Group assignment

Select any organization that exited in Ethiopia visit and collect the document
relevant to your project and assess the overall strategic plan of the organization. It
should be through review of the entire document and need to include all the
guideline elements. The strategic document shall first presented as given by the
oranzation and you will recommend what additional element shall be added and
will identify gaps from the document. Note strategc document mostly ranges from
80 to 150 pages. That is why I give you the chance to submit in soft copy.
Value 30% mark
After completing the project, send the project using
eldanamulugeta@yahoo.com
Presentation will be conducted oneweek before final exam ( slide shall
not be greater than 30),
Project guideline
Content of the project assignment
Executive summary
Chapter One: Introduction
 Organizational background
 Organizational structure
 The mission
 Vision
 objective
 Goal
 Value
Chapter two: Environmental scanning
 External Environmental Analysis (opportunity and threat identification )
 Customer analysis
 Identify customer group of the organization
 Identify Customers Motivations
 Identify Unmet Needs of Customers
 Competitor analysis
Identify Potential Competitors
Understand Competitors
Identify Strengths and Weaknesses of your organization Competitor
 Market Analysis
 Identify Actual and Potential Market Size of the selected organization and its competitors
 Identify possible Market Growth
 Identify Cost Structure
 Identify Market Trends
 Identify Key Success Factors-Bases of Competition
 Environmental analysis (PEST analysis)

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  Political analysis
 Economic analysis
 Social analysis
 Technological analysis
 Michael porter analysis and evaluation from your selected organization
perspectives
1. Threat of new entry
2. Threat of rivalary
3. Threat of substitute
4. Threat of bargaing power of buyer
5. Threat of baraing power of supplier
Internal Environmental Analysis (Strength And Weakness Of The Organization)
 Self-analysis
 Conduct Shareholder Value Analysis
 conduct strength weakness analysis of your own organization
 Conduct Financial Performance-Sales and Profitability
 Identify and use Performance Measurement-Beyond Profitability
 Conduct functional analysis
 VIRO analysis
 Portfolio Analysis
 explain the organization BCG Growth-Share Matrix
 explain the organization GE Matrix
 explain the organization the Market Attractiveness-Business Position Matrix
 explain the organization the Risk Matrix
 value chain analysis
Chapter three
Major strategies used by the firm
Corporate level strategy
Alternatives strategies
1. Growth strategies
2. Stability strategy
3. Retracement strategy
4. Combination strategies
1. Growth strategies
A. Internal growth
1. Maket penetration strategy
2. Market development strategy
3. Product development strategy
4. Diversification strategy
B. Concentration strategies
Vertical growth
A. Vertical backward integration
B. Vertical forward integration
Horizontal growth
C. Merger
D. Takeover/ acquisition strategy
E. Horizontal integration
F. Diversification
G. Joint venturing

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2. Stability strategy
A. Maintenance of the statuesque
B. Sustainable strategy
3. Retracement strategy
A. Turnaround
B. Captive company
C Transformation
D. Divestment
E. Liquidation
4. Combination strategy
A. Portfolio restructuring
2. Strategic business level strategy
 Low cost leadership strategy
 Focused low cost strategy
 Focused differentiation strategy
 Differentiation strategy
 Best cost provider

Chapter four
Implementing strategies used by the firm
Chapter five
1. Problem identification and summery
 evaluate each environmental scanning phase ,strategies used by the firm and
implementation strategies
 Find out the major problems and challenges of the organizations from the above
environmental scanning, strategies used by the firm and implementation phase-in
summarized way
Chapter six
Recommendation
Develop alternative strategies for the organization in each stage of the problem areas of the
organization
 Reference
 Appendix
Evening students are encourage to do on the following
organization more
1. Ethiopian grain trade enterprises ( most advisable organization)
2. Ethiopian gernal merchendizing enterprise (GNAD)
3. Etfruit ( most advisable organization)
4. Omedad ( most advisable organization)
5. Addis fana merchendizing enterprises ( most advisable organization)

Weekend section one students are encurge

to do on
2. Shemu oil/ hamaressa oil

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 3. Water bottling
4. National cement/ cement factories (( most advisable organization)
5. Coffee/ chat exporters

Weekend section 2
1. Three or above star Hotels
1. Private hospitals
2. NGOS
3. Soap and detergent actory other than shemu
4. Agro processing companies ( most advisable organization)
5. Food processing companies ( Dire Dawa food complex, or other pasta,
macaroni, biscuit or ……
6. Furniture or taxitle
Not advisable companies
“Banks”

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