6:$5*$

. $ 0 $ 5 8 1 *

6DWXVDWXQ\D
.DZDVDQ 3HUXPDKDQ 0RGHUQ GL 7HQJDK NRWD
&LPDKL \DQJ GDSDW PHPEHULNDQ NHWHQDQJDQ
NHQ\DPDQDQ GDQ NHDPDQDQ GHQJDQ NHVHJDUDQ
XGDUDVHUWDNHLQGDKDQDODPSHJXQXQJDQ
 ),/262),
0HQFLSWDNDQVHEXDKNDZDVDQKXQLDQVDPDDUWLQ\DGHQJDQPHQFLSWDNDQ
NHKLGXSDQNKXVXVQ\DEDJLSHQGXGXN\DQJEHUDGDGLGDODPQ\D.HKLGXSDQ
\DQJ PHQFLSWDNDQ NHEDLNDQ GDUL VHPXD VLVL DGDODK KDUDSDQ VHWLDS
PDQXVLDGDQKDOLQLGDSDWWHUFLSWDGDULVHEXDKKXQLDQ\DQJEXNDQ
KDQ\DPHPHQXKLIXQJVLÀVLNVHEDJDLW HPSDW WLQJJDO WHWDSL MXJD
GDSDW PHPHQXKL IXQJVL HPRVLRQDO \DQJ GDSDW PHQXPEXKNDQ
NHWHQDQJDQ GDQ NHQ\DPDQDQ 'HQJDQ KDUDSDQ XQWXN
PHQFLSWDNDQ NHEDLNDQ EDJL VHPXD VWDNHKROGHU NDZDVDQ
SHUXPDKDQ LQL NDPL QDPDNDQ 6ZDUJD .DPDUXQJ 6ZDUJD
DGDODK NDWD ODLQ GDUL 6XUJD \DQJ PHQJJDPEDUNDQ VHEXDK
WHPSDW \DQJ GLSHQXKL ROHK NHLQGDKDQ NHQLNPDWDQ GDQ
NHQ\DPDQDQ VHKLQJJD EXNDQ KDQ\D LPSLDQ XQWXN
PHQFLSWDNDQNHEDKDJLDQGDODPNHEDLNDQ6HGDQJNDQ
.DPDUXQJ DGDODK QDPD ZLOD\DK GLPDQD NDZDVDQ
SHUXPDKDQLQLEHUDGD.DPLEHUXVDKDPHQFLSWDNDQ
VHEXDKNDZDVDQKXQLDQ\DQJGDSDWPHQFLSWDNDQ
NHEDLNDQ\DQJGLPLOLNLDODPXQWXNPHQFLSWDNDQ
OHELK EDQ\DN NHEDLNDQ XQWXN SHQGXGXN
GLGDODPNDZDVDQSHUXPDKDQGDQOLQJNXQJDQ
VHNLWDUQ\D
5,1*.$6$1(;(&87,9(
3HUXPDKDQ6ZDUJD.DPDUXQJGHQJDQOXDVWRWDOPWHUOHWDNGLDQWDUD
ZLOD\DK\DLWXZLOD\DKNRWD&LPDKLGDQGL.DEXSDWHQ%DQGXQJ%DUDWGHQJDQ
NHWLQJJLDQWHUHQGDK SDGDPGLDWDVSHUPXNDDQ/DXW'HQJDQOHWDNNXUDQJ
OHELKNPGDULSLQWX7RO%DURV
'HQJDQ.RHÀVLHQ'DVDU%DQJXQDQ.'%PDNVLPDOPHQMDGLNDQ NDZDVDQ
SHUXPDKDQLQL´KLMDXµGHQJDQNHSDGDWDQUXPDK\DQJUHQGDK

.DZDVDQ 3HUXPDKDQ 6ZDUJD .DPDUXQJ GLUDQFDQJ EDJL PHUHND \DQJ

PHPEXWXKNDQWHPSDWWLQJJDODWDXUXPDKSHULVWLUDKDWDQGLNDZDVDQSHUXPDKDQ
PRGHUQ \DQJ GDSDW PHPEHULNDQ NHWHQDQJDQ NHQ\DPDQDQ GDQ NHDPDQDQ
GHQJDQNHVHJDUDQXGDUDGDQNHLQGDKDQDODPSHQJXQXQJDQ
$NVHVPHQXMX.DZDVDQ3HUXPDKDQ6ZDUJD.DPDUXQJDNDQGLEXNDGDULGXD
MDOXU\DLWXGDUL*HUEDQJGL-O.DPDUXQJGDQGDUL-O.RORQHO0DVWXULVHKLQJJD
VDQJDWPXGDKGLDNVHVGDULNRWD%DQGXQJGDQVHNLWDUQ\DGDQMXJDGHQJDQPXGDK
WHUKXEXQJ GHQJDQ EHEHUDSD IDVLOLODWDV XPXP VHSHUWL SXVDW SHUEHODQMDDQ
VHNRODKWHPSDWKDQJRXWNDQWRU3HPHULQWDKDQ.RWD&LPDKLGDQODLQODLQ
8QWXNPHQFLSWDNDQNHDPDQDQGDQNHQ\DPDQNDZDVDQSHUXPDKDQGLOHQJNDSL
GHQJDQDNVHV5),'GLJHUEDQJXWDPDSHPDVDQJDQ&&796PDUW8QLW6\VWHPGDQ
SHQDQDPDQVHPXDNDEHOGLEDZDKWDQDK

6HVXDLGHQJDQWDUJHWPDUNHWQ\DGLNHODVPHQHQJDKDWDVPDNDW\SHUXPDK\DQJ
GLEDQJXQPXODLGDULW\SHGDQ5XWLVL5XPDK0XOWL)XQJVL
GHQJDQKDUJDEHUNLVDUGLDQWDUD5S-XWDVDPSDLGHQJDQ0LO\DU5XSLDK

6ZDUJD .DPDUXQJ KDGLU XQWXN PHQMDZDE NHEXWXKDQ WDUJHW PDUNHW GHQJDQ

VHJDODNHOHELKDQ\DQJWLGDNGLPLOLNLROHKSHUXPDKDQGLVHNLWDUQ\DNDUHQDKDGLU
EXNDQKDQ\DPHQDZDUNDQKDUJD\DQJNRPSHWLWLIWHWDSLPHQDZDUNDQNDZDVDQ
SHUXPDKDQGHQJDQQLODLQLODLPRGHUQDODPLGHQJDQVHPXDNHEDLNDQ\DQJDGD
GLGDODPQ\DVHKLQJJDGDSDWPHQMDGLVHEXDKELVQLV\DQJPHQJXQWXQJNDQEDJL
SHQJHPEDQJGDQLQYHVWRU
Proper : Swarga Kamarung

36 bulan

Rp. 406.108.000.000

Rp. 103.133.801.175
$.6(6.(/2.$6,

'$5,0(6-,'$*81*
&,0$+,

'$5,*(5%$1*72/
%$526
ZƵƟƐŝ;ϲhŶŝƚͿ
0$5.(7,1*675$7(*<

7$ 5 * ( 7 0 $ 5 . ( 7
:DUJD NRWD &LPDKL %DQGXQJ  GDQ
VHNLWDUQ\D \DQJ PHQJLQJLQNDQ UXPDK
EXNDQVDMDVHEDJDLWHPSDWWLQJJDOWHWDSL
MXJD VHEDJDL WHPSDW XQWXN PHQLNPDWL
NHKLGXSDQWHQDQJQ\DPDQGDQDPDQGL
WHQJDKWHQJDKNHLQGDKDQDODPGDQXGDUD
\DQJ  VHMXN  GHQJDQ NRQVHS NDZDVDQ
KXQLDQ PRGHUQ VHUWD NHPXGDKDQ  DNVHV
GDUL NRWD %DQGXQJ GDQ GDUL SXVDW  NRWD
&LPDKL
0$5.(7,1*675$7(*<

'DODP VHWLDS NHJLDWDQ NRPXQLNDVL GL VDPSLQJ PHPSURPRVLNDQ SURGXN

NRPXQLNDVL MXJD GLODNXNDQ XQWXN SHPEDQJXQDQ LPDJH .DZDVDQ 3HUXPDKDQ
6ZDUJD.DPDUXQJ\DQJGDSDWPHPHQXKLNHEXWXKDQHPRWLRQDOFDORQNRQVXPHQ
3DGDDNKLUQ\DNRPXQLNDVLGHQJDQWDUJHWPDUNHWDNDQPHQFLSWDNDQSHQMXDODQ
\DQJ WHUMDGL EXNDQ KDQ\D GDUL NHEXWXKDQ NRQVXPHQ WHUKDGDS WHPSDW WLQJJDO
WHWDSL MXJD PHPHQXKL NHEXWXKDQ HPRVLRQDO \DQJ VDQJDW PHPHJDQJ SHUDQDQ
SHQWLQJGDODPSHQJDPELODQNHSXWXVDQ
.RPXQLNDVLGLODNXNDQXQWXNPHPEDQJXQDZDUHQHVVVDPSDLGHQJDQWHUFLSWDQ\D
WLQGDNDQSHPEHOLDQPHODOXLEHEHUDSDPHGLDRIÁLQHRQOLQHPDXSXQNHJLDWDQGL
ODSDQJDQ\DQJVHFDUDODQJVXQJEHULQWHUDNVLGHQJDQWDUJHWPDUNHW\DQJWHSDW

Ksd,>/E d,ZKh',d,>/E

ZĂĚŝŽ KƵƚĚŽŽƌ tĞďDĂƌŬĞƟŶŐ ^ŽĐŝĂůDĞĚŝĂ

ƌĂŶĚŝŶŐ

>Ktd,>/E

dƌĂĚĞDĂƌŬĞƟŶŐ &ĂŝƌƐǀĞŶƚ ŚĂŶŶĞůKƵƚůĞƚ

0$5.(7,1*675$7(*<

',675,%87,21675$7(*<
8QWXNPHPSHUOXDVGDQPHPSHUFHSDWSURVHV
SHQMXDODQNHEHUDGDDQ,Q+RXVH6DOHV3HUVRQ
DNDQ GLEDQWX ROHK 6DOHV 7HDP GDUL 3URSHUW\
$JHQW&RPSDQ\GDQSDUD)UHH/DQFH3URSHUW\
6DOHV$JHQW
6WUDWHJL 3HQMXDODQ GLODNXNDQ GHQJDQ
P H Q \ D V D U  S H Q M X D O D Q  J U X S  P D X S X Q
SHURUDQJDQ
$GDSXQ 3HQMXDODQ JUXS DNDQ PHQ\DVDU
SHUXVDKDDQ VZDVWD SHPHULQWDKDQ GDQ
NRPXQLWDV \DQJ EHUDGD GL NRWD %DQGXQJ GDQ
&LPDKLVHSHUWLWHUVHEXWGLEDZDKLQL

/͘/D,/ //͘EhE'

ϭ͘WĞŵŬŽƚŝŵĂŚŝ ϭ͘Z^,ĂƐĂŶ^ĂĚŝŬŝŶ
Ϯ͘WEŝŵĂŚŝ Ϯ͘>E
ϯ͘hŶũĂŶŝŝŵĂŚŝ ϯ͘,ƵƐĞŶ^ĂƐƚƌĂŶĞŐĂƌĂ
ϰ͘/</W^ŝůŝǁĂŶŐŝ ϰ͘WĞŵWƌŽǀ:ĂǁĂ
ϱ͘ƚĞũĂ&ĂĐƚŽƌLJ ĂƌĂƚ
ϲ͘hůƚƌĂ:ĂLJĂ ϱ͘ŝŽ&ĂƌŵĂ
ϳ͘,ƵƐĞŶƌŚĂŶƵĚ ϲ͘dĞůŬŽŵ
ϴ͘DŽƐůĞŵŽŵŵƵŶŝƚLJ ϳ͘<ŽŵƵŶŝƚĂƐŽŬƚĞƌ

ĚĂƉƵŶƉĞŶũƵĂůĂŶƉĞƌŽƌĂŶŐĂŶĂŬĂŶŵĞŶLJĂƐĂƌŵĂƐLJĂƌĂŬĂƚ
LJĂŶŐďĞƌĂĚĂĚŝ<ŽƚĂĂŶĚƵŶŐ͕ŝŵĂŚŝĚĂŶ:ĂŬĂƌƚĂ
 7+(675(1*7+6

:ĂƌŝŶŐĂŶ<ĂďĞů ,ĂƌŐĂ<ŽŵƉĞƟƟĨ Zd,ϴϬй

ĂǁĂŚdĂŶĂŚ

<ĞĂŵĂŶĂŶϮϰ:Ăŵ ^ƵŵďĞƌDĂƚĂĂŝƌ ZƵĂƐ:ĂůĂŶ>ĞďĂƌ

ĞďĂƐĂŶũŝƌ ĂŶĂƵƵĂƚĂŶ
RUTISI
)$6,/,7$6.$0,

Eht/^d<>hZ'

D^:/D',
,hdE<t^E
E:K''/E'dZ<

<ĞďĞƌĂĚĂĂŶ ŚƵƚĂŶ ŬĂǁĂƐĂŶ ĂĚĂůĂŚ ƐĂůĂŚ ƐĂƚƵ

<ŽŵŝƚŵĞŶƵŶƚƵŬŵĞŶũĂŐĂůŝŶŐŬƵŶŐĂŶ͘
 Type QTY NORMAL PRICE SALES VALUE

45 44 750.000.000 33.000.000.000
50 15 1.000.000.000 15.000.000.000
65 48 1.600.000.000 76.800.000.000
90 47 2.150.000.000 101.050.000.000
125 64 2.500.000.000 160.000.000.000
Ru si 6 2.000.000.000 12.000.000.000
TOTAL 224
Kelebihan Tanah 8.258.000.000
Total Penjualan 406.108.000.000

SALES CONTRIBUTION

0,4

0,35

0,3

0,25

0,2

0,15

0,1

0,05

0
45 50 65 90 125 Ru si Kelebihan
Tanah
dzWhE/d

     








1N







7U


















    

 

'(1$+/7'$6$5 '(1$+/7$7$6

dzWϰϱ >ͬ>d͗ϰϱͬϳϮ
>ƵĂƐ>ƚϭ͗ϮϵŵϮ
>ƵĂƐ>ƚ͘Ϯ͗ϭϲŵϮ

     



















1N 7U









  



'(1$+/7'$6$5




  



'(1$+/7$7$6

dzWϱϬ >ͬ>d͗ϱϬͬϳϮ
>ƵĂƐ>ƚϭ͗ϯϴŵϮ
>ƵĂƐ>ƚ͘Ϯ͗ϮϳŵϮ
dzWhE/d

     







1N







7U

















   

 

'(1$+/7'$6$5 '(1$+/7$7$6

dzWϲϱ >ͬ>d͗ϲϱͬϭϮϬ
>ƵĂƐ>ƚϭ͗ϯϯŵϮ
>ƵĂƐ>ƚ͘Ϯ͗ϯϮŵϮ

 

     



  





7U




1N





















        

 

'(1$+/7'$6$5 '(1$+/7$7$6

dzWϵϬ >ͬ>d͗ϵϬͬϭϱϬ
>ƵĂƐ>ƚϭ͗ϱϰŵϮ
>ƵĂƐ>ƚ͘Ϯ͗ϯϲŵϮ
dzWhE/d

        












7U



 
















 






      

 

'(1$+/7'$6$5 '(1$+/7$7$6

dzWϭϮϱ >ͬ>d͗ϭϮϱͬϭϳϬ
>ƵĂƐ>ƚϭ͗ϱϴŵϮ
>ƵĂƐ>ƚ͘Ϯ͗ϲϳŵϮ
LEMBAR KOMPETITOR
D’Green Aqila
KAMARUNG REGENCY
 L
P
 REKOMENDASI KBU
( KAWASAN BANDUNG UTARA )