Weekly Assignment Sheet

Deadline: Monday by beginning of a class

Name Miya Yoshimura Student No. 2C0052

Submission Date 2020/11/06

Name of organization Procter & Gamble Co.

selected
Procter & Gamble Company ( company profile )
P&G was founded over 180 years ago as a simple soap and candle company. Today, there
are the world’s largest consumer goods company and trusted brands that make life easier in
meaningful ways.
1. What kind of intangible assets it has
- A strong, recognizable brand identity (ranked #1 in consumer goods industry
and #23 overall in 2020 by fortune world’s most admired)
- Technology and Patent
- Customer information / relationship
- Trained employees especially Human Resource Section
- A reliable vendor and distribution network
- Culture of organization (companies for diversity, ranked world’s most
attractive employers)

2. What kind of operations in their busines system made it possible to

accumulate such intangible asset?
- “No one is an island”, as P&G effectively uses the channels of distribution to
run its operations, and it established powerful distribution network, which
includes manufacturing firms, distributors, retailers, consumers.
- Since the early years of making soap and candles, P&G has been creating
shampoos, shavers, and even more today. P&G has been constantly
innovating to make everyday life better for their consumers.
- P&G places a huge focus on gaining insights into consumers’ everyday lives
so they can combine “what’s needed” and “what’s possible”.
- Diversity in the workplace creates different thinking and most importantly,
create an environment where people are able to say what they think. A new
idea can trigger another idea, possibly creating a solution that no one has
thought about; and this paves the way for innovation.