Research Methodology

5th sem BBA

Short answer type questions (2*10=20)

1. Define business research.

2. Define theoretical framework with the help of an example.
3. State the steps of literature review.
4. State any four characteristics of a scientific research.
5. What is research problem?
6. What is sampling & non sampling error in research.
7. Define cluster sampling with example.
8. Define nominal, ordinal,interval & ratio scale.
9. What is type II error?
10. Define reliability.

Long answer type questions (10*3=30)

Attempt any three questions

11. Describe the steps of scientific research process in detail. What are the ethical issues in business
research?

12. Why literature review is important in research process? Describe the basic procedure that the
researcher should consider during literature review process.

13. Explain the different types of hypothesis. Describe the criteria of good hypothesis.

14. What is validity in research? Explain different forms of validity.

Case study

Q15. A research is being conducted to measure a sample of 50 employees’ attitude towards 1)

leadership style, 2)salary, 3) working hours, & 4)bonus facilities. As a researcher, you have to use the
a) Likert scale b) itemized rating scale & c) semantic differential scale for questionnaire. Prepare
questions using above three scale for each four employees’attitude. 10

Q16. “A Valid statement is always reliable but a reliable statement can’t be always valid” Justify the
statement. 10