer advice to consumers on how to use certain goods hence making consumers to consume the
goods appropriately.
IV.They bring goods closer to consumers by locating closer to them hence save them on the transport
costs
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V.Store goods on behalf of consumers hence consumers will get goods regularly.
VI.They inform consumers on availability of new goods through’ advertising which make consumers to
be aware of new goods in the market.
VII.Sells a variety of goods to consumers hence wider choice
VIII.They provide after sell service to consumers hence enabling consumers to save on costs such as
transport cost.
IX.They ensure regular supply of goods to consumers hence stabilizing prices of goods
Types of Retailers
a) Small scale retailers
b) Large scale retailers
Advantages
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Disadvantages of small scale retailers
a) Without building
- Road side sellers
- Open air market
- Itinerant traders (Hawkers traders)
- Automatic Vending machines
They are traders who sell their goods at fixed points along busy roads, schools or institutions
itinerant traders
They are traders who move from one place to another selling goods which they carry on backs, hands,
heads, bicycles and wheelbarrow
- peddlers
- hawkers
Peddlers
They are traders who carry their goods they sell on backs, hands and heads as they move from place to
another in searching for customers
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Hawkers
These are traders who carry their goods they sell on bicycles, motor vehicles, hand carts as they move place
to place as they search for customers
These are coin operated machines used to sell fast moving goods and services e.g stamps
Disadvantages
b) With building
I.Single shops
II.Tied shops
III.Kiosk
IV.Canteens
V.Market stalls
VI.Mobile shops
1.Single shops
These are small fixed shops owned by one person and stores a few variety of goods
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2.Tied shops
These are shops that sales goods at one kind produced by one manufactures e.g. petrol station
3.Kiosk
These are small temporal shops located in busy places and sale fast moving goods
4.Canteen
5.Market stalls
These are buildings subdivided into small selling places by local authorities called stalls.
6.Mobile shops
These are vehicles arranged in form of a sheep and move from place to place selling goods.
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Advantages of large scale retailers
1. Supermarket
2. Hypermarket
3. Chain stores
4. Main order firms
5. Departmental stores
1.Supermarket
These are large scale shops that stock a variety of household goods and sale them on sale service basis.
2.Hypermarkets
This is a large shopping Centre situated in one building or its one large building having many types of
business under different management.
Advantages of Hypermarkets
3.Departmental stores
These are many shops under one roof management and owner
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Features of Departmental stores
4.Chain stores
They are large scale retail business which has many shops and branches distributed over a country or region
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Disadvantages of chain stores
They are large scale retail firms which sale goods through the post office.
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SUPERMARKET HYPERMARKET CHAIN STORES MAIL ORDER
FIRM
Sell a variety of Sell different types Sell one line of Sell a variety of
goods of goods product goods
One shop under one Different shops Different stores Only operate from
building under one building located in different stores
towns
Sell on cash basis Sell on cash basis Sell on cash basis Sell on cash with
order
Goods have price Goods do not have Goods do not have Do not have price
tags price tags price tag tags
Wholesale trade
This is the buying of goods in large quantities from producers and selling them to retailers in small
quantities. A wholesaler is traders who buys goods in bulk from producers and sell them in smaller
quantities to retailers
Types of wholesalers
I. Regional wholesaler – Are wholesalers who sell goods to retailers in a given region e.g. country
II. Nationwide wholesaler – Are wholesalers who sell goods all over the country
III. General line wholesalers – Are wholesalers who sale many types of goods but of the same class
e.g. foodstuffs, clothing.
IV. General merchandise wholesaler – Are wholesaler who sale many types of goods from
different areas e.g. foodstuffs, drinks.
V. Specialized wholesaler – They sale one type of goods within one line e.g. sodas only
VI. Cash and carry wholesaler – Operates like supermarkets where retailers pick goods on self-
service basis and pay cash.
VII. Truck / mobile wholesalers – wholesalers who move around in vehicles / lorries to sell goods to
retailers.
VIII. Rack jobbers –Jobbers refers to a person who buys goods from a producer or from another
country for reselling. Rack jobbers specialize in selling particular products to the other
specialized wholesalers.
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Factors determining the number of wholesalers in an area
I. Government policy
II. The number of retailers
III. The number of consumers
IV. The availability of infrastructure
V. The cost of distribution
VI. The value of price of goods
VII. The volume of production
VIII. The weight / perishability of bulkiness of goods
I. They transport producer’s goods hence help producers to reduce transports cost.
II. They store producer’s goods hence help them to save the storage cost
III. They advertise produces goods hence help them to store on advertising cost
IV. They break bulk on behalf of producers hence saving them the cost or work involved
V. They provide producers with market information hence enabling them to plan their production
VI. They assist producers to prepare goods for resale through branding, grading hence enabling
producers to save on costs involved
VII. They relieve producers with some marketing risks and the losses involved e.g. loss, theft, damage of
goods
VIII. They provide producers with capital which they use to finance their production
Reasons why producers / manufacturers prefer to use wholesaler to distribute their goods
I. Where producers lack transport they will use wholesalers to save on transport costs
II. Where market is wide they will use wholesalers to reach many customers
III. Where the producers lack storage facilities they will use wholesalers to save on storage cost
IV. Where the government policy requires them to use wholesalers they must do so or else they will be
going against the law
V. Where the producers want to be assisted to advertise goods they will use wholesalers to save on costs
VI. Where the producer wants capital to finance his operations he will use wholesalers as they buy in bulk
and pay promptly
VII. Where the producer wants to be assisted to break the bulk he will use wholesalers to save on costs and
time involved
VIII. Where the producers require market information he will use wholesalers as they are in contact with
retailers and consumers
IX. Where the producer wants to be relieved of some marketing issues he will use wholesalers to avoid
losses.
I.They sell goods on credit to retailers hence enabling them to continue with the business when they do
not have money
II.They advertise goods on behalf of retailers hence enabling them to get customers
III.They store goods on behalf of retailers hence enabling them to get regular suppliers
IV.They break the bulk hence enable retailers to get goods in small quantities that they can afford
V.They ensure regular supply of goods to retailers hence enabling them to continue with trading
VI.They sell a variety of goods to retailers which they buy from various producers
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VII.The advice retailers how to use goods or sell goods or operate their business
VIII.They bring goods closer to retailers hence enabling them to save on costs of transport.
IX.They transport goods for retailers hence enabling them to save on transport costs
I. They advertise goods hence enable consumers know the goods existing on the markets
II. They sell a variety of goods hence enable consumers to have a wide choice
III. They break the bulk hence enable consumers to get goods in smaller quantities they can afford
IV. They store goods hence enable consumers to get regular suppliers
V. They pack blend, grade goods hence enable consumers to get good quality goods
VI. They offer advice hence enable consumers to know how to use goods
VII. The stabilize prices for consumers by ensuring regular supply
VIII. They sell quality goods to consumers which have been improved through storage
IX. They ensure regular supply of goods to consumers hence avoid shortage
Wholesalers Retailers
They sell goods on cash basis They sell goods on credit basis
They are located in markets towns They are located closer to consumers
Sometimes process goods with their own Always receives processed goods
name
- It is often agreed that wholesaler should be eliminated from the chain of distribution so that
goods can be sold from producer to retailer or consumer.
Circumstances under which the wholesaler can be eliminated from the chain of distribution
c) when retailers and consumers buy or order goods directly from producers
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f) When the producer has his own retail outlet
h) When the goods produced have been prepared for sell by the producer
Advantages
- Prize of goods will reduce since the cost of wholesaler is not there
- Goods are delivered faster to the buyer
- There will be minimal damages / loses of goods due to handling
- The producer will get direct feedback
- The producer will maximize profit
- The producer will compete effectively on the market
Disadvantages
A transaction – This refers to any business activity that involves the exchange of goods and services for
money or consideration.
- An inquiry is made
- Reply to the inquiry
- Ordering for goods
- Delivery of goods / supply of goods
- Payments for goods
1.Inquiry stage
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1. An inquiry letter - this is a letter written by a buyer to a seller wanting to know the goods offered
for sale.
Contents of the letter
2.Reply to an inquiry – The seller will reply by sending the buyer the following documents
- Price list
- Quotation
- Catalogue
A price list - this is a printed list showing the goods on sale and the prices
A catalogue - this is a booklet that has descriptions and pictures of the products being sold by a trader
A quotation – this is a list that shows details of a specific goods that the buyer has inquired from the seller
A written note that the seller sends to the buyer confirming he has received the order.
This is where the seller gathers information on the credit worthiness of the buyer who wants goods on credit
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d). Warehouse instructions
These are instructions the seller send to his store for goods to be packed for the buyer
A written note packed together with goods showing the details of goods packed
The note will assist the buyer to countercheck the goods documents
A note that alerts the buyer that the goods have been dispatched to him
3.Delivery stage
A note that the transport company prepares shows terms and conditions of transport and details of goods to
be transported
- Transport charges
- Details of goods on transit
- Origin and destination of goods
- Terms of conditions of transport
- The details of the receiver of goods
4.Payment stage
a). An invoice
This is a document a seller sends to the buyer requesting to be paid for goods sold on credit.
Uses of an invoice
b).PROFORMA INVOICE
Functions / Uses
Send to the seller by the buyer when he has returned/ damaged goods.
It is send to the buyer by the seller to reduce the amount on the original invoice
e).Debit Note
It is red in colour
- When the buyer does not return empty containers to the seller
- When the seller under prices the goods
- When the seller charges the buyer for few goods than supplied
- When the sellers makes a calculation error by less addition
- When the seller fails / omits to charge the buyer for some goods delivered
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f). Statement of account
A document that gives a summary of all transactions a seller has with a buyer within a given period of time
e.g. one month
Contents
g). A receipt
Issued by the seller to the buyer when money has been paid for goods and services sold
A document the buyer sends to the seller acknowledging he owes the seller’s money indicated
Terms of payment
This refers to the ways in which the buyer uses to pay for goods and services. There are three major terms of
payments:
- Cash payments
- Credit payments
- Hire purchase payment
1. Cash payment
These refers to the payment for goods and services using cash and cheques on the spot.
Spot cash – this is where the buyer pays cash as goods and services are handed over to him
Cash with order – the buyer pays cash as he orders for goods from the seller
Cash on delivery- the buyer pays cash when goods are delivered by the seller
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Circumstances under which a seller will require cash payments from the buyer
Types of payments
1. Trade Credit – this is where a seller allows another trader to get goods for
resale on credit.
2. Credit sales – where a consumer gets goods for own use from a seller
I.It encourages impulse buying i.e. buying goods not planned for
II.If the debt is larger the buyer might not pay
III.The buyer will be taken to court if he fails to pay
IV.The buyer will come un credit worthy and dishonest if he fails or delays to pay
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Disadvantages to the seller
I. It will lead to bad debts if the buyer fails to pay hence a loss to the firm.
II. The seller might lack capital to buy more stock
III. The seller might lack finance to pay for his daily expenses
IV. It will reduce the sellers working capital hence he will sell fixed assets
V. The seller will have to take defaulters to court which is time consuming and expensive
VI. The seller’s profits are tied in debts
VII. The sellers will waste time looking for defaulters
VIII. The seller spends more time and cash on book keeping for debtors
IX. The seller has to have high capital to finance this business
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IV. The buyer does not own goods until he completes all the instilments
V. The buyer must provide guarantors who are difficult to get
VI. The procedure of getting goods on hire purchase is long and tedious hence discourages buyers
VII. The buyer will not be refunded any money of goods are repossessed hence he looses
VIII. The installments are paid over a long period which discourages buyers
IX. The initial deposit is high for some buyer to afford
Equal installments are paid over a given Money is paid at one agreed time
period
The seller own the goods The buyer owns the goods
Used in selling durable and expensive Mainly in selling consumers goods that
goods have low prices
Goods are repossessed if the buyer fails to The buyer is taken to court if he fails to pay
pay
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Mainly documents involved Few documents are involved
MEANS OF PAYMENT
This refers to various ways used to pay for goods and services bought
1. Cash payments
2. Personal cheques
3. Standing orders
4. Travelers cheques
5. Credit transfer
6. Bankers cheques
7. Electronic funds transfer
a. Money orders
b. Postal orders
c. Postage Stamps
Bill of exchange
Promissory notes
1. CASH PAYMENTS
This is where the buyer pays cash to the seller
2. PERSONAL CHEQUES
Cheques written by current accounts holders and given to payers who will deposit on their account or cash
them across the counter
A cheque is a written order form a current account holder to his bank to pay a specified sum of money to a
named person.
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Advantages of cheques
Disadvantages of cheques
I. A cheque can be forgotten
II. A crossed cheque takes time to be cleared and cashed
III. The bank charges a fee for clearing the cheque
IV. The payee must present the cheque to the bank to be paid
V. A cheque can be dishonored by a bank for various reasons
VI. A cheque expires six months after being written and has not been cashed
VII. It is not convenient to use of the payees has no bank account
3. Standing orders
These are instructions to the bank by an account holder to pay a specific sum of money to a named person
for a specific period
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5. Travelers’ cheques
Cheques issued by banks to customers who like traveling in fixed denominations
6. Credit transfer
Used to pay many customers at ago
A trader prepares a list of people to pay, indicate the detail of their banks and amounts, write one cheque and
presents the list and cheques to his bank which will then transfer the money to the nearest persons
7. Credit cards
This are cards issued by banks to customers who will use them to get goods and services on credit from
specific shops / forms
The firms are later paid by the bank when they present their bills
9.Bills of exchange
This is an unconditional order from a seller requesting the buyer to pay a specified sum of money for
goods sold on credit.
The seller specifies the duration within which the buyer can pay
If the buyer accepts to pay the signs back on the bill and features the bill to the seller
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Discounting of a bill of exchange
The seller can take the accepted bill of exchange to the bank before maturity and will get the money less
some interest. This process is called discounting of a bill exchange. When the buyer pays the seller on
maturity he pays the bank.
Promissory notes
This is a note send by the buyer to the seller promising to pay a specific sum of money on or before a
specific date.
The promissory note can also be discounted by the seller before maturity
Money Order
This is a payment order purchased from the post office. Offer paying for the money to be send to cashiers at
the post office counter
The order is send to the payee who has to present it to the post office in order to get the money
The money order can also be dishonored under the following circumstances
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Differences between cheques, money order, bills of exchange and promissory notes
Written by the buyer Written by the buyer Written by seller Written by the buyer
Expires after 6 Expires after six Expire after Expire after the
months from the months maturity date promised time
date written
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