9/27/2019 A Terrible Thing to Waste - The New York Times

Magazine | ON LANGUAGE

A Terrible Thing to Waste

By JACK ROSENTHAL JULY 31, 2009

Just after Barack Obama’s election in November, Rahm Emanuel, his chief of
staff, made this memorable statement to an interviewer: “You never want a
serious crisis to go to waste.” The underlying insight is wise. In a sprawling,
contentious democracy, competing interests suspend their antagonisms only
when they have to confront an alarming common threat. The thought struck a
universal chord and has since been attributed to Emanuel many times.

But there’s a problem: Authorship. Emanuel did not claim to be coining an

epigram, only to be describing a moment of opportunity. Nevertheless, he was
unwittingly echoing something that the Stanford economist Paul Romer said in
November 2004 at a venture-capitalist meeting in California. Referring to the
increasing competition that America faces from rapidly rising education levels in
other countries, Romer said, “A crisis is a terrible thing to waste.”

Today, Romer says he is not at all upset about the current attribution to
Emanuel. After all, he says cheerfully, his own sound bite played off the well-
known slogan of the United Negro College Fund, “A mind is a terrible thing to
waste,” coined in 1971 by Forest Long of the Young & Rubicam ad agency. That
was the same slogan that Vice President Dan Quayle famously misrecalled in
1989 when he said, “What a waste it is to lose one’s mind.”

There are two lessons here. One is rhetorical. The pungency of Romer’s
version has been diluted. Casual repetition has reduced a forceful sound bite to a
homely homily. Emanuel’s version was already blander — and later rephrasings
have inevitably become more so. Here are two recent examples from The New
York Times. In April: Legal experts “should follow Rahm Emanuel’s advice about
Access more of The Times by creating a free account CONTINUE Subscriber Login
or logging in. 

https://www.nytimes.com/2009/08/02/magazine/02FOB-onlanguage-t.html?_r=0 1/3
9/27/2019 A Terrible Thing to Waste - The New York Times

never allowing a crisis to go to waste.” In June: “There is opportunity in this

crisis, as more than one mayor has proclaimed, paraphrasing Rahm Emanuel.”

The second lesson concerns credit. Romer graciously cites Stigler’s Law of
Eponymy, which states that any scientific discovery named for someone is not in
fact named for its actual discoverer. For instance, Alzheimer’s disease was
observed by several others well before Alois Alzheimer reported on it in 1906.
Edmond Halley computed the orbit of the comet named after him in 1705; it had
been observed by others since 240 B.C. Fittingly, Stigler’s Law is an example of
itself. Stephen Stigler, the University of Chicago statistician who proposed the law
in 1980, attributed it to the sociologist Robert Merton, who suggested something
similar in 1968.

There’s also a larger point here, one that speaks to our era of contention over
copyrights and wrongs. Once a word, phrase or sound bite wins widespread
usage, it escapes the promulgator’s possession and enters the wide world of the
public domain. As Romer says, “You can’t own a sound bite.”

TRANSPARENCY

The public domain: as it keeps mushrooming in this digital age, so does the
challenge of accessibility, which accounts for the rising use of the term
transparency. President Obama has promised to provide it: “We will work
together to ensure the public trust and establish a system of transparency.” Even
so, the flood of information rises ever higher, and the word public becomes ever
more corrupted. Government officials can proclaim that endless file cabinets are
available to the public while knowing full well that if it’s hard to open them, in
practical terms their contents remain private.

The president’s commitment to transparency received a boost from Vivek

Kundra, whom the president has called on to serve as chief information officer of
the United States. To applause from a thousand open-government activists at the
recent Personal Democracy Forum in New York, Kundra announced the creation
of an “I.T. dashboard” on the Web site USASpending.gov. It enables anyone
anywhere to track the $70 billion the federal government spends on information
technology annually.

Access more
That of Thespirit
open Times by creating
is not, however,a universally
free accounthonored, which is why
CONTINUE Andrew
Subscriber Login
or logging in. 
Rasiej, a technology entrepreneur, urges a federal law that redefines “public” to

https://www.nytimes.com/2009/08/02/magazine/02FOB-onlanguage-t.html?_r=0 2/3
9/27/2019 A Terrible Thing to Waste - The New York Times

mean searchable and readable online. Representative Steve Israel, a Democrat of

New York, is drafting just such legislation.

In the wake of the British Parliament’s expense-account scandal, Speaker

Nancy Pelosi ordered in June that expense records of the House of
Representatives be posted online. Only last month did senators finally agree to
post their official expenses online — but not until fiscal 2011. And even that
requirement does not apply to campaign-contribution information required by
the Federal Election Commission. The Senate continues to provide that data on
paper, even if it was compiled online to start with. That means it must be
digitized by the commission, by which time the next election may well have come
and gone. Transparent? Yes, but also emasculated.

UNWELCOME

Thank you and you’re welcome were once as connected as horse and buggy,
but the buggy’s disappearing. A casual survey of acquaintances finds the most
frequent response to thanks is now no problem. When National Public Radio
hosts thank correspondents for their reports, other responses include sure, sure
thing, my pleasure, any time, no sweat and you bet!

Why such wide reluctance to use a longstanding courteous expression?

Probably precisely because it is so longstanding, leached by time of its sincerity.
Might the same fate await no problem? You bet.

Jack Rosenthal, president of The New York Times Company Foundation, has pinch-
hit for the vacationing William Safire since 1982.

A version of this article appears in print on , on Page MM12 of the Sunday Magazine with the
headline: A Terrible Thing to Waste.

© 2019 The New York Times Company

Access more of The Times by creating a free account CONTINUE Subscriber Login
or logging in. 

https://www.nytimes.com/2009/08/02/magazine/02FOB-onlanguage-t.html?_r=0 3/3