Question 1: How should Susan launch her startup?

Which challenges do you expect for her

company going forward?
Question 2: Design an action plan for Susan that will help her successfully launch into the
market and increase the number of users of her platform.
Answer:
1. Refine Business Idea
Susan needs to adapt the business idea in order for it to be solid and flexible. It should
include the problems your product or service is solving, who your ideal customers are,
and how much launch is going to cost you, etc.
2. Business Plan
Writing out a proper Business plan is the next step to a successful launch of Susan’s
Business. It should be based on the needs and goals of the business.
3. Domain and social Media Handles

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Susan should buy the domain for her business and also reserve social media accounts to

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engage more with customers.

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4. Marketing plan

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Next, Susan should come up with a Marketing Plan. This can include Email Marketing,
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blogging or Growing Social Media Influence.
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5. Make an appointment with an Accountant
When you register your business, you will need to answer important questions like:
 What kind of business should I register?
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 What kind of records should I keep?

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 What do I need to know about taxes?

6. Register your Business
7. Opening a Business Bank account
8. Make an appointment with a Lawyer
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Go through your business with a lawyer. Some important questions could be about
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Paying people, starting your business plan while you’re still at your full-time job and
sharing your business plan with friends to get feedback.
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