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An analysis on Privacy revelation & behaviour on DuckDuckGo with Google

Ritika Rastogi

Balaji Institute of Management & Human Resource Development

Business Research Methodology

Dr.Rajeshwari Patil

October 01,2021
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DUCKDUCKGO & GOOGLE SEARCH ENGINE

Every day we hear of large-scale issues of privacy breaches as search engines are like power
houses of the World Wide Web. Number of search engines in the world kept on linearly
increasing at one instant, but the only search engine that went through bricks and succeeded
in being highly used today is - Google. To get compete many searches engine tried to
incorporate flexibility and facilities along with security, but Google search engine turned to
be at top in terms of all. Google has grown into the dominant search engine that searchers
rely on in almost every instance and the quality and depth of the results Google produces is
what we’ve come to expect from the search experience. But competitors are always going to
be vying for search market share. Some of these alternative search engines are worth using,
especially those that don’t fit the mould that Google made.

DuckDuckGo is one of Google’s most formidable competitors & especially true for those
users who hold privacy as a critical component to deciding which search engine is best for
them. It also has plenty more to offer searchers in addition to its increased privacy
protections. DuckDuckGo says:

“Our privacy policy is simple: we don’t collect or share any of your personal
information.”

DuckDuckGo doesn’t follow its users around with personalized ads since it won’t store their
search history, won’t track their IP address, and essentially has no personal data to sell and
with the growing concerns of everyday people surrounding user privacy, it’s obvious that
DuckDuckGo is doing something right.

But Google tracks us from the very beginning of our search, even if we’re on incognito mode.
Google is behind us, everywhere. The basic reason is that Google, at any cost, wants to let us
engage more and more within its own products and services.(Parsania Assistant Professor &
Kalyani Krunal Kamani Assistant Professor Professor, 2016)

It tracks us everywhere we can think of, like Browser, Android, Games, YouTube, Websites,
etc. Now Google does this because it is supposed to do this only. As per Google’s revenue
reports, 86% of the Google’s revenue comes from advertisements on Google owned sites or
Google ad network. So, it can be concluded that Google is basically an advertising agency.

In order to advertise successfully and convert more and more ad views into clicks as it needs
to show relevant ads to the potential target buyers. Therefore, Google always keeps our data,
right from the very beginning of our search, and tries to know more and more about y.
Everything I enter in my search bar and every website I visit thereafter; Google know about
me. The google products like Chrome, Android, Analytics, Ads, etc., all are collecting more
and more data of owner and helping Google to show ads of which I’m a potential buyer of.
Google ad network is so powerful that it may land people to buy things which they just
searched for the sake of mere curiosity. The Google Search tries to manipulate the
suggestions in order to engage us more and more with the topic we were looking for.This is
just the beginning how Google can manipulate our search behaviours, which results in loss of
time and information bombardment as well. There are many more ways how Google is using
our personal data.
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Conclusion

What I think, DuckDuckGo is good but google is better. DuckDuckGo might have
good intentions, but its greatest weakness lies in the fact that Google have already done
everything in its power to ensure the they can have a monopoly over the search engine
business at least for another decade.

DuckDuckGo did indeed do an excellent job. But DDG should offer something more than
privacy to take over Google. The truth is the layman does not really care about giving out
their details as the end results are more than satisfactory or like in most cases, they aren't even
aware about it.

Citations

Bibliography

 https://www.searchenginejournal.com/google-vs-duckduckgo/301997/

 https://www.theguardian.com/technology/askjack/2019/dec/12/duckduckgo-google-

search-engine-privacy

 https://www.searchenginejournal.com/google-vs-duckduckgo/301997/

 https://techcrunch.com/2021/06/16/on-a-growth-tear-duckduckgo-reveals-it-picked-

up-100m-in-secondary-investment-last-year/

 https://www.searchenginejournal.com/new-research-reveals-who-is-using-

duckduckgo-and-why/155404/#close

 https://www.finxl.com.au/blog/2020/12/duckduckgo-vs-google-a-security-

comparison-and-how-to-maximise-your-privacy

 https://ieeexplore.ieee.org/abstract/document/7579754