Overview

Los Angeles Lakers, American professional basketball team based in Los Angeles. The Lakers are one of the
most successful and popular professional franchises in all American sports. ... The franchise that would
become the Lakers was founded in 1946 as the Detroit Gems and played in the National Basketball League
(NBL).
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Strength
Below are the Strengths in the SWOT Analysis of Los Angeles Lakers:
1. Presence of global superstars like Kobe Bryant
2. Highly successful franchise with excellent results in the recent past
3. Huge and loyal fan base
4. Excellent merchandising and marketing abilities
5. Has a good global presence also outside US
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Weaknesses
Here are the weaknesses in the Los Angeles Lakers SWOT Analysis:
1.In spite of having big names, the team does not have a huge fan base in Asia
2.Too much dependence on a few key players
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Opportunities
Following are the Opportunities in Los Angeles Lakers SWOT Analysis:
1.Set up academies in Asia to tap the huge fan base
2.Attract and retain top players to remain a force to reckon with in the years to come
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Threat
The threats in the SWOT Analysis of Los Angeles Lakers are as mentioned:
1.Threat of top players leaving the club
2.Threat of being dominated by rivals like Miami Heat
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Price & Product

The product are merch and tickets, price range from $20 to $150
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Place- Los Angeles Staples Center

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Promotion
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People- Their Roster Consist Of:

LeBron James, Russell Westbrook, Anthony Davis, Carmelo Anthony, Dwight Howard,
Malik Monk, Rajon Rondo, DeAndre Jordan, Talen Horton-Tucker, Kendrick Nunn, Avery
Bradley, Kent Bazemore, Trevor Ariza, Wayne Ellington, and Jay Huff
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Profit-The statistic shows the revenue of the Los Angeles Lakers franchise from the
2001/02 season to the 2019/20 season. In 2019/20, the estimated revenue of the National
Basketball Association franchise amounted to 400 million U.S. dollars.
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Planet-
To celebrate Earth Day, the Lakers teamed up with TreePeople to help clean up one of LA’s parks! TreePeople is an
environmental nonprofit organization that inspires, engages and supports people to take responsibility for the urban
environment, making it safe, healthy, fun and sustainable.
Consumer Profile
Invest or Not?
I would invest in this team, because they are a winning team right now. Even though I don’t think you
can actually get a stake in their company. If so why should I because they profit off of wins and
championships. Right now they lead the league in rings. They have obtained more superstars like
Russell Westbrook, which brings more scoring to the team. I believe that they have potential win another
ring, which brings in more money to the team.