TEMPLATE: PRODUCT AND SERVICE DEVELOPMENT CANVAS

[Product and Service]

ORGANIZATION PROFILE

1. Network Description:

Mission:

Vision:

2. Product or Service Description:

RURAL HEALTH INNOVATIONS 1

Based on Business Model Generation Canvas: Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value Proposition Design.
Hoboken, NJ: Wiley & Sons
 TEMPLATE: PRODUCT AND SERVICE DEVELOPMENT CANVAS

[Product and Service]

STRATEGIC THINKING

3 a. Target Market(s):

3 b. Project goals met by this product or service: 3 c. Project strategic objectives met by this product or
service:

RURAL HEALTH INNOVATIONS 2

 TEMPLATE: PRODUCT AND SERVICE DEVELOPMENT CANVAS

[Product and Service]

MARKETING THINKING

4 a. Jobs being worked on or problems being solved by 4 b. Pains experienced by the target market while doing
the target markets: their work:

4 c. Gains wished for or expected by the target market

while doing their work:

4 d. Key Messages:

RURAL HEALTH INNOVATIONS 3

 TEMPLATE: PRODUCT AND SERVICE DEVELOPMENT CANVAS

[Product and Service]

OPERATIONAL THINKING

5 a. Desired target market experience and relationship: 5 b. Product or service mode of delivery:

5 c. Key Initiatives: 5 d. Key Resources: 5 e. Key Partners:

RURAL HEALTH INNOVATIONS 4

 TEMPLATE: PRODUCT AND SERVICE DEVELOPMENT CANVAS

[Product and Service]

FINANCIAL THINKING

6 a. Financial Goal: 6 b. Financial Assumptions:

6 c. Expenses: 6 d. Revenues:

Year 1 Year 2 Year 3 Year 1 Year 2 Year 3

Start-up Costs Total Revenue Stream 1

Direct Costs Total Revenue Stream 2

Indirect Costs Total Revenue Stream 3

Total Expenses Total Revenues

RURAL HEALTH INNOVATIONS 5

 TEMPLATE: PRODUCT AND SERVICE DEVELOPMENT CANVAS

[Product and Service]

6 e. Forecasted annual net income (pro forma):

Year 1 Year 2 Year 3

Total Revenues

Total Expenses

Total Net Income

RURAL HEALTH INNOVATIONS 6