Toblerone PESTLE Analysis

PESTLE Analysis of Toblerone analyses the brand on its business tactics. Toblerone
PESTLE Analysis examines the various external factors like political, economic,
social, technological (PEST) which impacts its business along with legal &
environmental factors. The PESTLE Analysis highlights the different extrinsic
scenarios which impact the business of the brand.

PESTLE analysis is a framework which is imperative for companies such as

Toblerone, as it helps to understand market dynamics & improve its business
continuously. PESTLE analysis is also referred to as PESTEL analysis.

Let us start the Toblerone PESTLE Analysis:

Political Factors:
The political factors in the Toblerone PESTLE Analysis can be explained as follows:

Toblerone is one of the brands of Mondelez International Inc which has its
operations in Latin America, AMEA (Asia, Middle East and Africa), Europe and North
America. The company looks each region separately. To run successfully, the
company needs to have good political connections in every region. In every region
the rules and regulations are different. Each nation has different policies for the ease
of doing business. The company should aware of the policies. The company should
also consider the trade policies for the smooth supply chain operations. Toblerone
should also think about the fiscal policies issued on the base of the pandemic. The
company should also consider about the rules of the pandemic for safe operations.
Image: pexels

Economic Factors:
Below are the economic factors in the PESTLE Analysis of Toblerone:

Being a global brand, several financial policies world-over affect the business of
Toblerone.

Due to pandemic, the economy of the nations all over world has decreased. The
company also faces many challenges due to the pandemic. The operation costs
have raised due to the pandemic. The disposable income of the people has
decreased which makes them to wisely choose the snacks to buy. The foreign
exchange rates also impact on the company’s cash flow. The vaccination and
economic stimulus given by the governments to improve the economy of the nations
is one of the important factor to look on. The company should also take care on the
family expenditure.

Social Factors:
Following are the social factors impacting Toblerone PESTLE Analysis:
The behaviour of the consumers has changed a lot. The food habits have changed
dramatically. Due to this change, people are tending more towards the various
snacks. The millennials and baby boomers are spending more on the snacks. The
change in demographics, the population of the youth has been decreased in the
nations like China, Japan etc. the company should also see the demographic change
in the nations like India where people are tending more on snacks and the population
of the youth also high. Toblerone should also focus on the new patterns, lifestyles,
behaviours of the consumers.

Technological Factors:
The technological factors in the PESTLE Analysis of Toblerone are mentioned
below:

Toblerone manufacturers lots of chocolates with superior quality. This will be

attainable with the sophisticated technology. The company uses new industrial
revolution methods to manufacture the products according to the needs of the
consumers. The company used AI to use data for the value creation. The company
also use sophisticated technology in the supply chains to operate smoothly. It makes
logistics to run smoothly with the help of technology. The company should also focus
on the research and development to develop new products and process to
manufacture the products.

The company should also ensure to use technology to test the food products.

Legal Factors:
Following are the legal factors in the Toblerone PESTLE Analysis:

The company is in the food business which have many rules and regulations.
Toblerone should ensure that all its products meet the safety measures. These
safety control laws will be different from nation to nation. The company should
ensure that they meet the standards of nation level and international standards. The
company should also meet other laws in the nations where it operates like clean air
law. The company should also consider the laws in the nations to establish
manufacturing plants and do business in that respected nations. It should also
ensure the trade laws are followed.

Environmental Factors:
In the Toblerone PESTLE Analysis, the environmental elements affecting its
business are as below:

Toblerone has many manufacturing plants which use lots of energy. Because of this
the carbon foot print has increased. The company should also ensure to reduce the
carbon foot print which is crucial for the environment. The trend towards the green
environment also increasing a lot. The company should also ensure to follow the
clean air act, clean energy laws.

Due to climate change, the intensity of the natural disasters has increased. This will
disrupt the supply chain networks a lot which is not good for the business. The
company should also ensure to reduce the plastics in the next few years.

To conclude, the above Toblerone PESTLE Analysis highlights the various elements
which impact its business performance. This understanding helps to evaluate the
criticality of external business factors for any brand.