Ed-tech startup touches over 2 mn downloads, 5L

monthly users

Kolkata: A Mumbai-based ed-tech startup, Creative Galileo, has

developed Little Singham-Kids Early Learn app with Bespoke
Solutions focussing on six parameters of holistic development,
including numeracy, language and creative expression.

Named after children’s favourite character, Little Singham, the app

has over 2 million downloads (15% from the east) across the
country since its launch in July last year. Having rolled out the
app, the startup has got nearly 5,00,000 monthly users without
any active marketing, its founder Prerna Jhunjhunwala told TOI.

“We saw a seismic shift in students’ e-learning and other

associated platforms. This is where we saw the opportunity of
creating an e-learning app for the kids aged three to eight years –
the fundamental years of one’s school life. Having had the closest
exposure with children while building a school in Singapore, I
realised that there has to be an additional way that makes learning
fun-filled for toddlers,” she said.

As for funding, she added, “We are bootstrapped and in

conversation with India’s leading VCs (venture capital funds) to
raise funds. We are targeting 10 million downloads in the next 18
months and also planning to make the app available in regional
languages. India has emerged as the second largest edu-tech

1
market after the US and the Asia Pacific continues to be its biggest
driver.”

Now, the startup mulls over raising capital so that they can
continue coming up with new contents for kids. “When we
launched the app, the downloads were happening in India only.
Recently, we have seen downloads from Nepal, Bangladesh and
Pakistan,” the founder said.

Source : https://timesofindia.indiatimes.com/business/india-business/ed-
tech-startup-touches-over-2-mn-downloads-5l-monthly-
users/articleshowprint/83493053.cms