Professional Documents
Culture Documents
SEMESTER 6th
PROGRAM BBA
ASSIGNMENT (01)
DATE 10/01/2021
Q No#1 what factors have contributed to the growth of globalization in recent decades?
A variety of factors have contributed to the process of globalization. Some of the most important
globalization factors are followed.
In spite of the fact that globalization has guaranteed an improved way of life and financial turn of
events, it has been intensely censured for its creation of negative impacts. Globalization isn't just a
monetary venture, yet it additionally intensely impacts the nation earth, strategically, and socially too.
Analysis of globalization is wariness of the asserted advantages of globalization. A considerable lot of
these perspectives are held by the counter globalization development. Globalization has made a lot of
worldwide and inner agitation in numerous nations. While the elements of private enterprise is
changing and every nation is special in its political cosmetics, globalization is an unchangeable
"program" that is hard to actualize without political distress. Globalization can be mostly answerable for
the current worldwide financial emergency.
Organizations take part in worldwide for an assortment of reasons, yet the objective is commonly
organization development or extension. Regardless of whether an organization enlists global
representatives or looks for new business sectors abroad, a worldwide system can help broaden and
grow a business. The most importantly reason is that western multinationals might want to extend their
deals and obtain fresher business sectors so they can record amazing development rates.
Q No#4 what are the different entry modes if IB? Discuss advantages and disadvantages with
examples.
There are six entry modes of international business that are different to another in doing international
business. Because every modes are make different place and business to every country let’s elaborate
them.
Exporting: exporting is the direct sale of goods and / or services in another country. Exporting is the
marketing and direct sale of domestically produced goods in another country. Exporting is a traditional
and well-established method of reaching foreign markets it is a typically the easiest way to enter an
international business. Exporting is the good way something about a product or service into the other
country. International trade is a good or service produced in one country that is sold into another
country. Companies export products and services for a variety of reasons. Exports can increase sales and
profits if the goods create new markets or expand existing ones, and they may even present an
opportunity to capture significant global market share.
Advantages of exporting companies export products and services for a variety of reasons exports can
increase sales and profits of a companies. Exporting can utilize the direct exporting strategy to test their
products in international markets before making a bigger investment in the local market greater
production can lead to larger economies of scale and better margins. If the product of a manufacturer is
successful in international markets he builds up name, reputation and goodwill.
Disadvantages of exporting the administration costs may rise as you may have to deal with export
regulations when trading outside the country. The second disadvantage of exporting is that the country
lose local markets control that are used to at home. Direct exporting involves lot of risks related to
credit, financing, collection, rejected merchandise and after sale service. These risks are borne by the
manufacturer alone. The channel of distribution in direct exporting may be lengthy. It has to carefully
decide the most appropriate channel to link the domestic operations to the overseas channels. Presence
of middlemen in the channel is unavoidable.
Licensing: Licensing is a business arrangement in which one company gives another company permission
to manufacture its product for a specified payment. ... An international licensing agreement allows
foreign firms, either exclusively or non-exclusively, to manufacture a proprietor's product for a fixed
term in a specific market. International licensing is a cross border agreement that permits organizations
in the target country the rights to use the property of the licensor. Licensing does have its limitations but
it can reduce the potential profit of outright ownership, affect the image of the brand due to lack of
control over licensee, and nurture a potential future competitor.
Advantages of the licensing it can create an opportunities for passive income. If you are the owner of an
intellectual property, then licensing it is an opportunity to create an ongoing stream of passive revenues.
Licensing can create new business opportunities to take arrangement in business because it requires
less money from them to start a business opportunity and that take the new business benefits from the
reputation and consumer awareness of the information. And its create an easies entry into foreign
market.
When a licensing arrangement is in place, then the licensor is able to get their product into new markets
much easier than if they were doing the work on their own. It is much easier to enter foreign markets in
this manner, as the license allows for the intellectual property to jump border requirements.
Disadvantages of licensing that create dependency upon the licensor. They are dependent upon the
quality of the IP being used to make their own profits. When a licensing agreement is signed, then the
licensee is taking on all the risk in the arrangement. Many licensors have found that their licensees
eventually become competitors in their own marketplace. It include geographic barriers to protect
against a needlessly competitive marketplace. One more disadvantages is that there is no guarantee
that a licensing agreement will generate cash. You could agree to a specific royalty rate with a licensee.
One of the biggest issues that licensors face with licensing agreements is a refusal by the licensee to
validate royalty statements. For example: A license where one company, as licensor, allows another
company, as licensee, the limited right to use a trademark for a limited purpose. A license where a
technology company, as licensor, grants a license to an individual or company, as licensee, to use a
particular technology.
Turnkey projects: A turnkey projects is a type of project that is constructed so that it can be sold to any
buyer as a completed product. Turnkey project is a term typically used with reference to construction
projects for which the developer undertakes the whole responsibility from design to completion so that
the building is available to the buyer in a ready-to-use condition. It is as a real estate development
project characterized by the builder absorbing all risk until a specific point has been reached. The
activities include land purchases, plans, construction and permits. He then sells the completed structure
to the housing authority when a project is finished to the last detail and the owner just has to turn the
key in the door to begin using the facility. A lot of public housing projects owned by the government are
turnkey projects. For these projects, a private developer takes up responsibility for all activities required
to perform the projects. One of the special modes of carrying out international business is a turnkey
project. The turnkey projects meaning, a contract under which a firm agrees to fully design, construct
and equip a manufacturing, business, service facility and turn the project over to the purchaser when it
is ready for operation for remuneration.
Advantages of turnkey projects are a way of earning great economic returns from the know-how
required to assemble and run a technologically complex process. Turnkey projects can build a country
where the political and economic environment is such that a longer term investment might expose the
firm to unacceptable political and economic risk. Turnkey project Reduced total time during the
contractual process by having just one process instead of two separate ones.
Disadvantages of turkey projects is that the firm that enters into a turnkey deal will have no long-term
interest in the foreign country because the firm that enter into tuenkey project that can create more
competitors and higher cost is assumed due to the higher risk that comes with total responsibility and
therefore bidders assume more risks.
Franchising:
Franchising is based on a marketing concept which can be adopted by an organization as a strategy for
business expansion. Where implemented, a franchisor licenses its know-how, procedures, intellectual
property, use of its business model, brand, and rights to sell its branded products and services to a
franchisee. Franchising is an arrangement where franchisor (one party) grants or licenses some rights
and authorities to franchisee another party. Franchising is a well-known marketing strategy for business
expansion. A contractual agreement takes place between Franchisor and Franchisee. Franchisor
authorizes franchisee to sell their products, goods, services and give rights to use their trademark and
brand name. And these franchisee acts like a dealer. Franchising is basically a right which manufacturers
or businesses give to others. This right allows the beneficiaries to sell the products or services of these
manufacturers or parent businesses. These rights could even be in terms of access to intellectual
property rights to another country to use there formula and strategy to gain more profits.
Advantages of franchising. Firstly, franchising is a great way to expand a business without incurring
additional costs on expansion. This is because all expenses of selling are borne by the franchise. This
further also helps in building a brand name, increasing goodwill and reaching more customers
Disadvantages of franchising.
A franchise can use franchising to start a business on a pre-established brand name of the franchisor. As a
result, the franchise can predict his success and reduce risks of failure.
The franchise also does not need to spend money on training and assistance because the franchisor
provides this.
Examples of franchising.
McDonald’s
Dominos
KFC
Pizza Hut
Subway
Dunkin’ Donuts
Taco Bell
Baskin Robbins
Burger King
Joint venture.
A joint venture is a business arrangement in which two or more parties agree to pool their resources for
the purpose of accomplishing a specific task. This task can be a new project or any other business
activity. In a joint venture each of the participants is responsible for profits, losses, and costs associated
with it. However, the venture is its own entity, separate from the participants' other business interests.
A joint venture can take advantage of the combined resources of both companies to achieve the goal of
the venture. One company might have a well established manufacturing process, while the other
company might have superior distribution channels. It can be a uniqueness of profit because two
companies forming a joint venture might each have unique backgrounds it can be benefit from the both
companies that can expertise and talent within their company. A joint venture is not a partnership. That
term is reserved for a single business entity that is formed by two or more people. Joint ventures join
two or more different entities into a new one, which may or may not be a partnership.