1- IKEA

Ikea’s initial international expansion involved foreign sourcing of products because of inability to obtain
goods from local manufacturers at a low price. In international marketing they adopted an expansive strategy
with a modification first to the target the most conservative market in Europe ,followed by a relatively slow
further expansion into other northern European countries and higher income English speaking nations.
4-FOREIGN MARKET
Review your company: leadership, your team, capacity to expand, product or service
Develop a market entry strategy: set clear goals, do preliminary research on your market. Choose your
mode of entry
Prepare and execute an export marketing plan: more detailed research, logistics needs, promotion plans,
needed adaptations
5- TURQUALITY TANIM
Turquality is basically an accreditation system, which is designed not only for elevating the
beneficiary companies to the level of international benchmarks, but also creating awareness on the
internationally accepted values like quality and novelty that are actually carried by these brands.
6-PROJEDEN HEDEF PAZAR AVANTAJI
Türk tekstil ve hazır giyim sektörü kurulu kapasite açısından Avrupa ve diğer ülkelerle
kıyaslandığında Türkiye önemli bir paya sahiptir. AB pazarına yakınlığı, hızlı mal teslimatı, düşük
maliyetli işçilik, yüksek ürün çeşitliliği ve esnek üretim yapısı. Kur oranına bakıldığında Avrupa
ülkelerine kıyasla Türkiye’den almasını daha avantajlı olmasıdır ve fiyat performansın diğer ülkelere
göre yüksek olmasıdır.
7- PRICE STRATEGY

• Skimming the market

• Sliding down the demand curve

• Penetration pricing

• Preemptive pricing

• Extinction pricing
8- MARKETING STRATEGY
Strategic issues: choice of countries, product markets, target segments; methods of operation timing.
Tactical issues: product positioning, adaptation, advertising, pricing, distributing
Export planning and strategy development components: goal, program and organization