https://www.thenewsminute.

com/article/dishwasher-sales-suddenly-shoot-india-125497

SWOT ANALYSIS OF DISHWASHER-

SWOT (strength, weakness, opportunity, threats)- A company’s SWOT analysis is mainly
done in order to know its competitive profile in the market and based upon which the
company prepares its strategic plans for future course. SWOT analysis covers all the internal
as well as external factors that affects a business organization. Strengths and weakness are the
internal factors, Opportunities and Threats fall under the external environment.
In order to analysis our huge number of strengths and weaknesses, we will be conducting
SWOT analysis to identify our key strengths which can outperform our competitors.
Weakness-

SWASHER:
Strengths-
 Swasher will provide customized products according to the user’s needs.
 Due to its compact size and wheels provided, it will be highly portable.
 It will have a minimum noise level as compared to other dishwashers (around 40db).
 Introduction of AI and wireless technology, we offer app-controlled dishwashers.

Weaknesses-
 Being a start-up, Swasher will have a limited brand awareness initially.
 Our product will also have low product awareness among customers as dishwashers
are not very popular in India.
 Integration with other electronic devices.
 Due to limited capacity of servicing, service requests get delayed.

Opportunities-
 Owing to the uncertain situation, like the covid-19 pandemic, growth in sales of
dishwashers is expected.
 Now-a-days, customers are moving towards self-reliant and automated technologies
to ease their lives.
 Swasher can further tie-up with various hotels and restaurants.
 We will leverage on the information we get from the services providing to the other
customers.
 High- priced dishwashers available in India.
 Lockdown has reduced dependency on house-help. As a result there is surge in the
demand for dishwashers (up to 400-500%).
  Customer’s need for after sale services. Investment made on acquiring man power
will provide us opportunity for acquisition in the market.

Threats-
 Many misconceptions about dishwashers-
o Dishwashers are very expensive and are categorized as a luxury product.
o Many Indian utensils such as kadhai and tawa cannot be cleaned in a
dishwasher.
o Dishwashers consume a lot of water and electricity, thus increasing our cost.
 Other existing competitions

PESTLE ANALYSIS-
Political, Economic, Social, and Technological, Legal and Environmental. (PESTLE). We
have conducted the PESTLE analysis on Swasher in order to know all the external factors
that are or might affect our business organization.

1. Political- These variables affect how much a government may impact the economy or
a particular business.

 Government and political regulation of firms can have a significant impact on

profitability and business. Furthermore, a country's political atmosphere is
inextricably linked to its economic environment, and so has an impact on
businesses via influencing customer’s confidence.
 Political unrest in other nations: Chinese vendors make up a big portion of the
supply chain for consumer electronics businesses, and China is a developed
and rapidly rising market. As a result, the political climate in nations like
China has an impact on our companies' sales in given regions. The supply
chain and operations of enterprises in this industry can be disrupted by
political unrest in other nations.
 Geopolitical shifts and other dangers like as terrorism represent significant
risks. International enterprises are also influenced by political relationships
and commercial agreements between nations. Company can conduct business
more easily in nations with whom South Korea has cordial relations or trade
agreements. In this method, political factors are taken into account.
 Strikes by trade unions: It hampers the employee- organization relationship. It
will deteriorate teamwork and profitability of the business.
 Anti-competitive activists: Practices like price fixing, group boycotts,
agreement between competitors, etc., also affect one’s business negatively.
 Conservative market blocking cross border sales
2. Economic- These are aspects of an economy's growth that have a direct effect on a
corporation and its long-term consequences.

 Economic variables can always have a direct impact on foreign business

profitability. Apart from the recession, the global economy has experienced
significant swings in the recent ten to fifteen years. While a downturn in the
economy affects consumer confidence and spending, it can also have an
impact on corporate productivity and profitability.
 Economic fluctuations can have a negative impact on a company's operations
from time to time. As you can see, economic considerations can have a variety
of effects on an international business.
 External cost minimalization: External costs such as water requirement for
operating the dishwasher also needs to be minimized, in order to ensure
customer satisfaction.
 Demand /Supply: mismatch of demand and supply for the products and after
sales services.
 Cost efficient cover : various materials which are lower in cost can be used to
make the outer covering of the product, which will lead to cost reduction,
which will in turn lead to increase in profit.

3. Social- These elements examine the market's social environment and assess
determinants such as cultural trends, demography, population statistics, and so on.

 In the context of business, socio-cultural elements are also quite essential.

Social trends have an impact on company and brand profitability. Socio-
cultural trends also play a role in marketing. To be effective in marketing and
advertising, firms must also consider societies and their cultures while
marketing their products and brands. Socio-cultural aspects important, and
they can have an impact on business strategy as well, because companies are
frequently obliged to have various strategies for different markets.
 Social trends: Changing trends might cause demand for specific products to
increase or decrease. It is for this reason that most brands place a premium on
innovation in order to stay ahead of the competition and capitalize on
changing trends.
 Advertising preference: the advertising preference of customers also varies
depending on their location, education, taste, etc.
 Educational level: People who are comparatively more educated will be
welcoming dishwashers quickly and more
 Community: The app-based service provided by us will lead to community
building among our customers.
4. Technology- Technology advances at a breakneck pace, and customers are eager to
adopt new innovations. It entails comprehending aspects such as technical
improvements and the rate at which technology becomes obsolete.

 Every company is racing to stay technologically ahead of the competition.

Swasher will also invest in innovation, putting it ahead of the competition on a
number of fronts.
 Integration of AI: We will provide app-based operation for our product. The
customer can operate the machine even from their workplace.
 Internet connectivity: It is also an important factor for our product as we are
providing app-based operation. So, in areas where the internet connectivity is
low, the customers might face problem.
 CRM systems

5. Legal- There are external and internal aspects to these issues. There are certain laws
that affect a country's business environment, as well as specific practices that firms
maintain for themselves.

 Labor-related legislation: Labor legislation, sometimes referred to as labour

law, is the set of laws, administrative decisions and precedents dealing with
the legal rights and constraints of workers and their organisations. ·
Employment standards include general holidays, yearly leave, working hours,
unfair redundancies, minimum wages, discharge and severance pay. Industrial
relationships – certification of unions, labour/managing relationships and
unfair labour practices. Workplace health & security.
 Environmental law: Laws related to noise, land, air pollution ans messures to
lower them.
 Copyright law: Copyright is a right granted by the law to creators of literary,
dramatic, musical and artistic works and producers of cinematograph films
and sound recordings. We will be getting our brand patent.

6. Environment- Climate, weather, geographical location, global warming,

environmental offsets, and other factors are all included in a company environmental
study.

 Sustainability is no longer just a passing fad; it has become synonymous with

brand image and brand equity. As part of its sustainability and CSR initiative,
the company can also invest in the environment and environmental awareness.
Aside from ensuring a long-term business functioning,
 1-1-1 philanthropic model, which involves giving one percent of product, one
percent of equity, and one percent of employees’ time to communities and the
non-profit sector.
 Availability of non- renewable goods is low. So business needs to operate
keeping that in mind.
 https://www.marketing91.com/marketing-mix-ifb/
https://iide.co/case-studies/lg-marketing-strategy/

Price of various brands-

https://www.compareraja.in/lg-dfb424fw-14-place-dishwasher-price.html
https://www.compareraja.in/appliances/brand/bosch-dishwasher-price-list-in-india.html
https://www.voltasbeko.com/dishwasher-machines/all-dishwashers
https://www.ifbappliances.com/products/kitchen/dishwashers

Competitive profile-

Basis Bosch Voltas LG IFB

Marketing Direct selling Green mission By advertising Multi-level marketing

the company
High profile advertising through Because it feels that the
numerous means high quality of its
Social media marketing of products is sufficient
communication, for its promotion, it
you can raise a relies on word-of-
lot of brand mouth advertising.
 awareness. Organising
several events like trade
TV fairs, etc.
advertisements,
magazines,
newspapers, and
the internet.
Place/ It has two marketing Voltas has a The places of Manufacturing
Distributio channels through which presence in distribution for factories, warehouses,
n it sells its products. practically every LG is through dealers, franchise
The first is through its city and town in the local stores outlets, and, finally,
online website, where it India when it However, with consumers make up
sells directly to comes to its the development IFB's powerful
customers. The second business to of ecommerce, distribution chain for
method is to sell to customer we now marketing its products
wholesalers, who then segment. It also discover that LG throughout India.
sell to various stores offers its items on products are
around the country. major e- sold both on
These are then sold to commerce sites their own site
the company's clients. such as Flipkart, and on various
Snapdeal, ecommerce
Amazon India, sites.
and others,
allowing it to
reach customers
across the
country.
Price Rs. 35000-45000 Rs. 25000-50000 Rs. 50000- Rs. 35000-45000
60000

Revenue ₨. 19,996 crores Rs 963.11 crores Rs 5,500 crore Rs 2716.52 crore

generated

Bosch
https://www.designerappliances.com/blog/bosch-dishwasher-review-100-vs-300-vs-500-
vs-800-series/
https://bosch.pissedconsumer.com/review.html

Pros
 Bosch offers a great variety of dishwashers that are suitable for all budgets
 Its products have stainless steel interior
 It also gives customers the option of flexible racks,so adjusting the dishwasher
depending on number of utensils.

Cons
 Takes a considerable amount of time to clean, around 3 hours to completely clean and
dry the utensils.
 Many of its customer are not completely satisfies by the after-sale services provided
by the company.
 People living in an area with hard water will need a dishwasher with water softener.
Bosch does not have a big selection when it comes to water softener models.
 It does not provide dishwasher drawer or portable dishwasher facility.
 Many models of Bosch lack the sure-fire drying features.
 It sometimes becomes difficult to eliminate the order in the dishwasher.
 Bosch dishwasher sometimes results in chipped dinner plates.
 Due to no availability of portable features, customer face difficulty in moving the
dishwasher.

Voltas

https://www.amazon.in/Voltas-Beko-Settings-Dishwasher-DF15SP/dp/B07NF7ZLDQ

Pros
 It mainly comes in a small size, so it is good for small families.
 It provides compact space saving table top model.
  Easy installation- does not require inbuilt fitting, an individual user can do it himself.

Cons
 Water leakage from the dishwasher causes problem for the customer.
  The wash cycle duration is too long and it is not very effective for Indian vessels.
 Limited number of big utensils can go in at once, thus leads to slow cleaning.
 Very big utensils don't fit in due to its compact size.
 Uses a lot of water during cleaning.
 Installation of Voltas dishwasher can be hassle if customer doesn't meet certain
prerequisites.

Specifications Voltas Beko Bosch dishwasher

Design Compact and sleek design Bulky look

Weight Lightweight Heavyweight

Utensils Placement 8 Place Setting 12 Place setting

Wash 6 Wash Program 6 Wash Programs

Rack Adjustable upper rack No adjustable rack

Indian Kitchen Good to clean big vessels Cannot clean

Cleaning Performance Cleans is perfect Perfect cleaning

Look Premium look Normal look

Noise Produces less noise Low noise

Warranty Warranty on motor and product Has warranty on motor

Water consumption 8 liters 10 liters

My Overall Rating 4.5/5 4.3/5

Price Check Check

Market Gap analysis-

Gap analysis is used to determine the gap between a company's potential and its current
market position. There will always be a gap between what the corporation wants and what
it gets. Alternatively, once the organization has fulfilled its goals, it must improve its
objectives. Gap analysis is applied in all of these situations. The gap analysis assists the
organization in choosing the next measures to taken to reach the desired objective from the
current state. 
 1) No existing dishwasher to meet Indian customer’s needs:
One of the most important reasons why dishwashers are not very popular in India is that
companies do not target Indian consumer in particular keeping their exact needs into
consideration.
Through Swasher, we aim to target a certain Indian region, at first, and then broaden our
target area. It will especially be designed for Indians, which will allow us to meet all of their
needs and wants.
2) Post sales services- people think that dishwashers are difficult to maintain also, it
requires a lot of effort to clean and re-use it.
3) Consumer awareness
4) Consumer’s trust on the product
5) Unwillingness to adapt to new technology –
shift from house-help to dishwasher.
unwillingness to learn how to use a dishwasher.
6) Price misconception- dishwasher for upper class only.

Partners that will help us increase access to customers-

1. Hotels- Fast, cost-effective, effective. A washing machine must be 100% dependable
in high times in a hotel. Its unique technology is designed to satisfy the greatest
demands and optimize its economy. An all-rounder for a wide range of wash items.

2. Hostel mess- Collaborating with various educational institutes, which has hostels.
Dishwasher can be used by them in the mess or canteen. As a large quantity of
utensils are disposed in mess on daily basis, it can be beneficial for them.

3. As a winning prize- various organizations organize national competitions many a

times. So we can also collaborate with them to increase the reach of our product. The
winners can be given dishwasher as a winning prize.

4. Supermarkets- many supermarkets and malls provide huge offers and rewards during
festive occasions. So we can collaborate with them to increase the reach of our
product.