BM2105

Names Section Date

ACTIVITY
The Coca-Cola Company (Adam, 2020)
The Coca-Cola Company is the manufacturer of a variety of non-alcoholic beverages. The flagship product of
the company is Coca-Cola and was the first product the company launched. It was invented in 1886 by a
pharmacist named John Stith Pemberton. The Coca-Cola Company was launched in 1892 in Atlanta, Georgia.
Soon after, the company spread rapidly across the United States with the help of its flagship product through
marketing and promotions. Over the years, the company also acquired various other brands to increase its
market share. The company also expanded into various international markets and launched various other
products under the brand name. In 2018, the company earned revenue of $31.85 billion or 1.5 trillion pesos
and had more than 62,600 employees. The company produces syrup concentrate, which is then sold to
various companies holding bottling rights of Coca-Cola products.
Requirements: (4 items x 10 points)
Research and assess the product and market strategies of Coca-Cola Co. using the Ansoff Matrix (market
penetration, product development, market development, and diversification).

Rubric for grading:

CRITERIA PERFORMANCE INDICATORS POINTS
Content Provided pieces of evidence, supporting
8
details, and factual scenarios
Organization Expressed the points in a clear and logical
2
of ideas arrangement of ideas in the paragraph
TOTAL 10

Reference:
Adam, K. (2020). Ansoff matrix of Coca-Cola. https://ansoffs.com/ansoff-matrix-of-coca-cola/

02 Activity 1 *Property of STI

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