ASSIGNMENT NO* 02

NAME: M. TALAL AZEEM

ROLL* 201360263
SUBJECT: MARKETING (F)

Q: Microenvironment Technological factors for adidas.

Social factors
Social factors include the demographic and cultural aspects of the external macro
environment. (PEST Analysis n.d.) These factors affect customer needs and the
size of potential markets. (PEST Analysis n.d.) The social factors include health
consciousness, population growth rate, age distribution, career attitudes and
emphasis on safety. (PEST Analysis n.d.) Adidas must make sure that they know
the traditions and culture of Singapore and the products they offer will be
accepted by the general public. Adidas in the 1960s and 70 years can be described
as thriving. But Adidas didn’t 't aware that civilian movement has become a trend
it still focused on professional sports shoes, so that its status has been challenged,
and finally in the late 70 's by Nike to replace. In order to attract more customers,
Adidas have taken various marketing promotion. The majority of marketing is
concentrated on television and product placements. Adidas use the different
advertising media in the market such as online advertisement, covert advertising.
The health and wellness trend continues its strong momentum, supported by
government-led campaigns that promote an active lifestyle for all ages.
(Sportswear in Singapore n.d.) Adidas have branded products into a rand for
male, female and kids. Compared with adults, Kids have a large amount of actives
that their shoes get worn out quickly and need to be replaced much faster. Adidas
can focus more on young people. On the whole, main focus is