Fat Tire's 20-year life would indicate their success at:

a.Barter marketing
b.Relationship marketing
c.Production marketing
d.Sales marketing
Feedback
Correct. Production, sales, and barter marketing represent the evolution of the
marketing concept. Relationship marketing refers to "long-term, mutually beneficial
arrangements in which both the buyer and seller focus on value enhancement through
the creation of more satisfying exchanges.
Belgium Brewing's creation of different beers represents:
a.the promotion variable of the marketing mix.
b.the price variable of the marketing mix.
c.the distribution variable of the marketing mix.
d.the product variable of the marketing mix.
Feedback
Correct. Price, product, promotion, and distribution are all variables in the marketing
mix but the product variable of the marketing mix deals with researching customers'
needs and wants and designing a product that satisfies them.
According to the video, the people that work at Belgium Brewing would be
considered:
a.Sales oriented
b.Stakeholders
c.Non creative
d.Non interactive
Feedback
Correct. The video indicates the collaborative and creative work environment at
Belgium Brewing and also that the employees are owners which makes them
stakeholders—Constituents who have a "stake," or claim, in some aspect of a
company's products, operations, markets, industry, and outcomes.