THE IMPORTANCE OF A MEASUREMENT STRATEGY

1. What´s a measurement strategy?

A measurement strategy is a plan that on marketing área or other

áreas also we could use to analize the estrategies on a practice
part and how this ones are going on evaluating the way they are
processing.
It´s helpful to analize the goals we pre establish and with metrics
how they are behaving.

Basically on a matrix of a measurment strategy we vizualize:

 The business objective
 The goals we are looking since the beginning
 The key performance indicators that we are going to use to
measure teh process
 The metrics that are going to give us a graphic view of the
information
 Análisis segments to collect all the information we put
together

2. What are the Advantages of a measurement strategy?

 Documentation and organization of the goals

 Track and report all on metrics
 It check every platform conversation and how are the
strategies are working on
 It could have a clear communication between the marketers

3. How would you create a measurement strategy for looking for a
job? (use the measurement matrix)

1. We have to find the objective of the strategy

2. Then establish the goals
3. An develope every activity that the área did it
4. We have to know which are te metrics and the key performance
indicators that we are going to use to analize
4. Finally we have to analize the metrics and found if the activities
check with the objectives

4. ¿Do you think a Measurement strategy could help a Marketer?

why?

Yes, I think we could use in other áreas to establish the parameters on

an estrategy and in main to analize and evaluate that measure.