‘The continuing challenge of discovering
psychological ‘order’ across cultures
WALTER J. LONER
nis the fein of acento dover the extn of «pel ign
fore innate and nd the canes governing thi nde,
rit Mende (18-1907)
‘Thereae wo te of people Tote who sot peopl int categorie and
hee who dn
‘The fit of the above quotes is by one ofthe most famous and etemed
‘cients in history and could wel be adopted a a slogan for much of
pycholog. The second may be a re ai is humorous I sees to have
been Mendeleyer’s ite to dicover a "tein of order, which he did with
his development ofthe Periodic Table of Chemical ements, The famous
hemists mission seems especialy velevant for croe-clturlpoyhologit,
One could argue tat 4 major reson why osrcalturl, or calle
comparative, psychobgy exists 10 find s wemblance of order among the
Panopl of constr ideas nd perspectives something akin to ducovering
4 Rosta Stone (or Sons) ~ that edu help guide crse-caltaralpaycholo-
‘iss as they ply the trade in this important perspective of paychological
‘Science This iespecily rein the area of personality and soci psychology.
where the measurement of indvidaal difference, ot variations in ‘pero
‘variables prevail (Mache, 1977),
(Chapter overview
‘The man purpose ofthis chaper ito pont out that cross-cultural psycho
sts gencrly, but ofcourse ot exlsively, tend to embrace the challenge of
finding some kind of oder or rythm of repuries governing human aon
‘They dos by sing famevorks that have been desiged 1 sot indivi
‘ells cultures into some taxonomic, dasifeation or dimensional scheme
Pattern that secs credible and useful To thei redit om the ther hand
theft that all curly oriented pychologie tend to ‘think outside the
‘or’ and dlicoer nev things in new paces Yet, ven with that in mind many
6nel to est he temptation to ve the word nem of some hind
(emai nomenclature, ad oie avec and coment opion
ftir nwatgatoAssmyions othe onieaty of x ems
Teswnd When ar! ars sth John ery he sect! mode)
Ge Hotsede (hve dimensions of maton caer) Hany “and
(Gahran), Shalom Seat (human alu), ate Maha aed
Shinobs Kitayama independence nedependene of ls ef Mcrae
‘Con and eeu (te ‘hig Fe fcr peronaly) ot Robert
Nie (the eopupy of thought) and others ean) dee ative
{pplantoy fameverts or model, lage nunber of clogs and
ercarchey nee dacs, are deadly stadt them Ss
feet su Perhaps he best ean of an xara “hoon hich 0
fang various “asthe concep of individual cect (ale
{el coninaum aad einer aon ‘reat Divide’ perspective), which
the mon wid ied of Hodes fv dimensions of cate (we ow).
‘aren, INDCO a ts ofen breve) bas Become treat 2
{nowaa Sone to many who ty to nl down patie cpaaioca for
fulure-beiourntractns. This connaum done alongwith coe
{ence famevork of independence-iterdpendenc conc hat
inary opr h ino! ve), cre the ost wily sd
ened conep to hep exper ttrencs and sinarsn ought
fd behaviour. how ar can ccwrclunl peyote ran with ny
fl end somentat convincing rca or we rone rd Wha se
Zs inis? Moremer bow doc one know when te miso hn toe
complied
“he othr ite ofthe cape i to give an overview of scion of
featurecomparstve bcs and unveil both of whlch ted ach ex
nes hres sone plasble aoe to ke cmparons and coir
‘nto etre ~ tat some sot of taxonomic or etegoiton tin =
[iy auemptocxpin ore dep» convincing cs forties woul be
impose
istoricl background
‘The modas operandi of many crx-cltaral pycholoite
“Having dtinested che basic intent ofthis caper, the type mindset of the
‘ny psychologist who injec ‘clare’ ito their research, scholarship and
‘teaching should beept in mind. Most contemporary peychologis, rear
4s of the extent to which they are enthusiastic students of the cultural
fontext of though: and behaviour, have been tained and professionally
‘ocalsed to thik in terms of quantative and nomothetc methodology
nd subsequent amiss ofthe pychologial wodd asthe define, discover,
|eenmruct and meas it As proiactsofedvation and trang in the highiy« wacran J tonne
‘psychologic’ Western world payhologists often tend to use various
convenient terns taxonomies, dimensions or eaegries of behaviour and
‘ought tht may accommodate anes research design and fit ely nto
‘appropri ad orthodox mode! that ends itl wo some kindof acceptable
sisi anass, To scale, to measure, to identify credible pigeonhole and
“maps ofthe ind tha maybe help tothe common aus of secking oer
in complex phenomena ~the opposite of which must be eter some sr of
«aos or exgustely mance thik description (Geeta, 973) ofconter it
tludes measurement but invites a sensitive and lat poste understanding
and interprettion~is to have the kind of methodolgia rigour that cence
has cherished for centuries AS EL. Thorndike once proce in an
‘suthortativeenpiscal voice, If something exit, exs in some amount,
‘and therelore can be measured’ The fd of peycholoialsscament and
‘esting, most of it emphasising some sort of quantification seen
predicated on this mindset. Follower of raw Thorndiian empiticin fee
argue that ifs peychologit snot meting something by sing appropelne
quantitative tchniques then he or she isnot practising ‘eal peyology (ae
sho Kars, this volume; Eckeasberger this volume). A dee to decane
anything akin to Mendelye’s ‘eign of order’ and to defend whatever i
found in human activites and thought i ss noted above, strange for
‘ultre-omporaiepeychologiss Some device tat might be aered sa
to all~ psychological linglstcaly and in varousepplations- would ia
‘ne broad and careful cast ofthe et, bringin ot of fish tat could be
“sae (no pan intended) wit cherished equanimity, The presumed ete
transcending data thas collected would then lp. provisional iter 0
confirm (or met) university in some dimension or category of inert
tothe psychological community. Such actions would thereby help them 10
Understand the competes of culture through a broad nomottc and
‘comparative (assumed etic) lens as opposed to 2 naromlyfoesed iio
‘rphic and contextual emi’) Ber covering the lens The ater, of ours,
quires neither peychometrc lingua fanca nor a methodologies! tempat,
hile the forer demands both,
aiture-oriented psychologists general seem to gravitate fo the prospec
and promises of adding to their methodologic toolbox devices that ts)
parall Mendsee's or Linnaeus’, or Krapetin views of world replated
by Phenomens or proceses, often cca wing to be understood by those
rho dre to dscover them. Crose-culturl pchologias especialy. rea
{ted to some hind of structure or template that would hel them dacoer ad
‘plain themaric cultural variations. The famous erly Greek mo icons
(Galen and expecially Hippocrates, developed the ies of humours dat reside
in the body, tus leading to four tempetaments (persorlity types, ough)
. Functional Universal. "To quali here 1 noted in 1980, a psychological
‘cory would have to be sensitive to societal variations of interested
Sehaviours that ave the same social consequence? (p. 169). 1 noted
that McCleland’s extensive research on achievement motivation was at
that time the most wide studied example ofa functional univers
McClellnd’s notion of Need Achievement x hey based on an import
ant aspect of Henry Murrays treatment of ‘prchogenc ned? (Powe
‘Afflation and numerous ethers, which themuelves may be wives),
"Need Achievement may fonction a univer only ifcertsn propostions
reste, These condition incude the spr of capitalism! and what it
means in cultural context, competing with some sort of standard of
ceelnce (defined ‘emia, the nature and function of clearing
‘rates and a amber of other antecedents to this particular need. The
famous Si Cultures Project (Whiting and Whiting, 1975) wed a pycho-
‘ural model of parenting, and it is another example of «funcional
‘iver. The Whiting model wil work ony if certain types of families
‘nd sociation practices arin place The strate of fale around the
world would fit in this category of univesals because the family unit
funtionstosatisy numerous needs (Georga etal, 206; Kaiba, 2007).
Diachronic Unies. The basi idea of lachroni universal i tht they
ar temporally invariant laws, but changes over vast periods of time may
Ihave tobe considered if they are used to help expsinbehaiou, Homan
‘memory for example, surely hs existed for ens. However, vas changes in
‘he social fibic ofa society, of masive technalogil advances, ot slow
bt sure changes in nutrition, to give thre examples, would hve to be
‘considered a nfences on memory,
‘thologically Oriented Univeral I human thought and behaviour ate to
be considered under this category, then the considerable seca ard
Tteratare on chimpanzees and ater primates would be guides Reply
increasing tterature in the emergent and popular field of evolutionary
perchology would have tobe consid for inughs in hil of univer
salt thinking. Human behaviour ean be understood bet if fundamen
‘al proposition is aceped: humans are hapes slaves of two unrelenting
‘master: biology and culture. Ethologically oriented universal sem toDISCOVERING PSEEHOSOGIEAL "ORDER ACROSS EXETUMES 75
fesde where these two power forces that aff all human activity
imersel. hope it m0 to simplistic to aay thatthe uma drama
isanalogousto « complex play of determinate length: logy presents
‘nimple sage while culture prover the raaghifuent setting and
urmplex chorcopaphy. Im georpect, this iype of universal shoal ave
‘ben (in 186) subsumed ute Sipe and Vaitorm User above)
becuse of thr tong linkage wth oly and the Darwin ec.
'. Sptematc Bia oul Univeral This velo universal en ace, ote
lay, arg perertage of tscech exursiune sd sy efits hy
‘rosette aod eat payline 1980 chute suggested
‘he following porte cassiatin of arises in ths wategry
{8 Dynamic nd lit, The best example ry he Frei tty an al
‘of is componet pars ang, Aéle Alp and mero eth
‘hologia the ies that entre the whole porson seo she ever
in dynamic ways with his or her emitonnen were ies nex.
‘Sage and invariant Any perpectve in paychlogy~ some theory
1 principle canbe eared 16 eter ceitores and pu to an eri
tes The most widely aed perapestves fr such exon ae tse
that invaie stags sates, typologies, oxonomis, syminanes or other
ays tn clearer chsier people. Gao! expe ofsich approaches
hae been Piagts theory which hae enjoyed much atention eros