Flavio Pereira

Brasil: Rua Ouro Preto, 303 / Casa 3 – Carapicuíba – 06350-270 – São Paulo
USA: 359 Lake Crest Ct – Weston – 33326 – Florida
Phone BR +55 (11) 98932-2514 / US +1 (305) 767-8393
e-mail: pereirasan@gmail.com / LinkedIn: https://www.linkedin.com/in/flavio-pereira-1441538

SALES, DIGITAL, BUSINESS INTELLIGENCE & MARKETING EXECUTIVE

► Dynamic results oriented executive with 18+ years in Business Intelligence/Sales/Digital/Marketing/Research with
international experience (+7 years in Miami working Panregionally in LATAM markets). ► Proven ability in delivering
sales strategy & operations results for several groups, clients & brands of different industries. ► Focused on providing
optimal communication of brand attributes via the best media channels. ► Extensive knowledge of Brazil, the US and
LATAM media, sales, marketing & business intelligence. ► Digital, OTT & TV expert, presenting technical experience
with the most recent tools and processes, Big Data & predictive analysis, with track record on usage of Digital metrics,
Social Media and ROI delivery. ► Masters technology and has great presentation, communication and interpersonal
skills, making sure projections are met timely and within budget.

PROFESSIONAL EXPERIENCE

>From A+E Networks Latin America BRASIL – São Paulo – SP

Sep/2019
<To INTELLIGENCE PLANNING HEAD
Present
Job Description: Responsible for reestructuring the Intelligence for Sales/Marketing/Content at A+E Networks Brasil
Day
(A&E, History Channel, H2 & Lifetime brands) while providing market/media/ott & digital analysis.

>From THE WALT DISNEY Company / ESPN do Brasil BRASIL – São Paulo – SP
Jan/2016
<To DIRECTOR, SALES PLANNING & OPERATIONS, BUSINESS
Aug/2019 INTELLIGENCE & MARKETING
WITH ESPN / DISNEY / FOX MERGER = MIGRATED AS EMPLOYEE OF DISNEY
Job Description: Sales & Marketing Intelligence Area Head ESPN: Responsible for 4 departments: BUSINNESS
INTELLIGENCE – Company Strategy, Sales Strategy & Data/Insights/Research. PLANNING – Strategic Planning for
Sales, Packages Development & Pricing. MARKETING – Branding, External Brand Media Communications Buy, Events,
PR & Own Promo Ads (TV & Digital). AD OPS – Delivery of all Ads Digital & TV.
Key Highlights / Achievements:

- Restructured Strategic Planning and Sales Ops Through analysis and deployment of different
techniques – Sales Ops and Planning delivered timely and with close to zero make goods. Affiliate sales new
strategies: Watch BROADBAND (ESPN PLAY) created and led to sales via Broadband providers, maintaining
operator’s authentication, creating new revenue streams.
- Contributed to 23% TV & 5% Digital Revenue Growth By utilizing insights, presenting directly to ad
sales clients and by evangelizing internal team on reasons ESPN should be purchased by media buyers.
- Digital Data / Big Data / Predictive Analysis Developed all of ESPN Brasil’s analytics reporting with the
inclusion of Big Data measurement, site Logins + CRM data, ETL cleaning and data lake building, using
predictive analysis + AT Machine Learning on tv programs. Site and App KPI definition, performance
measurement and goal setting.
- Dashboarding Definition of systems, dashboards in-house development, from Topline Management
dashboards to specifc product performance ones. Tableau implementation from ground up.
- Leadership on New Channel Launch Leader of the ESPN Extra project that launched ESPN´s 4th network
on the Brazilian market. Led all the process from development to delivery.

- 11% TV Network Performance Growth Responsible for driving key TV networks performance growth YoY
´18 vs ´15 of 11% CAGR/AVE. ESPN BRA has grown 11% & ESPN 10%.

- NFL Super Bowl Marketing Campaign Achieved 32% more reach after driving a succesfull marketing
campaign from Creative to Media Buying.
- ESPN Experience Launched a program with influencers with low cost and high reach among different targets
than the regular ESPN sports fans. Partnership with LA LIGA, NBA & Manchester City Football Team.
>From SONY Pictures Entertainment USA – Miami – FL
Jun/2014
<To DIRECTOR, STRATEGIC PLANNING, INSIGHTS & ANALYTICS
Dec/2015 Job Description: TV/Digital Panregional Strategic Planning, Insights & Analytics Director for both Content –
Programming, Marketing, Business Development & Communications as well as Sales – Ad Sales & Affiliate Sales.
Responsible for all efforts towards Brand research on a B2C environment and overseeing B2B initiatives.
Key Highlights / Achievements:

- Insights Strategic Planning developed deeper processes on providing actionable & reliable Insights that are
both useful towards content & brand as well as sellable to ad sales.
- Insights Driven Strategy Turned Network Top10 AXN – with insights made the network more relevant,
women based and 100% dubbed
- Automation & Big Data deployed efforts towards automation of processes in order to making data results
easier to obtain by key stakeholders (especially programming, marketing and ad sales) in a way that provided
context & were actionable.

>From VIACOMCBS International Media Networks USA – Miami Beach – FL

Oct/2011
<To SENIOR MANAGER DIGITAL & AD SALES INSIGHTS
Jun/2014 Job Description: TV/Digital Sales & Digital Content Research Head, working within the Sales, Digital and Production (TV
and Digital/Online) areas, providing insights, planning & strategic data to support our properties on and offline.
Key Highlights / Achievements:

- Ad Sales Insights Head planning and insights for TV exclusively towards Ad Sales to increase revenues on
both Digital & TV. Panregional & US Hispanic manager.
- Digital Insights Head developed all reporting and analytics systems/structure for the Digital Media
Department / Content.

>From WARNER MEDIA / TURNER Broadcasting System, Inc. USA – Miami – FL

Jul/2005
<To PANREGIONAL MARKETING, SALES PLANNING & INSIGHTS MANAGER
Oct/2011
Job Description: Working within the Sales, Digital and Marketing areas, providing insights and strategic planning to
support our TV & Digital properties.
Key Highlights / Achievements:

- Contributed to an average of 20% yearly sales revenue increases throughout the years
- Participation in mainstream sales upfront events for over 300-500+ clients
- Transferred to Miami as Digital & TV Research Manager
- Responsible for all Latam Digital Insights. Responsible for the offices of Miami, Colombia, Venezuela,
Los Angeles & Panama as also all International requests (from Asia, Europe and Domestic).
- CNN International and CNN en Español Research Manager designing market research studies and
strategic product planning with both sales and marketing, TV and Digital, including defining sales arguments and
identifying product marketing strengths and weaknesses.
- Positioned Research and Insights strategies of new networks & Worked across all brands
CNN, TNT, WARNER CHANNEL, CARTOON NETWORK, TCM, FASHION TV/GLITZ, BOOMERANG, MUCH
MUSIC, SPACE, ISAT, TOONCAST and HTV.
- Member of the development team of proprietary tool SIMON and Internet Task Force which
included Kantar Ibope & Comscore research data from different sources (tv and digital), crossing with internal
product inventory data &revenue.

>From TATERKA Comunicações S.A. BRASIL – São Paulo – SP

Nov/2004
<To MEDIA RESEARCH COORDINATOR - ACCOUNT EXECUTIVE
Jul/2005 Job Description: Coordination of the Media Research Department.
Client Accounts: Aventis Pharma, BMW, Fotoptica and McDonald’s.

>From FISCHER AMERICA Comunicação Total BRASIL – São Paulo – SP

Apr/2003
<To MEDIA RESEARCH ASSISTANT
Nov/2004 Hired as Media Research Intern – Promoted to Media Research Assistant/Jan 2004
Job Description: Research Gathering, Cross and Analysis.
Client Accounts: Altana Pharma (Neosaldina), Caixa Econômica Federal, Electrolux, Honda, Listel, Melitta, Monsanto,
Nissin, Polenghi, Ponto Frio, Schincariol, Suzano, Panasonic, Toyota and Vivo.
 EDUCATION
> Jan/1998 Faculdade de Comunicação Social Cásper Líbero & ESPM – Escola Superior de Propaganda e Marketing
< Dec/2004 Bachelor of Social Communications - Advertising and Marketing - São Paulo – SP – Brazil
> Aug/1996 Longview & Plantation High Schools
< Jun/1997 High School - Longview / TX – Plantation / FL – USA
> Jan/1994 ETESP – Escola Técnica Estadual de São Paulo
< Dec/1995 Technical Course of Information Technology – Systems Analysis / High School - São Paulo – SP – Brazil

ADDITIONAL SKILLS
Languages:
Portuguese – Native Language-Fluent
English – Fluent
Spanish – Fluent

Associations: MRC, LAMAC, ABTA, ABAP-REDES, CIMM, IAB, ESOMAR.

Research/Media/TV/Digital Tools: Ibope MediaWorkstation, Monitor Evolution, AdMedia Argentina, AdSpend
Mexico,IbopeEasyMedia, IMS (TGI, Kiddos, EMS e PAX studies), IMS Cluster, Nielsen AGB, KMR-Ibope Choices (TGI),
KMR-Ibope Cluster, Ibope Monitor, Ibope Mediaquiz, Ibope Telereport, Ibope Planview, Ibope A&F, Ibope TCI, Ibope
RadioPlanning,Ibope EasyPlanning, Ibope Flash, AD Midia, AD Data, Ipsos-Marplan Sisem Suite Integrada, Ipsos-
Marplan Tom Micro,Ipsos-Marplan Sisem Simulação, Ipsos-Marplan Sisem Consumer, Ipsos-Marplan Sisem Mídia, Brasil
em Foco, Jove,IVC, Micro Universo – SICAP, Arquivo da Propaganda, Lea.net, TVReport, Atlas TV Jove, TechEdge,
Nielsen, Tableau.

Online Research Tools: Adobe Analytics Omniture & Social, Google Analytics, Nielsen Netratings, Comscore, Social
Media Tools.

Softwares: MS-Office –Word, Excel, Powerpoint, Emails, Windows (XP,Vista, 7), Photoshop, Corel Draw, MacOS.

Courses in Brazil: At ETESP - Statistics, Business Management, Accounting, Systems Analysis, Media Layout
(Internet and Press), Graphics Tools. At Ibope - Media Class – Certificate on Ibope Monitor Plus and TV Methodology.