Strategic Planning and Control

Outline of Topics

Assigned Topics for Presenters

Module 1 Introduction to Strategy, Planning and Structure

Introduction – JUAN F. PUJOL, JR.

1.1 Strategic Planning: The Context

1.2 What Is Strategic Planning?

1.3 The Process of Strategy and Decision Making

1.4 Business and Corporate Strategy

1.5 The Development of Strategic Ideas

1.6 Is Strategic Planning Only for Top Management?

1st Presenter -

Module 2 Modelling the Strategic Planning Process

2.1 The Modelling Approach

2.2 Strategy Making

Module 3 Company Objectives

3.1 Setting Objectives

3.2 From Vision to Mission to Objectives

3.3 The Gap Concept

3.4 Credible Objectives

3.5 Quantifiable and Non-Quantifiable Objectives

3.6 Aggregate Objectives

3.7 Disaggregated Objectives

3.8 The Principal–Agent Problem

3.9 Means and Ends

3.10 Behavioural versus Economic and Financial Objectives

3.11 Economic Objectives

3.12 Financial Objectives

3.13 Social Objectives

3.14 Stakeholders

3.15 Ethical Considerations

3.16 Are Objectives SMART?

 Strategic Planning and Control

Outline of Topics

2nd Presenter -

Module 4 The Company and the Economy

4.1 The Company in the Economic Environment

4.2 Revenue and Costs: The Basic Model

4.3 The Workings of the Economy

4.4 Forecasting: What Will Happen Next?

4.5 PEST Analysis

4.6 Environmental Scanning

4.7 Scenarios

4.8 The Economy and Profitability

4.9 Environmental Threat and Opportunity

3rd Presenter -

Module 5 The Company and the Market

5.1 The Market

5.2 The Demand Curve

5.3 Competitive Reaction

5.4 Segmentation

5.5 Product Quality

5.6 Product Life Cycles

5.7 Portfolio Models

5.8 Supply

4th Presenter -

5.9 Markets and Prices

5.10 Market Structures

5.11 The Role of Government

5.12 The Structural Analysis of Industries

5.13 Strategic Groups

5.14 First Mover Advantage

5.15 An Overview of Macro and Micro Models

5.16 Is Competition Changing?

 Strategic Planning and Control

Outline of Topics

5.17 Environmental Threat and Opportunity Profile: Part 2

5th Presenter -

Module 6 Internal Analysis of the Company

6.1 Opportunity Cost

6.2 Fixed Costs, Variable Costs and Sunk Costs

6.3 Marginal Analysis

6.4 Diminishing Marginal Product

6.5 Profit Maximisation

6.6 Estimating Production Costs

6.7 Accounting Techniques: Break-Even, Pay back and Sensitivity

6.8 Accounting Ratios

6th Presenter -

6.9 Benchmarking

6.10 Research and Development

6.11 Human Resource Management

6.12 The Scope of the Company

6.13 The Value Chain

6.14 Competence

6.15 Strategic Architecture

6.16 Strategic Advantage Profile

7th Presenter -

Module 7 Making Choices among Strategies

7.1 A Structure for Rational Choice

7.2 Strengths, Weaknesses, Opportunities and Threats

7.3 Generic Strategies

7.4 Identifying Strategic Variations

7.5 Strategy Choice

Module 8 Implementing and Evaluating Strategy

 Strategic Planning and Control

Outline of Topics

8.1 Implementing Strategy

8.2 Organisational Structure

8.3 Resource Allocation

8.4 Evaluation and Control

8.5 Feedback

8.6 The Augmented Process Model

8.7 Postscript: Strategic Planning

8th Presenter -

Module 9 Strategic Control

9.1 Meaning of Strategic Control

9.2 Definitions of Strategic Control

9.3 Types of Strategic Control

9.4 Purpose of Strategic Control

9.5 Techniques of Strategic Control

9.6 Strategic Control Process

9.7 Strategic and Operational Control

9.8 Role of Strategic Control

9.9 Participants in Strategic Control

9.10 Role of Organisational Systems in Strategic Control

9.11 Strategic Control Criteria

9.12 Barriers in Strategic Control