AISCOOL SDN BHD

TASK 1 BUSSINESS PLAN

PRINCIPLES OF ENTREPRENEURSHIP (ENT530)

FACULTY & PROGRAMME: FACULTY OF ART AND DESIGN (HONS)
FINE ART (AD228)
SEMESTER: 05

GROUP MEMBER:
NAME MATRIC NUMBER
NURUL ASYIQIN BINTI MOHD ZUHARUDDIN 2020614402
NURFATIN SYASYA BINTI AHMAD 2020614654
NUR LIYANA HAZIQAH BINTI MOHD KHAIRUL ZAINI 2020462164
CHE NURIZZATI BINTI CHE ALIAS 2020862094
MOHAMAD IKMAL HAKIMI BIN MOHAMAD NOOR 2020621014

PREPARED FOR: NUR HAZWANI ZOLKIFLY

 1) NAME YOUR OWN COMPANY

- AISCOOL SDN BHD

2) COMPANY BACKGROUND

AISCOOL was founded by Nurul Asyiqin Binti Mohd Zuharuddin, Nurfatin Syasya
Binti Ahmad, Nur Liyana Haziqah Binti Mohd Khairul Zaini, Che Nurizzati Binti Che
Alias and Mohamad Ikmal Hakimi Bin Mohamad Noor. They have started to involve
in business of AISCOOL when studying in UITM Seri Iskandar. AISCOOL gives relief
to their friends when enjoying this product during the hot weather around and this gives
alternatives to them apart from cold water. They started their business in 2020 in Seri
Iskandar, Perak.

3) FORM OF BUSSINESS OWNERSHIP

- Partnership

4) ADDRESS

o Seri Iskandar, SIBC 20, Beside D'Mall Billion, Persiaran SIBC 20, Sri Iskandar,
Perak Tengah, Perak

5) MAIN ACTIVITIES

o Maximize profits
o Maintain the health of customers who use our products as a source of food.
o Diversify consumer choice through the production of ice cream of various flavors
in the market.
o Provide a variation to consumers on the flavors of ice cream that are commonly
found in the market.

6) MISSION & VISION

Mision -
o Serving a creative and innovative ice cream menu.
o Serves ice cream with various flavour variants to suit with customer needs.
o Carry out efforts by paying attention to the cleanliness of the Store.
 o To be the leading ice cream production company in Malaysia

Vision –
o To make Aiscool Sdn Bhd as the popular ice cream marketer in Malaysia with
this product that is innovative, creative, and healthy.

7) LOGO

8) ENVIRONMENTAL INDUSTRY ANALYSIS

AISCOOL is a simple beverages food but made of fully healthy fruits for the users. People
nowadays tends to love cool beverages without knowing the ingredient that was used in it.
We create AISCOOL based on healthy fruits that has been freeze so that the consumer will
fully enjoy the raw fruit in it.
POLITICAL FACTOR
- Food safety Act 1990
- Standard GOST 52.175-2003
- Equality Act 2010
- Employment right 199
SOCIAL FACTOR
- Lifestyle
- Increase in consumption of fast food
- Age structure
ECONOMICAL FACTOR
- Income tax
- Changes in the economic environment
- Launching product in smaller packs help company fight the price and inflation
TECHNOLOGICAL FACTOR
-Increase online shopping
-nutrition innovation through icecream flavour
-increase in mobile phone and access to internet

DEMOGRAPHICAL FACTOR
- Surround by student and children
- Geographical structure
- Regional features
SOCIO-CULTURAL FACTOR
-Ethnic structure
-population migration

GLOBAL FACTOR
- Tourism
- The situation on world exchanges