Woodson 1

Dell
The company website has different web pages which address different audiences. Generally, it
appears logical since it appears intended to address specific needs. Consequently, it is sensible
for Dell company to organize its website content appropriately and allow ease of navigation. In
this regard, it helps to avoid time wastage and visitors can easily get any information they are
seeking.
Name of the page: investor relations page
Audience: Investors seeking the company’s latest financial performance
Purpose: To help prospective investors in deciding on selling or holding on stock

Name of the page: Customer Stories page

Audience: Consumers seeking specific computer solutions
Purpose: The page contains case studies showing how the company provided particular solutions
to specific companies. Therefore, it seeks to persuade potential consumers of the potential of
Dell replicating solutions to specific problems.

Name of the page: Social Impact page

Audience: Prospective partners, customers or investors
Purpose: To persuade the audience that Dell is ideally a socially responsible company and can
impact association decisions.