1.

An inability to recall an event that actually took place is known as _______

A. Telescope error B. Omission error
C. Creation error D. Researcher error

2. A sample where the population is divided into sub groups and then a simple random
sample is selected within each of the sub group is known as ______
A. Cluster sampling B. Double sampling
C. Sequential sampling D. Stratified sampling

3. The object or subject about which or from which the information is desired is ______
A. Sampling element B. Sampling frame
C. Sampling unit D. sampling

4. Non-probability sampling does not include ______

A. Quota sampling B. Snow ball sampling
C. Cluster sampling D. Purposive sampling

5. Roll number of a student is an example of _________ scale.

A. Ordinal scale B. Nominal scale
C. Interval scale D. Ratio scale

6. Two equivalent forms of the scales are constructed and then the same respondents
are measured at two different time are considered as _________
A. Split half reliability B. Test – retest reliability
C. Alternative forms reliability D. Coefficient reliability

7. A formation of _________ scale uses a line having two extreme ends.

A. Continues rating scale B. Semantic differential scale
C. Staple scale D. Itemized rating scale

8. Which method is known as ‘Priori’ method?

A. Method of appeal to authority B. Method of self-evident truths
C. Scientific method of knowing D. Method of tenacity

9. Which of the following is not a quality of good business research?

A. Verifiable B. Precise terminology
C. Ethical standard D. Focus group

10. Exploratory design includes

A. Descriptive design B. Causal design
C. Secondary data D. Primary data
11. Same sample taken out of population is analysed repetitively for the same objective
or purpose of variable at different time interval is ____________
A. Longitudinal research design B. Single cross-sectional design
C. Multiple cross-sectional design D. Descriptive design

12. _______variables are those variables which are prime reason for dependent variable
to take place or to change.
A. Moderating variables B. Extraneous variables
C. Independent variables D. Intervening variables

13. Instead collecting information which is related to original research objective,

researchers end up collecting information which is not useful is known as ________
A. Measurement error B. Analysis error
C. Surrogate information error D. Sample frame error
14. When comparison is made between two different segments of population, two
different kinds of products or two different brands in the same product category is
known as ___________
A. Casual hypothesis B. Relative hypothesis
C. Basic hypothesis D. Null hypothesis

15. Which among the following is not a part of research process?

A. Selection of source of data B. Preparation of research report
C. Sampling decision D. Pre-testing by a pilot survey

16. _______is an image or idea specially invented for a given study or research.
A. Construct B. Operational definition
C. Dictionary D. Concept

17. ______is organized structured fact or presented in a given context so as to make

them useful.
A. Data B. Information
C. Primary data D. Secondary data

18. General or private sources of external secondary data includes _______

A. WHO B. Indian council of social science research
C. Right to information act D. Directories of various associations

19. Which of the following is not a part of secondary data advantages?

A. Edited & filtered format B. Authenticity & correctness of data
C. Units of measurement can be different D. Mental & physical efforts are less

20. In case of ______observation the subjects don’t know that they are being observed.
A. Undisguised observation B. Indirect observation
C. Disguised observation D. Human observation
21. A research is _________
A. Searching again and again B. Finding solution to any problem
C. Working in a scientific way to D. None of the above
search for truth of any problem

22. The extraneous variable could be define as ______

A. The variable that is responsible about a change to the dependent variable
B. All factors that affect the relationship between the independent and
dependent variable
C. Changes in the dependent variable because of ambiguity in the research
instrument
D. Changes in the independent variable leads to change in dependent variable

23. Which research is conducted to expand scope of knowledge of that particular

discipline?
A. Basic research B. Qualitative research
C. Absolute research D. Cross-sectional research

24. Method of tenacity is considered as ________

A. Method of appeal to authority B. Method of self-evident
C. Method of untested opinion D. Scientific method of knowing

25. Process to evaluate secondary data does not include _______

A. Answer to research questions B. Relevancy of current time period
C. Accuracy of data D. Data selling firms

26. _________general published database.

A. National sample survey organization B. Import-export of India
C. Council of social science research D. Directories of various association

27. Hypertext mark-up language of_______

A. E-mail interview B. Internet interview
C. Mail panel interview D. Ordinary mail interview

28. In which method physical stimuli or visual aids can be used greatest?
A. Personal interview B. Telephone interview
C. Mail interview D. Electronic interview

29. Personal interview method includes_________

A. Person administered method B. Self-administered method
C. Both (A) & (B) D. None of the above
30. Copies of old marketing research, own price list, brochures of own products are the
example of_________
A. Published database B. Computerised database
C. Ready to use internal secondary D. Internal secondary data requiring
data processing

31. All research process starts with_______

A. Hypothesis B. Experiments to test hypothesis
C. Observation D. All of the above

32. ‘Research Methodology’ refers to_________

A. The sampling technique B. The tools that the researcher use
C. The chain of association between the research question and the research
design
D. Qualitative methods

33. ______research is the gathering of primary data by watching people.

A. Experimental B. Casual
C. Informative D. Observational

34. The outcome of what is being measured is termed as ________

A. Independent variable B. Dependent variable
C. Predictor variable D. Hypothetical variable

35. Conducting surveys is the most common method of generating ________

A. Primary data B. Secondary data
C. Qualitative data D. None of the above

36. In case of______, the event or behaviour of a person is observed as it occurs.

A. Structured observation B. Disguised observation
C. Direct observation D. Human observation

37. The results of an experiment can be generalized to other settings is known as______
A. Internal validity B. External validity
C. Both (A) & (B) D. None of the above

38. More time, money and labour are used to collect_______

A. Primary data B. Secondary data
C. Qualitative data D. None of the above

39. Respondent’s co-operation is best in the method of_______

A. Mail survey B. Electronic survey
C. Personal survey D. Telephone survey
40. ______may be defined as a systematic viewing of a phenomenon under its natural
setting for the purpose of gathering the data.
A. Experiment B. Observation
C. Survey D. Questionnaire

41. A person who plan and conduct an empirical investigation independently or with the
help of others is called as______
A. Respondents B. Enumerator
C. Investigator D. Invigilator

42. Data originally collected in the process of investigation are known as_______
A. Foreign data B. Primary data
C. Secondary data D. Third party data

43. An observation technique where the researcher himself actively remains associated
with other members of group and observes the behaviour and activities of the group
of study is known as_______
A. Quasi participant observation B. Non-participant observation
C. Participant observation D. None of the above

44. From the list given below, identify those which are ‘Non-probability sampling’
procedures.
i. Simple random sampling ii. Dimensional sampling iii. Snowball sampling
iv. Cluster sampling v. Quota sampling vi. Stratified sampling

A. (i), (ii) and (iii) B. (ii), (iv) and (v)

C. (i), (iii) and (v) D. (ii), (iii) and (v)
45. Ability, attitudes and interest can be measured by_______
A. Rating scale B. Observation scale
C. Self-analysis D. Objective test

46. Which is the simplest form of measurement?

A. Ordinal B. Interval
C. Ratio D. Nominal

47. Increasing the sample size has the following effect upon the sampling error?
A. It increases the sampling error B. It reduces the sampling error
C. It has no effect on the sampling error D. None of the above

48. What type is snow ball sampling?

A. Non-probability sampling B. Probability sampling
C. Random sampling D. Multi-stage sampling

49. Which one of the following, from the list of all identified elements of a population?
A. Sample B. Class
C. Sampling frame D. Cluster
50. In a survey people are choose from class friends or neighbours for the purpose of
knowing their preference for a certain brand of soft drink, is an example of________
A. Convenience sampling B. Judgemental sampling
C. Cluster sampling D. Stratified sampling