Slide 1

Hello, welcome to the work proposal for the training and personal
transformation program

Together with Esteban, I will present the proposal that we have worked on.
To see the potential of this program, we worked on two different
communication proposals

one focused on happiness and

the other focused on provoking personal change.

The idea is to work on the behavioural change of values that doesn’t bring
happiness or personal satisfaction. Such as materialism, anxiety, stress and
focus on consumption.

Slide 3
In this proposal, we want to use the concept created by Susan David,
"Emotional agility". Emotional agility is the ability to be with ourselves, our
emotions and stories, and our thoughts.
In a brave, curious and compassionate way.
And once we have inquired about ourselves and understood how we feel,
we will be able to take actions connected with values.
So we will be able to love, live and lead the way we want.
In contrast, emotional inagility occurs when we get caught-up in thoughts,
emotions, and stories that dominate us and drive our actions.

Slide 5
We have given the proposed training program a preliminary visual identity to
mark its value for the participants.
- Because is THE HAPPY VALUES ACADEMY this Project has happy
colours like yellow, the logo is a happy smile etc
- In the other case unleash you power. Which is a call to the inner
voice of the participants.
But, of course, this is just a proposal. The idea is to work on it together
according to the agreed target group.