social Class The influence of the social class is very strc ustomer. Social class is where an individual be is relatively a permanent and ordered division j the same value, interest and behavior. Social class is not identified by a mixture of various factors, such as income, occupation, education, authority, power, property, ownership, lifestyles, consumption pattern and so on. The society normally has three social classes namely upper class, middle class, and the lower class. An individual from an uj pper middle class would spend for high-class goods for status symbol. While an individual from middle income purchase carefully and collect information to compare different producers in the same line. Lower income group would buy items required to satisfy their basic needs. ong in the buying decision of a longs in the society. Social class in a society whose members share Table 3 Percentage Distribution of Socioeconomic Classes in the Philippines & ha 30% a oe FHPS2.000 em = Veeaodaa [ Source: hitps://www.pinoymoneytalk.com/sec-abede-percentage-population/ Culture . ‘ \d practice that a particular the beliefs, customs, rituals an ; : ee Fe io ae child grows, he inculeates the buying and decision- group of people follows. his family and the key institutions. The culture varies making pattems through Is ae, country to country. In the Philippines, there from region to region and even from cour oe ‘om region to reg) I changes in this age of social media evolution. Today, have been a lot of cultural Cniernis evident in life and so in the marketplace. equality among men @'rers and dealers, investment and so on try to appeal to Groceries, car mana eee now are more concerned on weight and. bodies, both genders. Filipin’ Pt cir diet and perform more physical exercises. hence they try to mon afer should carefully study all the different cultures and Therefore, a based on outcome of what has been studied. outline the marketing Subculture further divided into subculture wherein the The Caney can earticularly based on their shared customs ized mi are categorize’ ge subcategorized in terms of religions, ge Customers cou! “ people and beliefs, ‘graphic regions,