Professional Documents
Culture Documents
Inisiatif Promosi Kesihatan Dan Komunikasi Risiko
Inisiatif Promosi Kesihatan Dan Komunikasi Risiko
PROMOSI
KESIHATAN
& KOMUNIKASI
RISIKO DALAM
MENANGANI
HEALTH PROMOTION & RISK
COMMUNICATION INITIATIVES PANDEMIK
COVID-19
DI MALAYSIA
IN MANAGING COVID-19
PANDEMIC IN MALAYSIA
VOL 1
MINISTRY OF HEALTH MALAYSIA
IV
»
Dalam situasi dugaan
yang dihadapi negara
hari ini, kerjasama serta
toleransi dalam kalangan
rakyat berbilang kaum
amat diperlukan demi
memastikan kerajaan
mampu berusaha sebaik
mungkin demi menangani
wabak COVID-19 di Malaysia.
Ayuh rapatkan muafakat
dan bertenang menghadapi
dugaan serta cabaran ini.
Muafakat itu berkat. »
To face this country’s unexpected situation, cooperation
and tolerance among the people of various races is
essential to ensure that the government can do its best
to deal with the COVID-19 outbreak in Malaysia. Let’s
work together as a team with calm to overcome these
tribulations and challenges. Teamwork is a blessing.
COVID-19
V
» Pekerja di lapangan yang
berdedikasi ini disokong oleh
Ibu Pejabat Kementerian
Kesihatan Malaysia (KKM) yang
komited dalam promosi dan
kesedaran kesihatan. Maklumat
situasi semasa dan data
statistik sentiasa dikemaskini
secara langsung. Kini, lebih
ramai rakyat yang mengikuti
perkembangan KKM menerusi
pelbagai saluran di internet
dan media sosial untuk
mendapatkan maklumat terkini
dan tepat. Justeru, atas
usaha gigih mereka di belakang
tabir ini, kami rakyat Malaysia
mengucapkan TERIMA KASIH. »
These heroic ground crews are supported
by the Ministry of Health (MOH) HQ who
are committed to the promotion of health
awareness. MOH’s constant live updates
on current situations and corresponding
statistics do not pass by unnoticed. More
Malaysians are now keeping watch of MOH’s
various channels on the Internet and social
media to stay connected and informed. For
these and the many other undisclosed efforts
by them, we Malaysians say THANK YOU!
VII
VIII
KANDUNGAN CONTENTS
01 PROMOSI KESIHATAN 1 05 AKTIVITI KHAS 55
HEALTH PROMOTION SPECIAL ACTIVITIES
KERANGKA INISIATIF PROMOSI KESIHATAN
06 ADVOKASI DAN 63
HEALTH PROMOTION INITIATIVE FRAMEWORK
08 STRATEGI BARU 90
FASA PEMULIHAN
RECOVERY PHASE
KOMUNIKASI RISIKO
04 KEMPEN 48 BAGI MENGHARUNGI
PEMBUDAYAAN GELOMBANG KE-3
NORMA BAHARU PANDEMIK COVID-19
DALAM KOMUNITI THE NEW RISK COMMUNICATION
NEW NORM CAMPAIGN IN STRATEGIES TO FACE THE 3RD
THE COMMUNITY WAVE OF PANDEMIC COVID-19
PROMOSI KESIHATAN adalah proses mendaya
upayakan rakyat untuk meningkatkan kawalan
kendiri dan menambah baik kesihatan mereka
(Piagam Ottawa Promosi Kesihatan, 1986)
COVID-19
1
KERANGKA INISIATIF
PROMOSI KESIHATAN
INISIATIF
HEALTH PROMOTION INITIATIVE PROMOSI KESIHATAN
FRAMEWORK
INISIATIF PROMOSIpenularan
OBJEKTIF KESIHATAN
Putuskan rantaian
COVID-19
Kesedaran Tindakan Amalan Amalan Cara
Objectives Break the chain of INISIATIF
INISIATIF
mengenai PROMOSI
COVID-19 PROMOSI KESIHATAN
Kebersihan
Awareness on COVID-19
KESIHATAN
Diri Hidup Sihat
Personal Hygiene Practice Healthy Lifestyles
COVID-19 transmission
ATIF
D-19
SASAR PROMOSI
mengenai COVID-19KESIHATAN Putuskan
Kebersihan Putuskan
Dirirantaian rantaian
Hidup SihatKesedaran Kesedaran Diri Tindakan
Tindakan Amalan Amalan Amalan Am
Target Groups Awareness on OBJEKTIF
COVID-19 OBJEKTIF
Petugas penularan
Pelancong
Personal penularan
Hygiene PracticeCOVID-19
Guru COVID-19
/ Pemilik
Healthy mengenai
Lifestyles INISIATIF
Majikan
mengenai
COVID-19
Self-Protection PROMOSI
Pesakit
& COVID-19 Warga
Kebersihan
Kebersihan KESIHATAN
DiriPesakit
Diri / HidupHid B
S
Kesihatan
Objectives
Objectives
/ Pelawat Break the
Pelajar
Break
COVID-19COVID-19 transmissionPremis Awareness
chainthe
of chain of
transmission Pekerja
on COVID-19
Awareness Kronik Personal
on COVID-19 Emas
Hygiene Practice
Personal PUI
Hygiene Practice kan
Healthy Life
He
Healthcare workers Tourists / Visitors Teachers / Premise Employers & Patients with Senior Citizen Patients/ Patient- Infa
us Focused Umum Students
General Owners Employees Chronic Diseases Under-Investigation
PENERBITAN BAHAN
Questions Town Hall Mobile Unit
Bunting Bunting Public Public
announcement
announcement
Frequently Publications
Frequently
Asked Asked
Session
Questions
Questions
communications
Infographics
Infographics Slide Deck
Slide Deck
Hebahan
BannerCard
Banner Social Media
Social Media
Gegantung Awam
Town Hall
Session Soalan Lazim
Mobile Unit
Sidang Media/
Kad Amaran Bunting Public Media
Frequently Luar
Asked
Kesihatan Buku Kecil Media Kenyataan
Media Komunikasi
announcement SidangSidang
Media/M
Poster Sosial Televisyen Kad Amaran
Kad Amaran Questions
Outdoor media
BersemukaBukuBuku
Health Alert
Risalah
Booklet Risalah VideoVideo Press Conference/
Kesihatan
Press Statement Kesihatan Kecil Kecil Kenyataan
Kenyataa
Medi
Card Flyers Social Media
Flyers Television Face to face Booklet Booklet Press Conference/
Press Conf
STRATEGI Health Alert communications
Health Alert Med
Press Statement
Press Sta
Infografik Paparan Slaid
Strategies Kain Rentang
Card Card
Poster Sosi
Infographics Sidang
SlideMedia/
Deck Banner
Promosi & Social M
Pemantauan
n Policy Polisi Media Luar Promotion &
Buku Kecil Kenyataan Media
Outdoor media Pendidikan Education
dan
Booklet Press Conference/
TEGI Press Statement Penilaian
STRATEGI
STRATEGI Kad AmaranTinjauan
gies Risalah Video Kesihatan Buku Kecil Monitoring and
Evaluation
Promosi & Flyers & Strategies
Strategies
Pemantauan Advokasi & Survey Booklet
Advocacy &
Capacity Building Bina UpayaPromotion Health Alert
Policy
Pendidikan Education
Policy PolisiPolisi dan Promosi
Kolaborasi Card Promosi
&
Collaboration &Promotion
Promotion
& & Peman
Pe
PendidikanAnalisa
Pendidikan Sentimen
Education
Education
Penilaian Sentiment Analysis da
Monitoring and Penil
Evaluation
Advokasi & Advocacy & Tinjauan Monitori
PromosiKolaborasi
& Promotion & Collaboration Pemantauan 2 Advokasi Survey
Advokasi
& &
AdvocacyAdvocacy
& &
Evalu
CapacityCapacity Bina Upaya
Building Building Bina Upaya
Pendidikan Education
dan STRATEGI
Kolaborasi
Kolaborasi
Collaboration
Collaboration
Analisa Sentimen
Penilaian Strategies
Sentiment Analysis
Health Alert
Card
Majikan & Pesakit Warga Pesakit / Bayi dan Jemaah Pemandu & penumpang
Pekerja Kronik Emas PUI kanak-kanak Tabligh e-hailing
Employers & Patients with Senior Citizen Patients/ Patient- Infants & Children Tabligh Group E-hailing drivers & passengers
Employees Chronic Diseases Under-Investigation
SALURAN Channels
Sesi
Pendengaran Unit
Radio Bergerak
Awam
Town Hall Mobile Unit
Session
Media Komunikasi
r Sosial Televisyen Bersemuka
Social Media Television Face to face
communications
Sidang Media/
Buku Kecil Kenyataan Media Media Luar
Outdoor media
Booklet Press Conference/
Press Statement
Tinjauan
Promosi & Promotion & Pemantauan
Survey
Pendidikan Education
dan
Analisa Sentimen
Penilaian Sentiment Analysis
Monitoring and
Evaluation
asi & Advocacy &
orasi Collaboration
COVID-19
3
Komunikasi risiko merupakan
komponen penting dalam
pengurusan risiko kesihatan
melibatkan pelbagai kapasiti
komunikasi berkaitan dengan
kesediaan, respons dan fasa
pemulihan isu kesihatan awam
yang serius untuk menggalakkan
penetapan keputusan yang jelas
dan perubahan tingkah laku
positif.
4
02
KOMUNIKASI
RISIKO
RISK COMMUNICATION
COVID-19
5
PRINSIP ASAS KOMUNIKASI RISIKO
BASIC PRINCIPLES OF RISK COMMUNICATION
Penerbitan Bahan
Informasi, Pendidikan
dan Komunikasi Sidang Media &
Konsisten Publication of Information, Kenyataan Akhbar Harian Kerap Kemas kini
(Consistent) Education and Communication Press Conference & Daily (Frequent Updates)
(IEC) Materials. Press Statement.
Health Education.
6
FASA INISIATIF KOMUNIKASI RISIKO
PHASES OF RISK COMMUNICATION INITIATIVES
01 02 03 04
PERSEDIAAN PEMBENDUNGAN AWAL PEMBENDUNGAN AKHIR PEMULIHAN
(PREPARATION) (EARLY CONTAINMENT) (LATE CONTAINMENT) (RECOVERY)
COVID-19
to break the chain of
COVID-19 transmission)
7
Penggunaan komunikasi
perubahan tingkah laku yang
strategik meliputi pembentukan
mesej yang berfokus dan
pendekatan yang bersesuaian
bagi mempromosikan tingkah laku
sihat dan mengurangkan risiko.
communication, community
and social mobilization that are
widely disseminated through
information, education and
communication (IEC) strategies.
8
03
STRATEGI DAN
PENDEKATAN
STRATEGIES AND APPROACHES
COVID-19
9
PEMBANGUNAN MESEJ
SUMBER ANALISA KEPERLUAN
STRATEGIK STRATEGIC MESSAGE DEVELOPMENT
Sources 1. PENGAWASAN
KHABAR ANGIN
RUMOURS
SURVEILLANCE
Needs Assessment
+
2. SITUASI SEMASA CURRENT PANDEMIC
PANDEMIK SITUATION
KUMPULAN SALURAN &
ISU 3. HOTLINES CPRC
SUMBER Issues - PANGGILAN TELEFON/ TELEPHONE CALLS
- E-MEL / E-MAIL
ANALISA
SASARKEPERLUAN
MEDIA
Sources - WHATSAPP
1. PENGAWASAN RUMOURS Needs Assessment
Target Group Channel & Media
KHABAR ANGIN SURVEILLANCE
+
2. SITUASI SEMASA CURRENT PANDEMIC
PANDEMIK SITUATION
BENTUK
MESEJ
BAHAN Messages
Design Variations
PRINSIP PEMBENTUKAN
MESEJ
Message Crafting Principles
PRINSIP PEMBENTUKAN
MESEJ Pemahaman Awal Kesedaran Berita Palsu
KOMUNIKASI RISIKO
TAHAP PERUBAHAN
Precontemplation
Message Crafting Principles Awareness Fake News
Message
Pemahaman
Risk Communication
INISIATIF PROMOSI KESIHATAN & KOMUNIKASI RISIKO
Tindakan Perubahan
Stages of Behaviour
Kerisauan /
TINGKAH LAKU
Type
Contemplation
Tingkahlaku Ketakutan
Persediaan
Pemahaman Awal Kesedaran BeritaAnxiety
Palsu
KOMPONEN
KOMUNIKASI RISIKO
Preparation
Precontemplation
Components
Awareness Fake News
Message
Pemahaman
Tindakan Pengekalan Mitos
Risk Communication
MESEJ BENTUK
Tindakan Perubahan
Behaviour
Type
Contemplation
Action
Tingkahlaku Ketakutan
Stages ofChange
MESEJ
Persediaan
Tindakan
Behaviour retention
KOMPONEN
Maintenance
Action Tingkah Laku Myths
Change
Behaviour retention
Tindakan
Pengekalan
Maintenance
10
N
Creative message
development
CERAKIN ULASAN
MESEJ TEKNIKAL
Message segmentation Technical review
PENERBITAN
BAHAN
PUBLICATION
*Penerbitan bahan dan penggunaan saluran *The publication of materials and the use of
komunikasi bagi Fasa Persediaan, Pembendungan communication channels for the Preparation, Early
Awal, Pembendungan Akhir dan Pemulihan adalah Containment, Late Containment and Recovery Phases
melibatkan data-data di peringkat Bahagian involve data at the Health Education Division level
Pendidikan Kesihatan sahaja, manakala Kempen only, while the New Norms Campaign involves data
Norma Baharu melibatkan data-data di peringkat from the Health Education Division as well from the
COVID-19
Bahagian Pendidikan Kesihatan, Negeri dan Daerah Health State Departments and the District Health
di bawah seliaan Kementerian Kesihatan Malaysia. Offices under the Ministry of Health Malaysia.
11
FASA PERSEDIAAN
PREPARATION PHASE
SITUASI SITUATION
• Rakyat Malaysia
• Malaysia Citizen
12
FOKUS MESEJ MESSAGE FOCUS
13
FASA PEMBENDUNGAN AWAL
EARLY CONTAINMENT PHASE
SITUASI SITUATION
14
KUMPULAN SASAR TARGET GROUP
15
PESAKIT DALAM SIASATAN
• Langkah-langkah semasa
pengawasan dan pemantauan
di rumah
PATIENT-UNDER-INVESTIGATION
• Preventive measures for home surveillance
dan monitoring
PEMILIK PREMIS
PREMISE OWNERS
• COVID-19 preventive measures at shopping
malls
PETUGAS KESIHATAN
INISIATIF PROMOSI KESIHATAN & KOMUNIKASI RISIKO
HEALTHCARE WORKERS
• Proper use of Personal Protective Equipment
(PPE)
16
FOKUS MESEJ MESSAGE FOCUS
KESEDARAN KESIHATAN
1. Maklumat asas berkaitan COVID-19:
• Cara Jangkitan
• Gejala Jangkitan
• Tempoh inkubasi
HEALTH AWARENESS
1. Basic information on COVID-19:
• Modes of transmission
• Symptoms of Infection
• Incubation period
17
TINGKAH LAKU PENCEGAHAN PREVENTIVE BEHAVIOUR
Mempromosikan amalan tingkah laku pencegahan Promote preventive behaviour among targeted groups:
jangkitan yang khusus mengikut kumpulan sasar:
PUBLIC
ORANG AWAM
• Wash hands with water and soap or use hand sanitizer
• Cuci tangan dengan air dan sabun atau
menggunakan cecair sanitasi tangan • Disinfection of public areas
18
FOKUS MESEJ
MESSAGE FOCUS
6.3%
6.3%
70.0 %
10.0%
20.0% 87.5%
INFORMASI ASAS
BASIC INFORMATION
19
PENERBITAN BAHAN PUBLICATION
21%
6%
71
BAHAN
DITERBITKAN
4 %
PUBLISHED MATERIAL
6% 56%
3%
2%
1% 1%
INISIATIF PROMOSI KESIHATAN & KOMUNIKASI RISIKO
VIDEO (VIDEOS)
KAIN RENTANG (BANNER)
RISALAH (FLYERS)
GEGANTUNG (BUNTING)
KAD AMARAN KESIHATAN (HEALTH ALERT CARD)
INFOGRAFIK (INFOGRAPHIC)
POSTER (POSTERS)
PAPARAN SLAID (SLIDE DECK)
LEMBARAN SOALAN LAZIM (FAQ SHEET)
20
PENERBITAN BAHAN PUBLICATION
JUMLAH TOTAL OF
RISALAH 3 FLYERS (3 TITLES) CETAKAN: PRINTS:
TAJUK
300,000
POSTER 4
TAJUK
POSTERS (4 TITLES)
21
INFOGRAFIK 40
TAJUK
JARAKKAN DIRI ANDA
INFOGRAPHIC SEJAUH 1 METER
(40 TITLES)
SEKIRANYA ANDA
BERGEJALA
(BATUK ATAU
BERSIN)
ATAU
SEKIRANYA ANDA
NAMPAK ORANG
LAIN BERGEJALA.
BM/BI
BM/BI
INISIATIF PROMOSI KESIHATAN & KOMUNIKASI RISIKO
COVID-19
2
Use face mask whenever being
in public or close contact with
people.
BM/BI/
BM/BI
BM/BI
INISIATIF PROMOSI KESIHATAN & KOMUNIKASI RISIKO
24
GEGANTUNG 3 BUNTING (3 TITLES) JUMLAH TOTAL OF
TAJUK
CETAKAN: PRINTS:
300
BM/BI/ BM/BI/
BC BC
25
26
VIDEOS (15 TITLES)
TAJUK
15
VIDEO
BM/BI
BM/BI
INISIATIF PROMOSI KESIHATAN & KOMUNIKASI RISIKO
PAPARAN SLAID SLIDE DECK
HEALTH
LEMBARAN SOALAN LAZIM FAQ SHEET KAD AMARAN KESIHATAN ALERT CARD
JUMLAH
Kementerian Kesihatan Malaysia
CETAKAN:
SOALAN LAZIM TOTAL OF
PENYAKIT NOVEL CORONAVIRUS (COVID-19)
PRINTS:
KKM kini sedang mengawasi perkembangan jangkitan ini dan situasi BM/BI/
sentiasa berubah dan akan mengemas kini maklumat penyakit ini dalam
laman sesawang KKM dari semasa ke semasa. Orang ramai dinasihatkan
supaya sentiasa berwaspada dan mengamalkan kebersihan diri yang baik.
BC
Soalan 3: Sekiranya saya memakai penutup mulut dan hidung atau N95,
adakah ia membantu untuk mengurangkan penularan COVID-19?
Pemakaian penutup mulut dan hidung surgical atau 3-ply face mask adalah
1
27
PENGGUNAAN MEDIA DAN SALURAN
KOMUNIKASI STRATEGIK STRATEGIC USE OF MEDIA AND
COMMUNICATION CHANNELS
3%
Facebook, Telegram, Twitter, YouTube
and Instagram
JUMLAH 8%
2%
Youtube
JUMLAH/
TOTAL
TOTAL
1,759
Portal
UPLOADS
29%
Facebook
31% Twitter
28
MEDIA KONVENSIONAL CONVENTIONAL MEDIA
FOLLOW ME!
@yourusername @yourname
FOLLOW ME!
@yourusername
FOLLOW ME!
@yourusername @yourname
FOLLOW ME!
@yourusername
29
FASA PEMBENDUNGAN AKHIR
LATE CONTAINMENT PHASE
SITUASI SITUATION
KUMPULAN SASAR PRIORITIZED TARGET
(KEUTAMAAN) GROUPS
Tempoh : 18 Mac hingga 9 Jun 2020 1. Peserta Ijtimak Tabligh Masjid Seri Petaling
Period : 18 March to 9 June 2020 Participants of Tabligh Ijtimak of Seri Petaling Mosque
2. Pengusaha/ pemilik dan pengguna kenderaan awam
Terdapat peningkatan kes jangkitan tempatan secara Public transport owners and users
mendadak dalam komuniti. Penyampaian mesej dalam 3. Pengurusan sekolah Management of Schools
fasa ini adalah bagi membendung transmisi jangkitan
menjadi lebih teruk dan mendatarkan lekuk kes 4. Guru dan Pelajar Teachers and students
jangkitan harian dengan segera. 5. Ibu Bapa Parents
6. Pemilik dan Pengunjung Premis
There was a sudden increase of locally transmitted cases in the
Premise owners and visitors
community. The dissemination of messages during this phase
is to contain further transmission and to flatten the curve of 7. Peserta, penganjur dan pengendali majlis/ program
infection immediately. Participants, event organizers and operators
8. Warga emas, golongan berisiko tinggi dan pesakit kronik
Senior citizen, high risk group and patients with chronic diseases
9. Komuniti dan keluarga di kawasan hijau
Community and family at green zone
10. Petugas Kesihatan Healthcare workers
30
FOKUS MESEJ MESSAGE FOCUS
KESEDARAN KESIHATAN
HEALTH AWARENESS
31
TINGKAH LAKU PENCEGAHAN
PREVENTIVE BEHAVIOUR
Menggesa langkah-langkah pencegahan
bagi memutuskan jangkitan:
Preventive measures to break the chain of
transmission:
Pengasingan diri
Self isolation
Norma Baharu
New Norms
32
FOKUS MESEJ
MESSAGE FOCUS
12%
(15)
45 % 17% 11%
(16) (22) (14)
3%(4)
22%
(8) KESEDARAN
KESIHATAN TINGKAH LAKU
BEHAVIOUR
HEALTH AWARENESS
20%
11% (25)
(4) 37%
8% 14% (46)
(2)
(5)
33
PENERBITAN BAHAN PUBLICATION
15%
138
BAHAN 85%
DITERBITKAN
PUBLISHED MATERIALS
INISIATIF PROMOSI KESIHATAN & KOMUNIKASI RISIKO
VIDEO
INFOGRAFIK (INFOGRAPHIC)
34
PENERBITAN BAHAN
INFOGRAFIK 117 INFOGRAPHIC (117 TITLES)
TAJUK
35
36
BM/BI
VIDEO (21TITLES)
TAJUK
21
VIDEO
INISIATIF PROMOSI KESIHATAN & KOMUNIKASI RISIKO
PENGGUNAAN MEDIA DAN SALURAN
KOMUNIKASI STRATEGIK STRATEGIC USE OF MEDIA AND
COMMUNICATION CHANNELS
24.9% Twitter
3.6%
Website
13.4% Instagram
JUMLAH
0.6%
Youtube
JUMLAH/
TOTAL
TOTAL
2,560
UPLOADS
29.4%
37
MEDIA KONVENSIONAL CONVENTIONAL MEDIA
38
HEBAHAN AWAM PASUKAN PROMOSI KESIHATAN BERGERAK PERINGKAT NEGERI
PUBLIC ANNOUNCEMENT BY MOBILE UNIT OF STATE HEALTH PROMOTION TEAM
39
40
INISIATIF PROMOSI KESIHATAN & KOMUNIKASI RISIKO
FASA PEMULIHAN
RECOVERY PHASE
SITUASI SITUATION
KUMPULAN SASAR PRIORITIZED TARGET
(KEUTAMAAN) GROUPS
41
FOKUS MESEJ
MESSAGE FOCUS
46% 10%
10%
KESEDARAN TINGKAH LAKU
AWARENESS BEHAVIOUR
8
%
8%
80%
38%
INISIATIF PROMOSI KESIHATAN & KOMUNIKASI RISIKO
42
PENERBITAN BAHAN PUBLICATION
90%
49
BAHAN
DITERBITKAN
PUBLISHED MATERIALS
4%
4%
2%
43
PENERBITAN BAHAN
INFOGRAFIK 44 INFOGRAPHIC (44 TITLES)
TAJUK
INISIATIF PROMOSI KESIHATAN & KOMUNIKASI RISIKO
44
VIDEO 2 VIDEO (2 TITLES) BM/BI
2
TAJUK EDISI
2 Edisi (Editions)
- Jun / June 2020
- Ogos / August 2020
45
PENGGUNAAN MEDIA DAN SALURAN
KOMUNIKASI STRATEGIK STRATEGIC USE OF MEDIA AND
COMMUNICATION CHANNELS
19.5 Twitter
2.5
INFOSIHAT
18.2 Instagram
JUMLAH
0.06
Youtube
TOTAL
1,771
UPLOADS
30.3
29.5 Facebook
INISIATIF PROMOSI KESIHATAN & KOMUNIKASI RISIKO
Telegram
46
MEDIA KONVENSIONAL CONVENTIONAL MEDIA
BUAL BICARA TV 11 SLOTS TALK SHOW ON TV
COVID-19
47
04
KEMPEN
PEMBUDAYAAN
NORMA BAHARU
INISIATIF PROMOSI KESIHATAN & KOMUNIKASI RISIKO
DALAM KOMUNITI
NEW NORM CAMPAIGN IN COMMUNITY
48
- Melindungi Daerah Hijau agar bebas dari kes jangkitan COVID-19
KEMPEN PEMBUDAYAAN (Protect Green District from COVID-19)
NORMA BAHARU - Menukar Daerah Kuning kepada Daerah Hijau dalam tempoh 14 hari
EMBRACING THE NEW NORMS CAMPAIGN (Transform Yellow District to Green District within 14 days)
- Muat turun dan menggunakan Aplikasi MySejahtera
(Download and use of MySejahtera Apps)
C A P P
PRACTICE MONITOR
behaviour to prevent oneself, family and personal and family health status.
community from infection Body temperature screening at entrance.
49
APLIKASI MYSEJAHTERA
Aplikasi yang dibangunkan oleh Kerajaan Malaysia untuk membantu dalam
pengawasan penularan kes jangkitan COVID-19 dalam komuniti dengan
membolehkan pengguna melaksanakan penilaian risiko jangkitan sendiri.
Pada masa yang sama, ia membantu Kementerian Kesihatan Malaysia (KKM)
mendapatkan maklumat untuk merancang tindakan pencegahan jangkitan
dengan cepat dan berkesan.
JUMLAH
JUMLAH PENGGUNA DAFTAR MASUK
(TOTAL USERS)
(TOTAL CHECK-IN)
16,826,964 957,126,287
Pendaftaran
Perniagaan
(Business
Registrations)
873,660
50
LIBAT URUS ENGAGEMENT TOWNHALL/ CERAMAH/ TAKLIMAT/
PAMERAN/ NASIHAT INDIVIDU/
SEHINGGA 30 SEPTEMBER 2020 DEMONSTRASI/ LATIHAN
TILL 30TH SEPTEMBER 2020 KEBANGSAAN . NEGERI . DAERAH
Lokaliti
Localities
9,535
COVID-19
51
KEMPEN MEDIA MEDIA BAHARU NEW MEDIA
(FACEBOOK, INSTAGRAM, TELEGRAM, PORTAL,
TWITTER, YOUTUBE)
MEDIA CAMPAIGN
SEHINGGA 30 SEPTEMBER 2020 MEDIA KONVENSIONAL CONVENTIONAL MEDIA
(TELEVISYEN, RADIO) TELEVISION, RADIO, MOBILE UNIT
TILL 30 SEPTEMBER 2020
MEDIA CETAK PRINTED MEDIA
(POSTER, KAIN RENTANG, GEGANTUNG, RISALAH,
BUKU KECIL) POSTER, BANNER, BUNTING, FLYERS, BOOKLET
HEBAHAN UNIT BERGERAK
PUBLIC ANNOUCEMENT VIA MOBILE UNIT
KKM FACEBOOK
4,327,633
followers
123,846,319
visitors
TWITTER
993,188
MYHEALTH followers
105,972,713
visitors
1,313 TELEGRAM
971,578
POSTING
followers
INFOGRAFIK
& VIDEO
INISIATIF PROMOSI KESIHATAN & KOMUNIKASI RISIKO
15,624,380
INFOSIHAT
visitors INSTAGRAM
46,400
followers
6,112,224
visitors
YOUTUBE
COVID-19 69,900
followers
52
MEDIA HEBAHAN UNIT
KONVENSIONAL BERGERAK
MEDIA CONVENTIONAL PUBLIC ANNOUNCEMENT VIA
MOBILE UNIT
RADIO (SLOT)
2,082
JUMLAH: 2,192 3,529
TOTAL
TV (SLOT)
110
MEDIA CETAK
PRINTED MEDIA
RISALAH
FLYERS
244,869
POSTER
POSTERS
23,193
JUMLAH: 276,611
TOTAL
KAIN
RENTANG
BANNERS
GEGANTUNG
3,887 BUNTING
BUKU KECIL
2,662 BOOKLETS
2,000
COVID-19
53
54
INISIATIF PROMOSI KESIHATAN & KOMUNIKASI RISIKO
05
AKTIVITI
KHAS
SPECIAL ACTIVITIES
55
CURHAT4HERO
CurHat4Hero adalah singkatan bagi
curahan hati daripada murid sekolah
dan pelajar institut pengajian tinggi
kepada hero-hero barisan hadapan
yang banyak berjasa dalam menangani
COVID-19 di Malaysia.
56
STRESSFREE DOODLE
CHALLENGE
Streefree Doodle Challenge adalah ‘sharing’ aktiviti-
aktiviti dalam bentuk doodle yang dilakukan oleh murid
sekolah dan pelajar institut pengajian tinggi sepanjang
berada di rumah semasa Perintah Kawalan Pergerakan
(PKP).
57
KAD RAYA COVID-19 HEPILI CHALLENGE:
SIHAT DI HARI LEBARAN
Kad Raya HePILI Challenge: Sihat di Hari
Lebaran adalah aktiviti menghasilkan kad
ucapan hari raya yang diselitkan dengan
mesej-mesej kesihatan. Aktiviti ini terbuka
kepada rakyat Malaysia dan kad tersebut
boleh ditujukan kepada sesiapa sahaja
terutamanya orang yang paling dirindui.
58
59
STRATEGI DAN PENDEKATAN COVID-19 AKTIVITI KHAS
TIKTOK BASUH
TANGAN
Merupakan pertandingan Tik
Tok Challenge dengan hashtag
#7stepshandwashing yang terbuka
kepada ahli KDM dan PROSIS.
60
FACEBOOK
LIVE
Promosi kesihatan dan aktiviti fizikal
yang disiarkan secara langsung
menerusi laman Facebook MyHealth
dan KKM.
61
62
INISIATIF PROMOSI KESIHATAN & KOMUNIKASI RISIKO
06
ADVOKASI DAN
KOLABORASI
STRATEGIK
ADVOCACY AND STRATEGIC COLLABORATION
COVID-19
63
Slot TV dan Radio, hebahan radio/ tv, siaran rerayap, Taklimat Pengurusan Pandemik COVID-19 di sekolah
pengurusan berita palsu dan hebahan awam melalui unit melibatkan pegawai di Jabatan Kesihatan Negeri,
bergerak berkaitan COVID-19. Jabatan Pendidikan Negeri, Pejabat Kesihatan Daerah
dan Pejabat Pendidikan Daerah. Seramai 228 telah
TV and Radio slots, radio/ tv announcements, broadcasting menghadiri sesi taklimat ini bagi seluruh Malaysia.
of crawler messages, fake news management and public
announcements via mobile unit regarding COVID-19
Briefing on COVID-19 Pandemic management at schools
involving officers from State Health Department, State
Education Department, District Health Office and District
Education Office in Malaysia. A total of 228 participants
attended these sessions that conducted nationwide.
COVID-19 CONTENT
ANALYSIS TEAM (CCAT)
Suatu Jawatankuasa yang bertanggungjawab untuk
mengenal pasti tren terkini dalam media sosial sepanjang
INISIATIF PROMOSI KESIHATAN & KOMUNIKASI RISIKO
64
Townhall Meeting (THM):
Bahagian Pendidikan Kesihatan & ANTABAX Malaysia
Tarikh : 18 Februari 2020
Lokasi : Sekolah Kebangsaan Putrajaya Precint 11
Penyertaan : 250 orang (Pelajar sekolah & Guru)
COVID-19
65
Townhall Meeting (THM):
Bahagian Pendidikan Kesihatan & Unit Komunikasi
Korporat, KKM & Pengamal Media
Tarikh : 30 Januari 2020
Lokasi : Bilik Gerakan E7, KKM
Penyertaan : 30 orang (wartawan dan editor media
tempatan di Malaysia)
66
• Paparan mesej COVID-19 di 83 skrin digital di
21 Pasaraya AEON
• Penerbitan video
67
Pemasangan kain rentang berkaitan
COVID-19 di 25 hentian R&R sepanjang
lebuh raya dari 27 hingga 30 Mac 2020.
Paparan mesej COVID-19 di papan iklan milik
JKR di seluruh negara. Display of banners carrying messages about
COVID-19 at the 25 R&R along the highway from
Display of COVID-19 messages on the JKR’s billboards
27th to 30th March 2020.
located nationwide
INISIATIF PROMOSI KESIHATAN & KOMUNIKASI RISIKO
68
Paparan mesej COVID-19 di skrin digital dalam lapangan
terbang di seluruh negara dan penggambaran video
pengendalian pelawat yang baru tiba.
COVID-19
69
Penggambaran video ‘Terima Kasih Malaysia’ Production of video ‘Thank You Malaysia’ as
sebagai menghargai komitmen semua pihak dalam a token of appreciation on the commitments
membantu membendung kenaikan kes jangkitan of all parties involved to flatten the curve of
COVID-19 di Malaysia serta sumbangan ikhlas COVID-19 in Malaysia and also contribution
berbentuk makanan kepada petugas COVID-19. of food to frontliners.
INISIATIF PROMOSI KESIHATAN & KOMUNIKASI RISIKO
70
Paparan mesej-mesej kesihatan berkaitan
COVID-19 di laman web ZALORA serta
aplikasi pembelian ZALORA secara atas talian.
COVID-19
71
• Paparan mesej pencegahan COVID-19 di skrin
digital dalam Pasaraya MYDIN
• Sebaran mesej pencegahan COVID-19 di media
sosial MYDIN
• Penerbitan video
72
• Paparan infografik berkaitan langkah • Display of infographics on COVID-19 preventive
pencegahan COVID-19 kepada pemandu measures for drivers and passengers on Grab apps
dan penumpang menerusi aplikasi Grab • FAQ as a standard answer to drivers
• Soalan lazim sebagai standard jawapan • Training session on health messages to the Grab drivers
kepada pemandu
• Sesi latihan dalam penyampaian mesej
kesihatan kepada pemandu Grab
COVID-19
73
Found from website pdf
Modify PMS
Dissemination of COVID-19
messages delivered to all
handphone users via Short
Messaging Service (SMS).
74
Penerbitan dua (2) video animasi Upin Ipin bagi Production of two (2) Upin Ipin animated videos to promote
mempromosikan Perintah Kawalan Pergerakan (PKP), the Movement Control Order (MCO), Social/ Physical
Penjarakan Sosial/ Fizikal dan Norma Baharu. Distancing and New Norms.
COVID-19
75
• Penghasilan Video “Inisiatif Rapid KL Mencegah
Penyebaran Wabak Coronavirus (COVID-19)”
- Pembersihan bas (luar & dalam)
- Pemeriksaan suhu badan & pemakaian
pelitup muka
- Kerja-kerja disinfeksi di stesen MRT
76
Penganjuran bersama aktiviti promosi kesihatan berkaitan
kebersihan tangan pada 15 Februari 2020 di Dewan MPAJ,
Selangor dan 16 Februari 2020 di Melaka Sentral, Melaka.
Aktiviti-aktiviti yang dijalankan adalah:
COVID-19
77
Promosi dan hebahan mengenai COVID-19 dan
Perintah Kawalan Pergerakan (PKP) oleh 100 orang
artis SENIMAN dan selebriti menerusi sosial media
mengikut kreativiti masing-masing (sekurang-kurang 1
posting setiap artis/ selebriti) dalam bentuk:
• Lagu-lagu nasihat
• Paparan semangat solidariti dan kerjasama dalam
memutuskan rantaian jangkitan COVID-19 dan
pematuhan PKP
• Sembang santai di antara sesama selebriti atau agensi
kerajaan
Promotions and dissemination of COVID-19 messages and ͳ
Movement Control Order (MCO) by 100 SENIMAN artists
and celebrities via social media based on their own creativity
(at least 1 posting per artist/ celebrity) in forms of:
INISIATIF PROMOSI KESIHATAN & KOMUNIKASI RISIKO
ǣ
͵͵
ͳ
78
PENJIMATAN KOS
COST SAVING
Secara keseluruhan, Bahagian In general, Health Education
Pendidikan Kesihatan KKM Division able to save total
telah dapat menjimatkan of RM70,824,055.00 by
sebanyak RM70,824,055.00 collaborative and partnership
hasil daripada inisiatif kolaborasi initiatives with various
agencies either governments
dan kerjasama dengan pelbagai
or private sectors in promoting
agensi sama ada kerajaan atau messages related to
swasta bagi mempromosi mesej COVID-19.
berkaitan COVID-19.
RM100,000,000.00
RM50,000,000.00
RM100,000,000.00
RM-
RM50,000,000.00
Kerjasama Kerjasama Pengiklanan Kos Pengiklanan Program Tajaan Kos Penerbitan JUMLAH KOS
Bersama Media Bersama Media Menerusi Screen di GOOGLE & CSR Bersama Video Upin Ipin TOTAL
RM- (Pengiklanan) (Bual Bicara di Advertising Google Syarikat Upin & COST-SAVING
Kerjasama
Media TV & Radio)
Kerjasama Pengiklanan
Advertisement Kos Pengiklanan
Advertisement Program Tajaan
Sponsorship KosIpin
Penerbitan
Video JUMLAH KOS
Bersama Media
Nilai RM62,647,636.50
Advertisement Bersama Media
RM2,012,698.00
Media Menerusi Screen
RM911,000.00
on Advertising di GOOGLE
RM887,220.50 &RM4,343,500.00
CSR
andBersama
CSR Video Upin Ipin
RM20,000.00
Production RM70,824,055.00
(Pengiklanan) Talkshow
(Bual ondi
Bicara Screen
Advertising Programs
Syarikat
TV & Radio
TV & Radio)
Nilai RM62,647,636.50 RM2,012,698.00 RM911,000.00 RM887,220.50 RM4,343,500.00 RM20,000.00 RM70,824,055.00
*Anggaran kos ini adalah berdasarkan kepada jumlah kos secara umum *This cost estimation is based on the total cost in general that
yang merangkumi pengiklanan (screen advertising), barang tajaan oleh comprising of screen advertising, collateral sponsorship by the
companies, airtime slot in media and advertising in GOOGLE.
COVID-19
syarikat, slot air time di media dan pengiklanan di GOOGLE.
79
80
INISIATIF PROMOSI KESIHATAN & KOMUNIKASI RISIKO
07
PENILAIAN
EVALUATION
COVID-19
81
ANALISA PERTANYAAN ORANG AWAM ANALYSIS OF PUBLIC INQUIRIES DURING
SEMASA PANDEMIK COVID-19 COVID-19 PANDEMIC
(SEMASA FASA PEMBENDUNGAN AKHIR) (DURING LATE CONTAINMENT PHASE)
Mengenal pasti corak pertanyaan apabila kerajaan Medium Pertanyaan Medium of Inquiries
mula melaksanakan PKP
14,314
To identify the trend of inquiries when the government 22,403 22%
started to impose MCO
27,614 35%
43%
Telefon Aplikasi E-mel
64,331 Telephone Whatsapp E-mail
Mac – April 2020
15%
10% 9% 8%
INISIATIF PROMOSI KESIHATAN & KOMUNIKASI RISIKO
5.3%
Aduan 4.7%
Simptom & Langkah Pelanggaran Bantuan
Kumpulan
Jangkitan Saringan Pencegahan Rawatan PKP Sukarela Sumbangan
Symptoms & Screening
Berisiko Treatment Donations
Preventive Complaint on Volunteers
Risk Groups
Infection Measure Violation of Support
MCO
82
TINJAUAN SOAL RAKYAT / PEOPLE’S OPINION SURVEY
AMALAN CARA HIDUP SIHAT / HEALTHY LIFESTYLE PRACTICES AMALAN KEBERSIHAN / HYGIENE PRACTICES
Kesihatan Mental
(Mental Health)
218 (9.95%)
Aktiviti Fizikal
(Physical Activity)
1183 (53.99%)
Tandas
(Toilet)
COVID-19
44 (2.93%)
83
AACCEPTED
CCEPTEDCCHANGES
HANGESIN
INNORMS
NORMSAFTER
AFTER
MOVEMENT
MOVEMENTCCONTROL
ONTROLORDER
ORDER(M
(MCCOO))
PENERIMAAN AMALAN NORMA BAHARU SELEPAS
TINGKAH LAKU KESIHATAN PERINTAH KAWALAN PERGERAKAN (PKP)
SEMASA PERINTAH KAWALAN AACC
CCEPTED
AcceptedEPTEDCCHANGES
In NewIN
HANGES
Changes INNORMS
AfterAFTER
NORMS
Norms AFTER
Movement
MOVEMENT
MOVEMENT Control Order (MCO) (M
CCONTROL
ONTROL ORDER
ORDER (MCCOO))
PERGERAKAN (PKP) BERIKUTAN
COVID-19 99.0% 97.7%
ORDER (MCO) IN TIME OF COVID-19 RESPONSIBILITY TOWARDS OVID-19
HEALTH BEHAVIOUR DURING MOVEMENT CONTROL KerapWash
basuh
Wash
hands
handswith
tangan dengan
withwater
water&&soap
soapregularly
regularly Wear
99.0%
99.0%
Weara aface
facemask
C
maskififhave Memakai
havefever
fever
muka
cough pelitup
&&cough
jika
PREVENTIVE MEASURES
97.7%
97.7%
air dan sabun demam & batuk
Sumber/ Source: Institut Penyelidikan Tingkah Laku Kesihatan KKM Practice
PracticeSocial
Wash hands with
SocialDistancing
Distancing Avoid
Avoidcrowded
crowdedplaces
gatherings
gatherings places&&limit
limit
social
sociala face mask if
Wear
(Institute for Health Behaviour Research, MOH) 96.0%
96.0% 40.5%
40.5%
water &Wash
soap regularly
hands with water & soap regularly Wear have fever & cough
Wash hands with water & soap regularly Wearaaface
facemask
maskififhave
havefever
fever&&cough
cough
99.0%
99.0% 97.7%
97.7%
Practice
PracticeSocial
SocialDistancing
Distancing Avoid
Avoidcrowded
crowdedplaces
gatherings
gatherings places&&limit
limitsocial
social
96.0%
96.0% 40.5%
40.5%
9,987
07/4/2020 –
08/4/2020 RESPONSIBILITY
MAIN PREVENTIVE 96.0%
MEASURES TOWARDS COVID-19
Responden 40.5%
Mengamalkan
PREVENTIVE MEASURES
Respondents
Elak tempat yang
jarak sosial sesak & menghadkan
Practice Social pertemuan sosial
Distancing Avoid crowded places &
We
Wemust
mustadapt
adapttotothe
thenew
newnormal.
normal.Even
Eventhen,
then,wewemay
maynot limit
notbebeable
able social
backtoto gatherings
totogogoback
way
waythings
thingswere.
were.For
Forasaslong
longasasthe
thevirus
virusexists,
exists,wewemust
mustdodothe
thenew
newnormal
normalsuch
such
Foras
Albeny
Albeny
new
as
newnormal.
Behaviour
long
Joslyn
Joslyn
long
normal.
Behaviourduring
asas
Panting,
during
the
Panting,
Even
Movement
thevirus
Rosnani
Rosnani
Kassim,
virus 98.3%
Eventhen,
Movement then,
Control
exists,
Kassim,
Nadia
Nadia
we
Control wemay
Order
Ordermay
(MCO)
wewemust
Amirudin,
exists,Amirudin,
Saiful
not
(MCO)
Saiful
must
not
do
Adli
Adli
bebeable
following
following
the
Suhaimi,
do
able
new
Suhaimi,
the
totogogoback
COVID-19
COVID-19
Khairul normal
Khairul
new Amar
Amar
backtoto
Musa such
Musa
normal such 98.1%
0909
Responsibility
CLEAN & WEAR FACE STAY AT
asInstitute
Institute
forfor
Health
Health
Behavioural
BehaviouralResearch,
Research,
National
National
Institutes
Institutes
forfor
Health
Health
(NIH),
(NIH),
Ministry
Ministryof of
Health
Health
Malaysia
Malaysia
@2020
@2020
PRACTICE SOCIAL
as social distancing, avoid mass gatherings and crowded places, and lookafter
social distancing, avoid mass gatherings and crowded places, and look
WASH HANDS
after
one’s
one’spersonal
personalhygiene hygiene(Tan (TanSri SriMuhyiddin
MuhyiddinYassin, Yassin,Prime PrimeMinisterMinisterMalaysia)
Malaysia)
towards COVID-19
preventive measures DISINFECT HOUSE REGULARLY DISTANCING MASK HOME
Health
Health& Social Behaviour
& Social Behaviourduring Movement
during Movement Control
ControlOrder
Order(MCO)
(MCO) following
followingCOVID-19
COVID-19 0909
Norbaidurah
NorbaidurahIthnain, Albeny
Ithnain, Joslyn
Albeny Panting,
Joslyn Rosnani
Panting, Kassim,
Rosnani Nadia
Kassim, NadiaAmirudin, Saiful
Amirudin, Adli
Saiful Suhaimi,
Adli Khairul
Suhaimi, Amar
Khairul Musa
Amar Musa
99.0%
CLEANdan
Bersih & WASH HANDS
Kerap basuh PRACTICE
Amalkan SOCIAL WEARpelitup
Pakai FACE STAY diATrumah
Duduk
DISINFECTrumah
disinfeksi HOUSE REGULARLY
Tangan DISTANCING
penjarakan sosial MASK
muka HOME
Stay at Home
Clean & Disinfect House Wash Hands Regularly Practice Social Distancing
WHAT TO DO WHEN SICK Wear Mask
SEKIRANYA SAKIT
What to Do When Sick
84
Individual action and responsibility are as important with government action on preventing
PENGETAHUAN, SIKAP DAN AMALAN BILAKAH AMALAN PENJARAKAN SOSIAL
BERKAITAN PENJARAKAN SOSIAL TIDAK DIAMALKAN?
UNDERSTANDING, ATTITUDE AND PRACTICE RELATED When Will Respondents Stop Practicing
TO SOCIAL DISTANCING Social Distancing?)
Sumber/ Source: Institut Penyelidikan Tingkah Laku Kesihatan KKM
(Institute for Health Behaviour Research, MOH)
50.7% 59.4%
Saya tidak berhasrat untuk Apabila tiada lagi
menghentikan amalan kes COVID-19
19/6/2020 –
19/7/2020
3,460
Responden Knowledge on Social Dista
penjarakan sosial
I do not intend to stop
I do not intend to stop
practicing social distancing
Respondents
Knowledge on Social Distanc
practicing social distancing
99.3%
have
9 9 .to
3 keep a distance at
%
AMALAN PENJARAKAN SOSIAL ALASAN UTAMA KESUKARAN UNTUK
least 1 metre away from
have toPractice
Social Distancing keepa distance at MENGAMALKAN PENJARAKAN SOSIAL
others
least 1 metre away from Main Reasons for Difficulty to Practice
98.8% others 77.5% Knowledge
Knowledgeon
onSocial
Social Distancing
Distancing Social Distancing
Mengamalkan penjarakan Report practising
sosial sebagaimana social distancing 76.2% 62.7%
nasihat KKM
99Social.3% 9996.3.%8% as advised by MOH Ruang dalam bangunan/ Orang di sekeliling saya
Report practising
9
Distancing as advised by have6 .
to
avoid 8 %aDistancing
Intend to continue practising
keep
gathering
Social distance even at
in groups
after
lokasi/ pengangkutan
yang terhad Respondent
tidak mengamalkannya 99
99.3.%
3%
have to keep a distance
RMCO ends at
Respondent
People around me don’t
avoid touch
know
MOH
least 1 metre away from Limited space in building/ practice it
avoid tou
least 1 metre away
avoid from in groups
gathering
…
location/transport when greeti
others
know …
others when gre
Bersalam or
Bersalam
know …
Avoid crowded Hi
Kekalkan jarak fizikal from someon
dari orang lain to keep
Hi ! Ph
Mesti
to 99at 9 9 . 2 %
.1%99.2% dalam kumpulan besar
keepmenjarakkan
a distance Elakkan perjumpaan
diriavoid crowded places
at
.3% 99.3%
99someone
from
97%
97.2% Bersetuju untuk mengamalkan
Bersetuju penjarakan penjarakan sosial secara
sosial merupakan amalan serius kerana setiap orang
norma baharu yang perlu berpontensi dijangkiti
disesuaikan
Agree will practice
Agree social distancing social distancing seriously
is the new normal as everybody potential to
need to be adapted be infected
95.8%
Bersetuju penjarakan
sosial berkesan untuk
mengurangkan risiko
INISIATIF PROMOSI KESIHATAN & KOMUNIKASI RISIKO
dijangkiti COVID-19
Agree social distancing is
effective in reducing risk of
95.9% getting infected with
Bersetuju penjarakan COVID-19
sosial merupakan langkah
berkesan untuk mengawal
penyebaran jangkitan
COVID-19
Agree social distancing is an
effective measure to control
the spread of COVID-19
infection
86
Kementerian Kesihata
1.1 Jut
ANALISA SENTIMEN MEDIA SOSIAL Berita Haria
SOCIAL MEDIA SENTIMENT ANALYSIS 01/02/2020 – 31/05/2020
5.4 Jut
Siakap Kel
5.9 Jut
• Melibatkan 51 juta respon daripada
Rakyat Malaysia
Facebook Involving 51 millions responses from Malaysia Kini
Malaysians 2.3 Jut
• Rujukan Top 10 Influencer / Laman
References of Top 10 Influencers / Pages Malaysia Kini (En
Twitter
• Analisa 6,068 mentions 1.7 Jut
Analysis of 6,068 mentions
Kementerian Kesihata
117,70
PENEMUAN SENTIMEN/ FINDINGS OF SENTIMENTS
Malaysia Kini
229,00
35%
Positif
46% Positive
Neutral
Neutral
170,000
MEDIA SOSIAL
SOCIAL MEDIA
ENGAGEMENTS
19%
Negatif
Negative COVID-19
87
ISU-ISU BERBANGKIT DI MEDIA SOSIAL ISSUES POSTED IN SOCIAL MEDIA
PERMULAAN AWAL PERINTAH KAWALAN PERGERAKAN (PKP) BEGINNING OF MOVEMENT CONTROL ORDER (MCO)
01 02 03 04 05 06
Pelancong dari Fakta & Isu Khabar angin tentang Kekurangan Motivasi kepada
China Statistik COVID-19 perintah berkurung pelitup muka & staf kesihatan
Tourist from China Facts & Statistics COVID-19 Issues Rumours of lockdown sanitasi tangan Motivations for
Shortage of mask & healthcare
hand sanitizer
Kerajaan patut Sentiasa kemas kini Laman FB KKM perlu KKM menafikan Kerajaan tidak akan Netizen memuji
mengenakan statistik mengutamakan fakta khabar angin tentang mengeksport stok pelitup staf kesihatan atas
sekatan perjalanan Infografik adalah & berita tentang pelaksanaan perintah muka sedia ada bagi ketekunan mereka
kepada pelancong kaedah yang paling COVID-19 sahaja berkurung memastikan stok cukup Netizen praise healthcare
China lebih awal mudah MOH FB page should prioritize Polis nasihat rakyat dalam negara (Datuk workers for their hardwork
memandangkan about facts & news on jangan panik Alexander Nanta Linggi)
COVID-19 bermula Sejarah perjalanan
COVID-19 only
pesakit yang positif The government will not
dariChina MOH denied rumours on the export existing stocks of face
Update the statistic regulary implementation of lockdown masks to ensure sufficient
As COVID-19 originated from
China, government should Police advised citizen not to stocks available for our
Infographic is the easiest way
imposed travel ban to tourist get panic country (Datuk Alexander
from China earlier Positive patient travel history Nanta Linggi)
FASA KE-2 PERINTAH KAWALAN PERGERAKAN (PKP) 2ND PHASE OF MOVEMENT CONTROL ORDER (MCO)
01 02 03 04
Permintaan rakyat Jarak sosial Sidang media Bantuan kewangan
People’s request Social distancing Press conference Financial aids
INISIATIF PROMOSI KESIHATAN & KOMUNIKASI RISIKO
1 Meter
Makanan & keperluan asas yang Perkataan yang paling dicari & diguna Dijangka akan mengikut masa Perdana Menteri berkata, kira-kira
mencukupi Jarakkan diri daripada orang lain Paling dinantikan & ditonton 33,000 pekerja dijangka mendapat
Ketelusan daripada kerajaan manfaat daripada Skim sebanyak
Minimakan masa di luar Expected to be on time RM120 juta
Infografik adalah cara yang paling Elakkan daripada keluar Most anticipated & viewed
mudah untuk menyebarkan Prime Minister says about 33,000 workers
maklumat are expected to benefit from RM120 million
The most searched & used words scheme
Mendedahkan sejarah pesakit
Keep your distance from others
Sufficient food and basic necessities
Minimised time outdoor
Government transparency
Avoid going out
Infographic is easiest way to spread information
Revealing COVID-19 patients history
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FASA KE-3 PERINTAH KAWALAN PERGERAKAN (PKP) 3RD PHASE OF MOVEMENT CONTROL ORDER (MCO)
01 02 03 04 05
Bantuan kerajaan Sekatan PKP Keperluan asas yang Bazar Ramadhan Sokongan moral
Government assistance MCO restrictions tidak mencukupi Ramadhan bazar Moral support
Insufficient of basic necessities
Pakej rangsangan ekonomi Laksanakan perintah berkurung Kekurangan PPE untuk Pembatalan Bazar Ramadhan Sokongan moral daripada
PRIHATIN Nasional PKP dilonggarkan barisan hadapan E-Bazar / pandu laju orang ramai kepada barisan
Bantuan kewangan Kekurangan keperluan asas Promosi pembelian secara hadapan & sukarelawan
Bantuan di institusi pengajian Naikkan denda kepada orang
yang melanggar PKP atas talian Moral support from the public to the
Akses internet percuma Shortage of PPE for frontliners frontliners & volunteers
Buka lebih banyak sektor Shortage of basic necessities
Economic stimulus packages Cancellation of Ramadhan Bazar
PRIHATIN National Implement lockdown
E-Bazar/drive through
Financial aids More leniency in MCO
Increase penalties imposed on persons Promoting online shopping
Assistance in learning institutions
Free internet access who don’t follow MCO
Opening more sectors
FASA PEMULIHAN PERINTAH KAWALAN PERGERAKAN (PKPP) RECOVERY PHASE OF MOVEMENT CONTROL ORDER (RMCO)
01 02 03 04 05
Sentimen orang awam Hari Raya Pembelian atas talian Sentimen orang Sentimen antarabangsa
mengenai Norma Baharu Online shopping awam terhadap KKM terhadap Kerajaan
Public sentiment on New Normal Public sentiment on MOH Malaysia
International sentiment on
Malaysian Government
Sumber / Source: Institute for Health Behavioural Research, Ministry of Health Malaysia (2020) COVID-19
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N 08 STRATEGI BARU KOMUNIKASI RISIKO
BAGI MENGHARUNGI GELOMBANG
KE-3 PANDEMIK COVID-19
THE NEW RISK COMMUNICATION STRATEGIES TO FACE THE 3RD WAVE OF
PANDEMIC COVID-19
Peluang (Opportunity)
Sikap dan perspektif kendiri bagi mematuhi
tingkah laku
(Attitude and personal perspective towards behaviour
KELESUAN AKIBAT adherence)
PANDEMIK
PANDEMIC FATIGUE Motivasi (Motivation)
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Penilaian Risiko Kendiri
Self-Risk Assessment
DIADAPTASI DARI MEMORANDUM TAN SRI DR JEMILAH ADAPTED FROM THE MEMORANDUM OF TAN SRI DR
MAHMOOD (PENASIHAT KHAS KESIHATAN AWAM JEMILAH MAHMOOD (SPECIAL ADVISOR TO THE YAB
KEPADA YAB PERDANA MENTERI MALAYSIA): PRIME MINISTER OF MALAYSIA ON PUBLIC HEALTH):
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EDITOR
EDITORS
Suraiya Syed Mohamed | Sri Tharan A/L Balakrishnan |
Affendi Isa | Zanariah Zaini | Noreena Kimi
INISIATIF PROMOSI KESIHATAN & KOMUNIKASI RISIKO
MINISTRY OF HEALTH
MALAYSIA
Diterbitkan oleh:
Bahagian Pendidikan Kesihatan www.infosihat.gov.my www.myhealth.gov.my
KEMENTERIAN KESIHATAN MALAYSIA #aktifsihat
#aktifsihat
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