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  • Template Brief - Market Research - Kantar Nielsen

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    Urban Analytics
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    This research brief outlines a study including its general information, background, objectives, target group, methodology, and approval process. The brief specifies that the study will use either qualitative or quantitative research methods to address specific questions about a project in order to inform a client within a designated timeframe. Key details about the study design, materials, and considerations are provided for review and approval.

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    Template Brief_market Research_Kantar Nielsen

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    This research brief outlines a study including its general information, background, objectives, target group, methodology, and approval process. The brief specifies that the study will use either qualitative or quantitative research methods to address specific questions about a project in order to inform a client within a designated timeframe. Key details about the study design, materials, and considerations are provided for review and approval.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views1 page

    Template Brief - Market Research - Kantar Nielsen

    Uploaded by

    Urban Analytics
    This research brief outlines a study including its general information, background, objectives, target group, methodology, and approval process. The brief specifies that the study will use either qualitative or quantitative research methods to address specific questions about a project in order to inform a client within a designated timeframe. Key details about the study design, materials, and considerations are provided for review and approval.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    RESEARCH BRIEF

    GENERAL STUDY INFORMATION: RB Date Issued: No:

    Client Information: Category:

    Project Title: Research type: ( ) Evaluative ( ) Exploratory


    Contacs:
    Methodology: ( ) Qualitative ( ) Quantitative

    • BACKGROUND AND BUSINESS ISSUE:

    • KEY OBJETIVE

    • SPECIFIC QUESTIONS TO BE ADDRESSED:

    • TARGET GROUP (variables such as: sex, age, SEL, cities, consumption, etc.)

    • ACTION STANDARDS:

    • TIME TABLE:

    • RESEARCH MATERIALS:

    • STUDY DESIGN:

    • OTHERS TO TAKE IN CONSIDERATION:

    • APPROVAL SIGNATURES:

    Classified - Internal Use Only


    Classified - Internal use

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